Brand Marketing Manager, Retail

At Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re seeking an experienced leader to own brand marketing for a rapidly growing portfolio of products at the intersection of fashion, consumer, electronics, and AI. We are seeking a Brand Marketing Manager to focus on the Retail Channel. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires an ability to lead and influence partners and cross-functional teams for developing integrated marketing plans using analytical rigor, a deep understanding of the consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans. It will be critical that this person is able to unify teams around a strategic north star in a highly cross-functional and dynamic environment built to iterate quickly.

Responsibilities

Work closely with Sales, Channel Marketing, Brand Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals
Apply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that drive measurable business impact at Retail
Deliver cross-channel programs for retail including strategy, execution, optimization, analysis and reporting
Develop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
Partner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Track performance of programs to provide data-backed insights to optimize programs and find new opportunity areas


Minimum Qualifications

8+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Demonstrated experience working with media and creative agencies
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with cross-functional teams
Experience prioritizing and managing concurrent programs across internal and external teams to deliver on schedule and drive measurable impact
Experience in retail consumer product categories and brands such as consumer technology, wearables, or culture driven brands


Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
Experience driving GTM in consumer electronics category
Experience working for a developing or emerging brand with multiple products
Experience and knowledge about varied cultural, social and business landscapes
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)


$152,000/year to $213,000/year + bonus + equity + benefits