VP of Marketing
Proper Cloth
Full-time
On-site
New York
About Proper Cloth
Proper Cloth is a fast-growing menswear brand specializing in made-to-order shirts, suits, jackets, and pants. A true modern luxury brand, Proper Cloth combines exceptional craftsmanship, custom fit, and concierge-level service for a fundamentally better way to buy men’s clothing.
Our unique approach, anchored by a best-in-class ecommerce platform and supply chain for custom clothing, gives Proper Cloth a clear advantage in the men’s luxury space. Today, Proper Cloth employs more than 100 people and operates physical showrooms in New York, Washington, D.C., and Chicago.
Growing over 30% in 2025, Proper Cloth continues to outperform the industry. In 2026, we are focused on elevating product quality further, strengthening and unifying the brand identity, further improving our high-touch sales experiences, continuing to improve our standard sizing, and opening two additional U.S. locations.
Proper Cloth is a highly collaborative, detail-driven team that values craftsmanship, ownership, and continuous improvement. This is a rare opportunity to help shape and scale a modern luxury brand with strong fundamentals.
The Role
Proper Cloth is seeking a VP of Marketing to lead and scale our marketing organization across performance, lifecycle, brand, PR, and creative production. This role is responsible for turning company-level marketing strategy into high-quality execution, ensuring consistency, rigor, and impact across all customer touch points.
In this role you will manage a team of 15–20 people across Email Marketing, Paid Advertising, PR & Influencer Marketing, and Photography, partnering closely with the CEO to refine strategy while owning execution, prioritization, and results.
This is a senior, hands-on leadership role for someone who is equally comfortable with numbers, creative, and people management.
What You’ll Do
Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
Translate company-level marketing strategy into clear plans, priorities, and execution across channels
Own customer acquisition and retention performance, including budget management and ROI accountability
Partner closely with the CEO on marketing strategy, experiments, and long-term direction
Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
Build strong processes for planning, measurement, and continuous improvement
Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
This role is accountable for growth and performance outcomes.
Location: New York, NY (Hybrid)
Reports to: CEO
Salary: $250k
8–12+ years of marketing experience, including senior leadership responsibility
Proven experience managing multiple marketing functions and managers
Strong analytical skills with a track record of driving growth efficiently
Deep appreciation for brand, creative quality, and customer experience
Experience working closely with a founder or CEO in a strategy-partner capacity
Comfortable operating in a fast-moving, detail-oriented environment
Clear communicator with strong judgment and prioritization skills
Experience in ecommerce, DTC, luxury, or premium consumer brands is a plus, but not required.
Competitive 401(k)
Comprehensive benefits (medical, dental, vision)
Access to OneMedical Membership
Generous clothing allowance and discount
Proper Cloth is a fast-growing menswear brand specializing in made-to-order shirts, suits, jackets, and pants. A true modern luxury brand, Proper Cloth combines exceptional craftsmanship, custom fit, and concierge-level service for a fundamentally better way to buy men’s clothing.
Our unique approach, anchored by a best-in-class ecommerce platform and supply chain for custom clothing, gives Proper Cloth a clear advantage in the men’s luxury space. Today, Proper Cloth employs more than 100 people and operates physical showrooms in New York, Washington, D.C., and Chicago.
Growing over 30% in 2025, Proper Cloth continues to outperform the industry. In 2026, we are focused on elevating product quality further, strengthening and unifying the brand identity, further improving our high-touch sales experiences, continuing to improve our standard sizing, and opening two additional U.S. locations.
Proper Cloth is a highly collaborative, detail-driven team that values craftsmanship, ownership, and continuous improvement. This is a rare opportunity to help shape and scale a modern luxury brand with strong fundamentals.
The Role
Proper Cloth is seeking a VP of Marketing to lead and scale our marketing organization across performance, lifecycle, brand, PR, and creative production. This role is responsible for turning company-level marketing strategy into high-quality execution, ensuring consistency, rigor, and impact across all customer touch points.
In this role you will manage a team of 15–20 people across Email Marketing, Paid Advertising, PR & Influencer Marketing, and Photography, partnering closely with the CEO to refine strategy while owning execution, prioritization, and results.
This is a senior, hands-on leadership role for someone who is equally comfortable with numbers, creative, and people management.
What You’ll Do
Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
Translate company-level marketing strategy into clear plans, priorities, and execution across channels
Own customer acquisition and retention performance, including budget management and ROI accountability
Partner closely with the CEO on marketing strategy, experiments, and long-term direction
Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
Build strong processes for planning, measurement, and continuous improvement
Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
This role is accountable for growth and performance outcomes.
Location: New York, NY (Hybrid)
Reports to: CEO
Salary: $250k
8–12+ years of marketing experience, including senior leadership responsibility
Proven experience managing multiple marketing functions and managers
Strong analytical skills with a track record of driving growth efficiently
Deep appreciation for brand, creative quality, and customer experience
Experience working closely with a founder or CEO in a strategy-partner capacity
Comfortable operating in a fast-moving, detail-oriented environment
Clear communicator with strong judgment and prioritization skills
Experience in ecommerce, DTC, luxury, or premium consumer brands is a plus, but not required.
Competitive 401(k)
Comprehensive benefits (medical, dental, vision)
Access to OneMedical Membership
Generous clothing allowance and discount