VP, Brand Marketing
The Guitar Center Company
Full-time
On-site
Westlake Village
Position Overview:
Guitar Center is seeking a Vice President of Brand Marketing to evolve our brand
strategy across every customer touchpoint. This leader will be responsible
for defining how Guitar Center shows up in the world—ensuring our positioning,
messaging, and creative expression are cohesive, compelling, and deeply rooted
in the needs of musicians.
This role is highly cross-functional, working in close partnership with Digital
Marketing, Creative, Merchandising, Stores, Product, and PR to ensure every
campaign and experience reinforces a unified brand story.
The ideal candidate is both a strategic brand builder and a customer-obsessed
leader who understands musicians because they are one. You play music—and
it shows in how you think, lead, and build brands.
Key Responsibilities
* Own and evolve Guitar Center’s brand strategy and positioning, defining a
clear, differentiated point of view that resonates with musicians and guides
messaging, tone, and creative expression across all channels and
experiences.
* Serve as the enterprise brand steward, ensuring consistency, relevance, and
emotional impact across campaigns, platforms, retail environments,
partnerships, and customer touchpoints.
* Lead end-to-end brand campaign planning and execution, aligning paid, owned,
and earned efforts to deliver cohesive, customer-centric experiences that
ladder up to a unified brand narrative.
* Own and elevate Guitar Center’s retail marketing and in-store brand
experience, defining the role of physical stores within the broader
omnichannel ecosystem and ensuring every location is a powerful,
musician-first expression of the brand. Lead brand direction for in-store
campaigns, promotions, seasonal moments, launches, signage, and experiential
initiatives, while partnering closely with Retail, Store Operations, Visual
Merchandising, and Merchandising to drive traffic, engagement, and
conversion. Establish clear brand standards and success metrics for retail
environments, ensure new store openings, remodels, and concept tests reflect
evolving brand strategy.
* Define and elevate omnichannel brand integration, ensuring seamless alignment
between digital, in-store, mobile, lifecycle, and experiential touchpoints,
including store openings, remodels, seasonal moments, and concept tests.
* Champion experiential and cultural brand initiatives, including events,
demos, partnerships, launches, PR, and community moments that strengthen
Guitar Center’s role in music culture and deepen emotional connection with
musicians.
* Partner deeply with Digital Marketing and Creative, aligning brand strategy
with performance goals while guiding creative excellence within clear brand
guardrails.
* Lead with customer obsession and insight, leveraging research, data, and
qualitative feedback to inform strategy, optimize experiences, and advocate
for the musician’s voice at the executive level.
* Build, inspire, and scale a high-performing brand marketing
organization, establishing clear priorities, processes, accountability, and
success metrics across brand-led initiatives and workstreams.
* Act as a senior marketing and company executive leader, balancing long-term
brand vision with operational rigor and executional excellence to drive
sustainable growth and cultural relevance.
Qualifications
Qualifications:
* 12+ years of progressive experience in brand marketing, with senior
leadership experience in retail, consumer brands, and culturally driven
organizations.
* Deep experience leading brand strategy across omnichannel
environments, including physical retail, e-commerce, mobile, social and owned
media.
* Deep understanding of how brand and performance marketing work together.
* Experience translating strategy into clear, compelling campaign execution.
Strongly Preferred
* Experience in retail, omnichannel, or specialty consumer categories.
Why join us?
With a career at Guitar Center, you become part of the world's largest
multichannel musical instrument retailer. Whether at our Stores, Contact
Centers, Distribution Centers, or Support Center, Guitar Center employees have a
common goal: to help people find their sound
Pay Rate: $250,000- $300,000 / annually depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus
program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be
earned, nor a promise of any specific pay for any specific employee, which is
always dependent on actual experience, education, and other factors. The pay
range(s) listed are provided in compliance with state specific laws. Pay ranges
may be different in other locations
About Guitar Center
Guitar Center embodies the world of creativity and music by inspiring our
teammates to find their own individual sound. We strive to develop lifelong
musicians and make a difference in the world by enabling musicians and
non-musicians alike to experience the almost indescribable happiness that comes
from playing an instrument. We believe in putting our customers first, engaging
with respect and integrity and fulfilling our mission with passion.
Do you believe in the power of music to bring people together? If you do, and
you want to be a key player in an organization whose purpose is to fill the
world with more music and to develop generations of new musicians then we have a
position where you can find your sound.
Love this job and want to apply?
Send your resume and cover letter today along with salary expectations!
We are an equal opportunity employer and value diversity at our company. We do
not discriminate on the basis of race, religion, color, national origin, gender,
sexual orientation, age, marital status, veteran status, or disability status.
Guitar Center is an Equal Opportunity Employer and provides fair and equal
employment opportunity to all employees and applicants regardless of race,
color, religion, gender, sexual orientation, gender identity, national origin,
age, disability, veteran status or any other protected status prohibited under
Federal, State, or local laws. All employment decisions are based on valid
job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and
are unable or limited in your ability to use or access our website, you may
request a reasonable accommodation to express interest in a specific opening.
