Added - 01/20/25 Social Media & Influencer Marketing Manager Marketing/Branding New York City , New York | Full-Time
Social Media & Influencer Marketing Manager The Sagre Group’s client, who is revolutionizing healthcare by bringing personalized care directly to your doorstep, is seeking a
Social Media & Influencer Marketing Manager , to lead the social media strategy and influencer collaborations, focusing on building an engaging presence on Instagram, TikTok, and other key channels.
This role blends hands-on content creation with strategic planning, requiring strong production skills and a passion for storytelling in the digital space. You’ll own the content calendar, oversee influencer partnerships, and play a critical role in shaping how our brand connects with audiences.
Responsibilities:
Social Media Strategy & Management:
- Develop and execute a comprehensive social media strategy that drives engagement, growth, and brand awareness.
- Manage content calendars for Instagram, TikTok, and other platforms, ensuring a consistent and cohesive brand voice.
- Track performance metrics and analyze data to optimize content strategies and meet KPIs.
Content Creation & Production: - Film, edit, and produce high-quality, engaging social media content, including short-form videos, stories, and posts.
- Work hands-on to capture dynamic, real-time content featuring our services, providers, and customer experiences.
- Stay on top of trends, ensuring our content resonates with evolving audience preferences.
- Leverage creative tools and AI to accelerate and enhance content production. Expertise with tools such as Canva, Sprout Social, Hootsuite is preferred.
Influencer Marketing:
- Identify and collaborate with influencers and creators who align with the company’s brand.
- Manage our influencer marketing agency to brief, vet, and approve influencer marketing strategy, ensuring deliverables meet brand standards.
- Monitor and report on the impact of influencer partnerships, optimizing for ROI and engagement.
Cross-Functional Collaboration:
- Partner with marketing, creative, and operations teams to align social media efforts with broader campaigns.
- Act as a brand ambassador, ensuring all content reflects the company’s mission and values.
Qualifications:
- Experience: 5-7 years in social media management and influencer marketing, preferably in healthcare, wellness, or lifestyle industries.
- Production Skills: Proven ability to film and edit social content, with hands-on experience using tools like Adobe Premiere Pro, Final Cut Pro, or mobile editing apps.
- Platform Expertise: Deep understanding of Instagram, TikTok, and emerging social platforms, including best practices and analytics tools.
- Creative Vision: Strong storytelling skills with a knack for creating visually compelling and engaging content.
- Project Management: Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
- Data-Driven: Proficiency in using analytics to inform strategy and optimize content performance.
Preferred Skills:
- Experience with influencer platforms and tools (e.g., GRIN, AspireIQ, Sprout Social, Hootsuite).
- Familiarity with paid social media advertising.
- Strong copywriting and storytelling abilities.
Perks & Benefits:
- Competitive salary
- Flexible work environment.
- Healthcare
- Stock Options
- Opportunities for professional growth and development.
- Join a passionate, innovative team shaping the future of healthcare.
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