B2B Marketing Analytics Manager

JOB TITLE: B2B Marketing Analytics Manager
LOCATION: San Jose or San Francisco, CA (hybrid)
PAY RANGE: $51.00- $61.27/hr
DURATION: 1 year

TOP 3 SKILLS:

1. 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics; MBA preferred
2. Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones
3. Experience in data visualization is required; PowerBI is highly preferred

COMPANY:

Our client, a Fortune 500 Software Organization, is seeking a B2B Marketing Analytics Manager to join their team.

Job Description:

1. Explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends to develop compelling data-driven stories.
2. Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
3. Tell the story behind the numbers to various business partners to influence and inspire corrective actions to the business strategy.
4. Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team.
5. Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV.
6. Understand and communicate what drives performance and opportunities for product marketing messaging.
7. Partner with marketing to create data-driven campaigns that optimize prospects' conversion.
8. Build feedback loops to highlight knowledge gaps and drive future analysis and research.

Qualifications:

1. Very strong communication and presentation skills are a key requirement.
2. Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
3. Proactive self-starter, always an eager learner, and able to work in a virtual environment.
4. An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
5. Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones.
6. Experience in data visualization is required; PowerBI is highly preferred.
7. Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
8. Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred.

Education:

1. 5+ years related work experience in Data Analytics, Consulting, or Marketing Analytics; MBA preferred.

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