VP Marketing, Liquidity & Financing
BNY Mellon
3 days ago
Full-time
On-site
New York
VP Marketing, Liquidity & Financing
At BNY, our culture allows us to run our company better and enables employees’
growth and success. As a leading global financial services company at the heart
of the global financial system, we influence nearly 20% of the world’s
investible assets. Every day, our teams harness cutting-edge AI and breakthrough
technologies to collaborate with clients, driving transformative solutions that
redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY
is where bold ideas meet advanced technology and exceptional talent. Together,
we power the future of finance – and this is what #LifeAtBNY is all about. Join
us and be part of something extraordinary.
Are you a strategic leader with a passion for driving impactful product
marketing initiatives within the financial services industry? Do you excel in
crafting compelling product messaging that resonates with target audiences and
drives business growth?
Our Marketing and Communication organization is expanding our product marketing
team for the Markets division and seeking a Vice President, Product Manager,
Liquidity & Financing for our innovative and strategic product marketing team.
This role will be based in our New York office.
In this role, you’ll make an impact in the following ways:
* Drive commercial success of BNY’s Markets business line, specifically as it
relates to product offerings for Execution Services, Liquidity & Financing
and Global Collateral, by creating and executing marketing plans aligned with
business priorities.
* Collaborate with product teams to understand the roadmap, develop
positioning, and execute go-to-market strategies that are aligned with
overall messaging with both the enterprise and the business line.
* Plug into broader marketing initiatives across the enterprise and collaborate
with other stakeholders across Marketing and Communications to facilitate the
creation, coordination, and communication of multi-channel marketing
campaigns.
* Work hand-in-hand with segment marketing, events, creative teams, and client
executives to maximize campaign impact.
* Set rigorous KPIs; track progress and report to executive leadership.
* Leverage data, analytics, and stakeholder input to iteratively improve future
campaigns.
To be successful in this role, we’re seeking the following:
* Bachelor’s degree in marketing, business, communications, or related field;
master’s degree preferred.
* 5+ years of experience in product marketing, with a strong track record of
success in the financial services industry•
* Expertise in developing and executing comprehensive product marketing
strategies, including product positioning, messaging, and go-to-market
planning.
* Excellent communication, presentation, and interpersonal skills, with the
ability to influence and collaborate effectively across all levels of the
organization.
* Deep understanding of marketing principles, customer insights, and emerging
trends in product marketing within financial services.
* Creative thinker with a passion for innovation and excellence in product
marketing strategy and execution.
* Comprehensive understanding of the financial industry and functional
knowledge of products, industry innovations and overall competitive
landscape.
Responsibilities can include:
* Drive and influence marketing strategies that support key business
priorities, with a focus on setting clear goals and quantifying outcomes
* Build knowledge about the products and solutions sets, the clients they
serve, and the competitive environment
* Deliver messaging and value proposition
* Enable client-facing teams to communicate value proposition and initiatives
* Identify product synergies across the broader enterprise
* Create and maintain standard marketing content
* Collaborate with partners in digital marketing, creative, events,
commercialization, and other specialist marketing functions to execute
deliverables
BNY assesses market data to ensure a competitive compensation package for our
employees. The base salary for this position is expected to be between $83,000
and $134,000 per year at the commencement of employment. However, base salary if
hired will be determined on an individualized basis, including as to experience
and market location, and is only part of the BNY total compensation package,
which, depending on the position, may also include commission earnings,
discretionary bonuses, short and long-term incentive packages, and
Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base
salary (as well as any other discretionary payment or compensation) at any time,
including for reasons related to individual performance, change in geographic
location, Company or individual department/team performance, and market factors.
At BNY, our culture allows us to run our company better and enables employees’
growth and success. As a leading global financial services company at the heart
of the global financial system, we influence nearly 20% of the world’s
investible assets. Every day, our teams harness cutting-edge AI and breakthrough
technologies to collaborate with clients, driving transformative solutions that
redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY
is where bold ideas meet advanced technology and exceptional talent. Together,
we power the future of finance – and this is what #LifeAtBNY is all about. Join
us and be part of something extraordinary.
Are you a strategic leader with a passion for driving impactful product
marketing initiatives within the financial services industry? Do you excel in
crafting compelling product messaging that resonates with target audiences and
drives business growth?
Our Marketing and Communication organization is expanding our product marketing
team for the Markets division and seeking a Vice President, Product Manager,
Liquidity & Financing for our innovative and strategic product marketing team.
This role will be based in our New York office.
In this role, you’ll make an impact in the following ways:
* Drive commercial success of BNY’s Markets business line, specifically as it
relates to product offerings for Execution Services, Liquidity & Financing
and Global Collateral, by creating and executing marketing plans aligned with
business priorities.
* Collaborate with product teams to understand the roadmap, develop
positioning, and execute go-to-market strategies that are aligned with
overall messaging with both the enterprise and the business line.
* Plug into broader marketing initiatives across the enterprise and collaborate
with other stakeholders across Marketing and Communications to facilitate the
creation, coordination, and communication of multi-channel marketing
campaigns.
* Work hand-in-hand with segment marketing, events, creative teams, and client
executives to maximize campaign impact.
* Set rigorous KPIs; track progress and report to executive leadership.
* Leverage data, analytics, and stakeholder input to iteratively improve future
campaigns.
To be successful in this role, we’re seeking the following:
* Bachelor’s degree in marketing, business, communications, or related field;
master’s degree preferred.
* 5+ years of experience in product marketing, with a strong track record of
success in the financial services industry•
* Expertise in developing and executing comprehensive product marketing
strategies, including product positioning, messaging, and go-to-market
planning.
* Excellent communication, presentation, and interpersonal skills, with the
ability to influence and collaborate effectively across all levels of the
organization.
* Deep understanding of marketing principles, customer insights, and emerging
trends in product marketing within financial services.
* Creative thinker with a passion for innovation and excellence in product
marketing strategy and execution.
* Comprehensive understanding of the financial industry and functional
knowledge of products, industry innovations and overall competitive
landscape.
Responsibilities can include:
* Drive and influence marketing strategies that support key business
priorities, with a focus on setting clear goals and quantifying outcomes
* Build knowledge about the products and solutions sets, the clients they
serve, and the competitive environment
* Deliver messaging and value proposition
* Enable client-facing teams to communicate value proposition and initiatives
* Identify product synergies across the broader enterprise
* Create and maintain standard marketing content
* Collaborate with partners in digital marketing, creative, events,
commercialization, and other specialist marketing functions to execute
deliverables
BNY assesses market data to ensure a competitive compensation package for our
employees. The base salary for this position is expected to be between $83,000
and $134,000 per year at the commencement of employment. However, base salary if
hired will be determined on an individualized basis, including as to experience
and market location, and is only part of the BNY total compensation package,
which, depending on the position, may also include commission earnings,
discretionary bonuses, short and long-term incentive packages, and
Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base
salary (as well as any other discretionary payment or compensation) at any time,
including for reasons related to individual performance, change in geographic
location, Company or individual department/team performance, and market factors.