Assistant Director of Digital Communications for Organizing

Service Employees International Union (SEIU)

Job Title: Assistant Director of Digital Communications for Organizing
Grade: MGT F
Annual Salary: $135,609
Location: Washington DC HQ or All of US

Organizational Overview: We are the Service Employees International Union
(SEIU), a union of about 2 million diverse members in healthcare, the public
sector, and property services. We believe in and fight for our Vision for a Just
Society: where all workers are valued and all people respected, no matter where
we come from or what color we are; where all families and communities can
thrive; and where we leave a better and more equitable world for generations to
come. We are an anti-racist union determined to check corporate power and uproot
structural racism through unions, worker power, collective action, and
government, legislative, and political action. We fight for Unions for All and a
Government that Works for All so that all of us, across race and place, can have
power together in unions and participate fully in our democracy.

Purpose: Directs and leads a group of digital campaigners in using digital tools
to 

1) help workers build power and win their union and 

2) build a movement that supports workers efforts.

Primary Responsibilities: (Any one position may not include all of the specific
duties and responsibilities listed. Examples provide a general summary of the
work required and should not be treated as a total and complete list of expected
duties to be performed by employees in the classification.)

Campaigns & Organizing

* Works collaboratively across multiple disciplines and departments to produce
forward-thinking and winning digital campaign plans
* Designs strategies and tactics that help organize more workers, win union
recognition, demand higher wages, improve contracts, etc.
* Contributes to social media, email and SMS plans to advance key campaign
goals, while also centering the health of the union’s digital properties
* Leads online-to-offline worker organizing efforts
* Oversees digital ad buys, website development, etc. as needed to advance
organizing goals

Movement Building & Messaging

* Works closely with deputy directors to integrate overarching messaging into
specific campaigns
* Identifies opportunities for campaigns to build the movement for union rights
and advance a unified narrative
* Leverages digital tools to mobilize the public in support of workers, while
inspiring more workers to act
* Oversees reporting and various data to determine impact of program

Management & Administration

* Oversees ads budgets, designs digital campaign budgets
* Serves as part of the senior management team of SEIU’s Digital Department.
* Works to develop, mentor and grow the abilities of staff while creating a
respectful environment
* Holds team accountable and inspires team to high standards
* Directs recruiting, reviewing, and recommending hiring for digital
communications staff.
* Directly responsible for retention of digital staff, including training,
feedback, reviews, skill and career development.
* Performs other duties as assigned in support of the work of the department.

Contacts: Must be able to represent the International Union with local leaders,
members, staff, and outside organizations utilizing independent judgment and the
highest level of professionalism.

This position interfaces with highest-level organizational and external
contacts, including:

* SEIU campaign leadership, International senior staff, project and program
managers, field and organizing directors, local union officers and staff.
* Vendors: consultants, pollsters, freelancers, video and multimedia producers,
advertising agencies.
* Ensures that sophisticated choices are made about appropriate vendors and
support services.

Direction & Decision Making: This position reports to the Deputy of  Integrated
Organizing Communications  and works with extreme independence.

Qualifications & Experience:: Five to seven years of related work experience or
a combination of education and experience that would provide for the following
knowledge, skills and abilities:

* Ability to collaborate well with others.
* Must be able to handle multiple priority projects simultaneously and set and
meet deadlines, and ensure that the staff team does the same.
* Experience developing and implementing strategy on a wide range of campaigns,
including organizing, contract, political, and legislative, as well as
experience working with community allies.
* Thorough knowledge of digital strategies, including list-building on various
platforms, online advertising techniques, web content management,
multivariate testing to optimize results, and online organizing.
* Excellent writing, verbal, and analytical skills.
* Demonstrated capacity to continuously develop knowledge and skills related to
use of rapidly changing technology.
* Must have demonstrated ability to manage own work and work of others without
supervision.
* Experience in developing high-quality online properties and expert knowledge
of graphic and web design principles, as well as good understanding of
current web technologies.
* Must be able to work with International and local union-elected leaders and
senior staff in complex and sometimes politically sensitive situations.
* Skill in the use of personal computers including Microsoft Office Suite.
* Ability to write and proofread Spanish or another language is a plus.
* Familiarity with HTML/CSS, JavaScript, Content Management System theme
development, CRMs, graphic design and content creation software, and other
web development tools and applications desired.

Physical Requirements: Work is generally performed in an office setting, but
requires work in the field or in other settings to perform the tasks required to
complete assignments. Must be available for frequent travel with overnight
stays. Long and irregular hours.

Application Requirements: A resume is required for all applications and a cover
letter is highly suggested. Your cover letter should explain your reason for
wanting to work for SEIU, an example of how you demonstrated success in a
similar position, and a description of how this position fits into your
long-term career plan.

Compensation & Benefits: SEIU offers a competitive salary and a comprehensive
benefits package that reflects our values as a labor organization and our
commitment to the well-being and long-term security of our staff. Benefits
include:

* A comprehensive, employer-sponsored health benefits package, including
medical, dental, and vision coverage
* A defined benefit pension plan 
* Paid time off, including vacation, sick leave, and holidays
* Additional benefits consistent with a mission-driven workplace

SEIU believes that workers deserve dignity, stability, and the ability to plan
for their futures, and our benefits are designed to support that belief.