You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or
by sending an email to recruiting@guitarcenter.com [recruiting@guitarcenter.com]
Guitar Center is seeking a Vice President of Brand Marketing to evolve our brand
strategy across every customer touchpoint. This leader will be responsible
for defining how Guitar Center shows up in the world—ensuring our positioning,
messaging, and creative expression are cohesive, compelling, and deeply rooted
in the needs of musicians.
This role is highly cross-functional, working in close partnership with Digital
Marketing, Creative, Merchandising, Stores, Product, and PR to ensure every
campaign and experience reinforces a unified brand story.
The ideal candidate is both a strategic brand builder and a customer-obsessed
leader who understands musicians because they are one. You play music—and
it shows in how you think, lead, and build brands.
Key Responsibilities
* Own and evolve Guitar Center’s brand strategy and positioning, defining a
clear, differentiated point of view that resonates with musicians and guides
messaging, tone, and creative expression across all channels and
experiences.
* Serve as the enterprise brand steward, ensuring consistency, relevance, and
emotional impact across campaigns, platforms, retail environments,
partnerships, and customer touchpoints.
* Lead end-to-end brand campaign planning and execution, aligning paid, owned,
and earned efforts to deliver cohesive, customer-centric experiences that
ladder up to a unified brand narrative.
* Own and elevate Guitar Center’s retail marketing and in-store brand
experience, defining the role of physical stores within the broader
omnichannel ecosystem and ensuring every location is a powerful,
musician-first expression of the brand. Lead brand direction for in-store
campaigns, promotions, seasonal moments, launches, signage, and experiential
initiatives, while partnering closely with Retail, Store Operations, Visual
Merchandising, and Merchandising to drive traffic, engagement, and
conversion. Establish clear brand standards and success metrics for retail
environments, ensure new store openings, remodels, and concept tests reflect
evolving brand strategy.
* Define and elevate omnichannel brand integration, ensuring seamless alignment
between digital, in-store, mobile, lifecycle, and experiential touchpoints,
including store openings, remodels, seasonal moments, and concept tests.
* Champion experiential and cultural brand initiatives, including events,
demos, partnerships, launches, PR, and community moments that strengthen
Guitar Center’s role in music culture and deepen emotional connection with
musicians.
* Partner deeply with Digital Marketing and Creative, aligning brand strategy
with performance goals while guiding creative excellence within clear brand
guardrails.
* Lead with customer obsession and insight, leveraging research, data, and
qualitative feedback to inform strategy, optimize experiences, and advocate
for the musician’s voice at the executive level.
* Build, inspire, and scale a high-performing brand marketing
organization, establishing clear priorities, processes, accountability, and
success metrics across brand-led initiatives and workstreams.
* Act as a senior marketing and company executive leader, balancing long-term
brand vision with operational rigor and executional excellence to drive
sustainable growth and cultural relevance.
Qualifications
Qualifications:
* 12+ years of progressive experience in brand marketing, with senior
leadership experience in retail, consumer brands, and culturally driven
organizations.
* Deep experience leading brand strategy across omnichannel
environments, including physical retail, e-commerce, mobile, social and owned
media.
* Deep understanding of how brand and performance marketing work together.
* Experience translating strategy into clear, compelling campaign execution.
Strongly Preferred
* Experience in retail, omnichannel, or specialty consumer categories.
Why join us?
With a career at Guitar Center, you become part of the world's largest
multichannel musical instrument retailer. Whether at our Stores, Contact
Centers, Distribution Centers, or Support Center, Guitar Center employees have a
common goal: to help people find their sound
Pay Rate: $250,000- $300,000 / annually depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus
program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be
earned, nor a promise of any specific pay for any specific employee, which is
always dependent on actual experience, education, and other factors. The pay
range(s) listed are provided in compliance with state specific laws. Pay ranges
may be different in other locations
About Guitar Center
Guitar Center embodies the world of creativity and music by inspiring our
teammates to find their own individual sound. We strive to develop lifelong
musicians and make a difference in the world by enabling musicians and
non-musicians alike to experience the almost indescribable happiness that comes
from playing an instrument. We believe in putting our customers first, engaging
with respect and integrity and fulfilling our mission with passion.
Do you believe in the power of music to bring people together? If you do, and
you want to be a key player in an organization whose purpose is to fill the
world with more music and to develop generations of new musicians then we have a
position where you can find your sound.
Love this job and want to apply?
Send your resume and cover letter today along with salary expectations!
We are an equal opportunity employer and value diversity at our company. We do
not discriminate on the basis of race, religion, color, national origin, gender,
sexual orientation, age, marital status, veteran status, or disability status.
Guitar Center is an Equal Opportunity Employer and provides fair and equal
employment opportunity to all employees and applicants regardless of race,
color, religion, gender, sexual orientation, gender identity, national origin,
age, disability, veteran status or any other protected status prohibited under
Federal, State, or local laws. All employment decisions are based on valid
job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and
are unable or limited in your ability to use or access our website, you may
request a reasonable accommodation to express interest in a specific opening.
You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or
by sending an email to recruiting@guitarcenter.com [recruiting@guitarcenter.com]