Analyst, SEM
Williams-Sonoma
10 hours ago
Full-time
On-site
About the Team
You will be part of the in-house Paid Search Team directly managing SEM (Search
Engine Marketing) and Product Listing Ad account strategies and executing day to
day tactics to increase revenue, site traffic, and conversion and maximize
return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio
of Brands.
About the Role
In the Analyst role, you will support the day-to-day management and optimization
of WSI’s Paid Search and Shopping/PLA programs. You will deliver regular
reporting, analysis, and insights to help measure and improve marketing
performance; support budget pacing, revenue/spend forecast tracking, seasonal
keyword builds, campaign audits, promotion execution, testing, and daily
campaign monitoring. This role reports to the Manager of SEM/PLAs.
Responsibilities
• Support the planning, execution, and ongoing management of campaigns across
Google Ads and Microsoft Ads, including campaign setup, structure, budget
pacing, bid/budget updates, and QA.
• Support Shopping campaign management across Google and Bing Product Listing
Ads, including product feed optimization, promotion management, local inventory
ads, and product-level performance analysis
• Monitor daily campaign performance with attention to ROI/ROAS, budget pacing,
campaign health, and optimization opportunities across Paid Search and PLAs.
• Deliver weekly and ad hoc search performance reports to Marketing team and
Brand partners.
• Participate in weekly meetings with Marketing partners to review SEM
performance, and priorities.
• Support WSI’s digital testing plan, including ideation, setup, reporting, and
interpretation of text and PLA tests.
Criteria
• You have a BS/BA or equivalent work experience
• 1-2+ years experience in digital marketing with a focus on paid search and
Shopping/ PLA campaign management, or equivalent experience
• Confidence with analyzing large data sets and making
recommendations/developing and executing strategies from analysis and test
results
• High attention to detail, deadline-oriented, and strong organizational skills
• Excellent written and verbal communication skills with an ability to
synthesize technical detail and communicate across the organization
• Entrepreneurial spirit and ability to work in a fast-paced environment, and
ability to work well with a team
• Strong MS Excel skills.
• Google Ads certifications and other SEM platforms certified a plus
• PLA and SEM bid management platform experience a plus
• ETL platform familiarity a plus (Snowflake, Domo, etc.)
• This role requires being onsite in the San Francisco, CA office Monday through
Thursday
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive
to offer equitable and transparent practices for all. We prioritize connection,
growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to
grow and advance within the organization. Depending on the position and
location, here are a few highlights of what benefits may be available:
Benefits
* A generous discount on all WSI brands
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays, and time off to volunteer
* Health benefits, dental and vision insurance, including same-sex domestic
partner benefits
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional
health
Continued Learning
* In-person and online learning opportunities through WSI University
* Cross-brand and cross-function career opportunities
* Resources for self-development
* Advisor (Mentor) program
* Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an
individual for this position (for example, H-1B or other employment-based
immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc.
will consider for employment qualified applicants with criminal histories in a
manner consistent with the requirements of the San Francisco Fair Chance
Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $72,000- $80,000.
Applicable pay ranges may differ across markets. Actual pay will be determined
based on experience and other job-related factors permitted by law. In addition
to competitive pay, compensation may include a variety of other components like
benefits, paid time off, merit, and bonus opportunities.
#LI-JC1
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of
high-quality products for the kitchen and home in the United States. Our family
of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn
Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and
GreenRow. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products for
every area of the home, including the kitchen, living room, bedroom, home
office, closet, laundry room and even outdoor spaces. We've seen some big
changes since our first brick-and-mortar store opened more than half of a
century ago. What hasn't changed is our passion for high-quality products,
functional design, outstanding customer service, and enhancing the lives of our
customers and the communities where we operate. Today, we're a multi-brand,
multi-channel, global enterprise supported by state-of-the-art technology and
some of the most talented teams in retailing - and we're always looking for new
energy and ideas.
You will be part of the in-house Paid Search Team directly managing SEM (Search
Engine Marketing) and Product Listing Ad account strategies and executing day to
day tactics to increase revenue, site traffic, and conversion and maximize
return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio
of Brands.
About the Role
In the Analyst role, you will support the day-to-day management and optimization
of WSI’s Paid Search and Shopping/PLA programs. You will deliver regular
reporting, analysis, and insights to help measure and improve marketing
performance; support budget pacing, revenue/spend forecast tracking, seasonal
keyword builds, campaign audits, promotion execution, testing, and daily
campaign monitoring. This role reports to the Manager of SEM/PLAs.
Responsibilities
• Support the planning, execution, and ongoing management of campaigns across
Google Ads and Microsoft Ads, including campaign setup, structure, budget
pacing, bid/budget updates, and QA.
• Support Shopping campaign management across Google and Bing Product Listing
Ads, including product feed optimization, promotion management, local inventory
ads, and product-level performance analysis
• Monitor daily campaign performance with attention to ROI/ROAS, budget pacing,
campaign health, and optimization opportunities across Paid Search and PLAs.
• Deliver weekly and ad hoc search performance reports to Marketing team and
Brand partners.
• Participate in weekly meetings with Marketing partners to review SEM
performance, and priorities.
• Support WSI’s digital testing plan, including ideation, setup, reporting, and
interpretation of text and PLA tests.
Criteria
• You have a BS/BA or equivalent work experience
• 1-2+ years experience in digital marketing with a focus on paid search and
Shopping/ PLA campaign management, or equivalent experience
• Confidence with analyzing large data sets and making
recommendations/developing and executing strategies from analysis and test
results
• High attention to detail, deadline-oriented, and strong organizational skills
• Excellent written and verbal communication skills with an ability to
synthesize technical detail and communicate across the organization
• Entrepreneurial spirit and ability to work in a fast-paced environment, and
ability to work well with a team
• Strong MS Excel skills.
• Google Ads certifications and other SEM platforms certified a plus
• PLA and SEM bid management platform experience a plus
• ETL platform familiarity a plus (Snowflake, Domo, etc.)
• This role requires being onsite in the San Francisco, CA office Monday through
Thursday
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive
to offer equitable and transparent practices for all. We prioritize connection,
growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to
grow and advance within the organization. Depending on the position and
location, here are a few highlights of what benefits may be available:
Benefits
* A generous discount on all WSI brands
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays, and time off to volunteer
* Health benefits, dental and vision insurance, including same-sex domestic
partner benefits
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional
health
Continued Learning
* In-person and online learning opportunities through WSI University
* Cross-brand and cross-function career opportunities
* Resources for self-development
* Advisor (Mentor) program
* Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an
individual for this position (for example, H-1B or other employment-based
immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc.
will consider for employment qualified applicants with criminal histories in a
manner consistent with the requirements of the San Francisco Fair Chance
Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $72,000- $80,000.
Applicable pay ranges may differ across markets. Actual pay will be determined
based on experience and other job-related factors permitted by law. In addition
to competitive pay, compensation may include a variety of other components like
benefits, paid time off, merit, and bonus opportunities.
#LI-JC1
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of
high-quality products for the kitchen and home in the United States. Our family
of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn
Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and
GreenRow. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products for
every area of the home, including the kitchen, living room, bedroom, home
office, closet, laundry room and even outdoor spaces. We've seen some big
changes since our first brick-and-mortar store opened more than half of a
century ago. What hasn't changed is our passion for high-quality products,
functional design, outstanding customer service, and enhancing the lives of our
customers and the communities where we operate. Today, we're a multi-brand,
multi-channel, global enterprise supported by state-of-the-art technology and
some of the most talented teams in retailing - and we're always looking for new
energy and ideas.