Analyst, Cust Relation Marketing - Rejuvenation
Williams-Sonoma
10 hours ago
Full-time
On-site
About the Team
You will be part of the Rejuvenation Customer Relationship Marketing team
responsible for managing and optimizing the advertising investment across our
paid marketing channels including digital, email, and print. Our job is also to
ensure we are innovating and executing marketing campaigns across programs and
channels that drive new customer acquisition as well as increased mindshare and
wallet share with our existing customer base. You will ensure our marketing
investments are delivering against core KPI’s and that your marketing campaigns
are aligned with the brand’s key initiatives and growth strategies.
About the Role
As an Analyst, you will focus on driving sales by helping optimize the digital,
email, and print programs for the Rejuvenation brand. Key responsibilities
include developing and executing the email circulation plan, analyzing
performance to identify trends and opportunities, testing of content and
marketing messaging, digital campaign budget management and reporting on KPI’s.
A successful candidate should have experience in marketing and possess strong
analytical skills, and attention to detail. You must have the ability to build
strong cross-functional relationships and work in a fast-paced, rapidly changing
multi-channel retail environment.
Responsibilities
* Responsible for weekly and ad-hoc email reporting, including customer
engagement metrics, trends, test results, campaign performance and creative
performance.
* Maintain key tracking documents including email circulation plan, digital
spend pacing, and more.
* Meticulously track spend, revenue, and KPIs on a weekly basis and make
investment recommendations as necessary.
* Leverage available analytic tools to gather data and make marketing strategy
and investment decisions.
* Partner cross-functionally to test all email campaign links for accuracy
prior to launch.
* Assist in managing monthly financial forecast and accruals.
* Proactively work with team members, email deployment team, digital execution
team, brand marketing, finance, customer analytics, and other
cross-functional groups.
* Interact with peers on other Williams-Sonoma, Inc. brands to share best
practices and test results.
* Analyze competitive marketplace and follow Marketing trends.
Criteria
* BA/BS Degree in Marketing, Business, or related field or equivalent work
experience
* 1+ year of experience in Digital, Email or E-Commerce Marketing
* Enthusiastic and self-motivated with a strong interest in Email
* Ability to lead projects proactively
* Analytical problem-solver with insatiable curiosity
* The ability to see trends and to extract actionable insights from data to
drive results
* Strong organization and interpersonal skills; excellent written and verbal
communication skills
* The ability to work in a fast-paced environment with the ability to
prioritize, work on multiple projects, and be flexible
* Intermediate to advanced Excel skills (v-lookups, pivot tables)
* Meticulous attention to detail
* Ability to build effective relationships within the team and with cross
functional partners & vendors
* Experience with a web analytics system is a plus
* Proven track record in managing and optimizing a budget to ROI goals
* This role requires being onsite in the San Francisco, California office
Monday through Thursday
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive
to offer equitable and transparent practices for all. We prioritize connection,
growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to
grow and advance within the organization. Depending on the position and
location, here are a few highlights of what benefits may be available:
Benefits
* A generous discount on all WSI brands
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays, and time off to volunteer
* Health benefits, dental and vision insurance, including same-sex domestic
partner benefits
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional
health
Continued Learning
* In-person and online learning opportunities through WSI University
* Cross-brand and cross-function career opportunities
* Resources for self-development
* Advisor (Mentor) program
* Career development workshops, learning programs, and speaker series
WSI will not commence an immigration case or "sponsor" an individual for this
position at this time (for example, H-1B or other employment-based
immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc.
will consider for employment qualified applicants with criminal histories in a
manner consistent with the requirements of the San Francisco Fair
Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $72,000 - $80,000.
Applicable pay ranges may differ across markets. Actual pay will be determined
based on experience and other job-related factors permitted by law. In addition
to competitive pay, compensation may include a variety of other components like
benefits, paid time off, merit, and bonus opportunities.
#LI-JC1
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of
high-quality products for the kitchen and home in the United States. Our family
of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn
Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and
GreenRow. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products for
every area of the home, including the kitchen, living room, bedroom, home
office, closet, laundry room and even outdoor spaces. We've seen some big
changes since our first brick-and-mortar store opened more than half of a
century ago. What hasn't changed is our passion for high-quality products,
functional design, outstanding customer service, and enhancing the lives of our
customers and the communities where we operate. Today, we're a multi-brand,
multi-channel, global enterprise supported by state-of-the-art technology and
some of the most talented teams in retailing - and we're always looking for new
energy and ideas.
