Description
Assistant Director of Marketing
Pine Street School & Battery Park Montessori
Reports to: Director of Admissions
About the Role
Pine Street School and Battery Park Montessori are seeking a dynamic and detail-oriented Assistant Director of Marketing to support enrollment growth by bringing our schools’ stories to life across digital platforms. This role plays a key part in shaping how prospective families experience our brand from their very first interaction through the decision to enroll.
Working closely with the Director of Admissions, this individual will manage day-to-day marketing execution across websites, social media, digital campaigns, and creative assets. The role is both strategic and hands-on, ensuring consistency, creativity, and a high level of care in every touchpoint with prospective families.
Core Responsibilities
Website Management & Event Promotion
Manage and regularly update school websites (Wix or similar platforms preferred), ensuring content is current, engaging, and aligned with brand standards
Create and publish event pages, including open houses, tours, and community events
Partner with admissions to ensure all events are clearly communicated and easy for families to navigate and register
Optimize website content to support SEO and improve user experience
Social Media & Organic Content Strategy
Develop and execute a content strategy across platforms, with a consistent posting cadence (minimum of three posts per week)
Bring the school experience to life through storytelling, highlighting students, teachers, classroom moments, and community events - including short-form video content designed for engagement and reach
Concept, film, and edit social-first content (Reels and short-form video) that reflects the school community's authenticity and energy.
Manage and grow presence on Meta platforms (Facebook and Instagram preferred)
Build and execute a LinkedIn strategy to reach and engage our primary parent demographic
Proactively manage community engagement by responding to comments, messages, reviews, and interactions in a timely and thoughtful manner, fostering a warm and responsive online presence
Monitor engagement and adjust content strategy based on performance and trends
Digital Marketing & Agency Management
Serve as the day-to-day point of contact for the digital marketing agency managing PPC, paid social, and SEO
Collaborate on campaign strategy, messaging, and creative direction
Review performance reports and ensure campaigns align with enrollment goals
Partner with admissions to ensure lead quality and conversion tracking are aligned
Brand, Collateral & Creative Execution
Develop and maintain marketing collateral including flyers, brochures, and event materials
Design polished, on-brand assets using Canva or similar tools for both digital and print use
Ensure all materials reflect the schools’ brand identity and voice consistently across channels
Support brand integrity across all touchpoints, both digital and print
Content Creation: Photography & Videography
Capture and curate photography and video content that reflects the energy and authenticity of the school community
Build and maintain a library of high-quality visual assets for use across social media, websites, and advertising campaigns
Edit and produce content for digital platforms using tools such as Adobe Creative Suite or similar
Collaborate on content for digital advertising and broader campaign initiatives
Connection to the Parent Experience Journey
This role is essential in shaping the awareness, consideration, and decision phases of the Parent Experience Journey:
Awareness: Elevating brand visibility through social media, digital campaigns, and storytelling
Consideration: Providing meaningful, authentic content that helps families envision their child at our schools
Decision: Ensuring clear, compelling communication around events, programs, and next steps that support confident enrollment decisions
Qualifications & Experience
3–5 years of experience in marketing, preferably in education or a mission-driven organization
Experience managing websites (Wix or similar CMS platforms preferred)
Strong experience with social media management, especially Meta platforms; LinkedIn experience strongly preferred
Experience concepting, filming, and editing short-form video content (Reels/short-form social) strongly preferred
Experience with Canva or similar design tools to create high-quality marketing assets
Experience with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, or similar) preferred
Experience managing and organizing digital/media asset libraries (photo, video, and design files), with a strong understanding of file structure, naming conventions, and systems that support accessibility, efficient collaboration, and content reuse across channels
Familiarity with digital marketing strategies including PPC, paid social, and SEO
Experience working with external agencies or vendors
Strong writing and storytelling skills with an eye for detail
Experience with photography and videography, including basic editing skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Personal Attributes
Creative storyteller with a strong visual and brand sensibility
Highly organized and detail-oriented
Collaborative and relationship-driven
Proactive, with a strong sense of ownership and follow-through
Passionate about education and creating meaningful experiences for families
Why This Role Matters
This role is more than marketing execution. It is about creating connection. Every post, every event page, every image, and every campaign helps families feel what makes Pine Street School and Battery Park Montessori so special.
This individual will play a meaningful role in helping families discover, explore, and ultimately choose a school community where their child will thrive.