You will be part of the Rejuvenation Customer Relationship Marketing team
responsible for managing and optimizing the advertising investment across our
paid marketing channels including digital, email, and print. Our job is also to
ensure we are innovating and executing marketing campaigns across programs and
channels that drive new customer acquisition as well as increased mindshare and
wallet share with our existing customer base. You will ensure our marketing
investments are delivering against core KPI’s and that your marketing campaigns
are aligned with the brand’s key initiatives and growth strategies.
About the Role
As an Analyst, you will focus on driving sales by helping optimize the digital,
email, and print programs for the Rejuvenation brand. Key responsibilities
include developing and executing the email circulation plan, analyzing
performance to identify trends and opportunities, testing of content and
marketing messaging, digital campaign budget management and reporting on KPI’s.
A successful candidate should have experience in marketing and possess strong
analytical skills, and attention to detail. You must have the ability to build
strong cross-functional relationships and work in a fast-paced, rapidly changing
multi-channel retail environment.
Responsibilities
* Responsible for weekly and ad-hoc email reporting, including customer
engagement metrics, trends, test results, campaign performance and creative
performance.
* Maintain key tracking documents including email circulation plan, digital
spend pacing, and more.
* Meticulously track spend, revenue, and KPIs on a weekly basis and make
investment recommendations as necessary.
* Leverage available analytic tools to gather data and make marketing strategy
and investment decisions.
* Partner cross-functionally to test all email campaign links for accuracy
prior to launch.
* Assist in managing monthly financial forecast and accruals.
* Proactively work with team members, email deployment team, digital execution
team, brand marketing, finance, customer analytics, and other
cross-functional groups.
* Interact with peers on other Williams-Sonoma, Inc. brands to share best
practices and test results.
* Analyze competitive marketplace and follow Marketing trends.
Criteria
* BA/BS Degree in Marketing, Business, or related field or equivalent work
experience
* 1+ year of experience in Digital, Email or E-Commerce Marketing
* Enthusiastic and self-motivated with a strong interest in Email
* Ability to lead projects proactively
* Analytical problem-solver with insatiable curiosity
* The ability to see trends and to extract actionable insights from data to
drive results
* Strong organization and interpersonal skills; excellent written and verbal
communication skills
* The ability to work in a fast-paced environment with the ability to
prioritize, work on multiple projects, and be flexible
* Intermediate to advanced Excel skills (v-lookups, pivot tables)
* Meticulous attention to detail
* Ability to build effective relationships within the team and with cross
functional partners & vendors
* Experience with a web analytics system is a plus
* Proven track record in managing and optimizing a budget to ROI goals
* This role requires being onsite in the San Francisco, California office
Monday through Thursday
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive
to offer equitable and transparent practices for all. We prioritize connection,
growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to
grow and advance within the organization. Depending on the position and
location, here are a few highlights of what benefits may be available:
Benefits
* A generous discount on all WSI brands
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays, and time off to volunteer
* Health benefits, dental and vision insurance, including same-sex domestic
partner benefits
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional
health
Continued Learning
* In-person and online learning opportunities through WSI University
* Cross-brand and cross-function career opportunities
* Resources for self-development
* Advisor (Mentor) program
* Career development workshops, learning programs, and speaker series
WSI will not commence an immigration case or "sponsor" an individual for this
position at this time (for example, H-1B or other employment-based
immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc.
will consider for employment qualified applicants with criminal histories in a
manner consistent with the requirements of the San Francisco Fair
Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $72,000 - $80,000.
Applicable pay ranges may differ across markets. Actual pay will be determined
based on experience and other job-related factors permitted by law. In addition
to competitive pay, compensation may include a variety of other components like
benefits, paid time off, merit, and bonus opportunities.
#LI-JC1
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of
high-quality products for the kitchen and home in the United States. Our family
of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn
Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and
GreenRow. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products for
every area of the home, including the kitchen, living room, bedroom, home
office, closet, laundry room and even outdoor spaces. We've seen some big
changes since our first brick-and-mortar store opened more than half of a
century ago. What hasn't changed is our passion for high-quality products,
functional design, outstanding customer service, and enhancing the lives of our
customers and the communities where we operate. Today, we're a multi-brand,
multi-channel, global enterprise supported by state-of-the-art technology and
some of the most talented teams in retailing - and we're always looking for new
energy and ideas.