Sr Manager, Service Marketing
Masimo
4 days ago
Full-time
On-site
Irvine
Job Summary
The Senior Manager, Service Marketing drives the commercial success of Masimo’s
Service Program by developing and executing marketing strategies that support
sales growth, customer engagement, and market expansion for Masimo’s Service
portfolio. This role focuses on post-launch activities, leveraging market
insights and cross-functional collaboration to maximize adoption and deliver
impactful marketing programs that position Masimo as a leader in the medical
technology industry.
Duties & Responsibilities
* Own end-to-end global marketing strategy for Masimo's Service portfolio for
all sales channels.
* Partner with Global Sales and Technical Service to understand current
customer needs and translate insights into effective marketing initiatives.
* Develop strong relationships with regional channel partners to ensure
alignment between strategy and commercial execution.
* Conduct in-depth research and regular monitoring to understand customer
needs, market dynamics, trends, and the competitive landscape to inform
portfolio and marketing strategies and identify growth opportunities.
* Partner with Global Sales and Technical Service teams to understand current
customer needs and translate insights into effective marketing initiatives.
* Build clear, differentiated value propositions and messaging tailored to key
audiences across global markets.
* Elevate brand presence and Sales Effectiveness through development and
maintenance of downstream marketing materials, including collateral and sales
tools, to drive service adoption and retention within various regions.
* Develop and maintain downstream marketing materials, including collateral and
sales tools, to drive service adoption and retention within various regions.
* Plan and deliver targeted campaigns to enhance customer acquisition and
loyalty.
* Measure success and drive results using data, insights, and KPIs
* Provide support and training to internal teams.
* Prepare ad-hoc presentations, reports, and analyses for internal/external
use.
* Other related projects, assignments, and responsibilities as needed.
Minimum & Preferred Qualifications and Experience:
Minimum Qualifications
* 5+ years of marketing experience in healthcare, medical devices, or related
industries.
* Experience launching, managing, or implementing service solutions for
healthcare, medical devices, or related industries.
* Proven track record in downstream or product marketing, with demonstrated
success driving commercial outcomes.
* Strong ability to analyze data, interpret customer insights, and prepare
reports.
* Continuous Improvement mindset.
* Excellent communication and presentation skills for engaging diverse
audiences.
* Creative and results-oriented, with a focus on delivering measurable impact.
* Collaborative team player able to work effectively across functions and
geographies.
* Adaptable and proactive, thriving in a fast-paced, evolving environment.
Preferred Qualifications
* 7+ years of marketing experience in healthcare, medical devices, or related
industries.
* Strong understanding of healthcare industry dynamics and customer needs.
Education
Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a
related field. Advanced degree is preferred.
Compensation:
The anticipated salary range for this position is $149,000 - $175,000 plus
benefits. Actual placement within the range is dependent on multiple factors,
including but not limited to skills, education, and experience.
This position also qualifies for up to 10% annual bonus based on Company,
department, and individual performance.
Masimo offers benefits such as Medical, Dental, Vision, Life/AD&D, Disability
Insurance, 401(k), Vacation, Sick, Holiday, Paid Maternity Leave, Flexible
Spending Accounts, Voluntary Accident, Critical Illness, Hospital, Long-Term
Care, Employee Assistance Program, Pet Insurance, On-site wellness clinic,
fitness center, and cafe. All benefits are subject to eligibility requirements.
PHYSICAL REQUIREMENTS/WORK ENVIRONMENT
This position primarily works in an office environment. It requires frequent
sitting, standing and walking. Daily use of a computer and other computing and
digital devices is required. May stand for extended periods when facilitating
meetings or walking in the facilities. Domestic travel up to 25% may be
required.
The physical demands of the position described herein are essential functions of
the job and employees must be able to successfully perform these tasks for
extended periods. Reasonable accommodation may be made for those individuals
with real or perceived disabilities to perform the essential functions of the
job described.
For over thirty years, Masimo has been expanding the boundaries of noninvasive
monitoring to improve patient outcomes and reduce the cost of care. Today,
Masimo delivers a portfolio of hospital-trusted monitoring solutions to help
increase patient safety, health, and wellness in the hospital and at home. When
you join our team, you’ll be part of a culture that’s driven by passion,
challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex
including sexual orientation and gender identity, national origin, disability,
protected Veteran Status, or any other characteristic protected by applicable
federal, state or local law.
***NO AGENCIES PLEASE*** Thank you!
This employer participates in the federal E-Verify program to confirm the
identity and employment authorization of all newly hired employees. For further
information about the E-Verify program, please click here: click here
[https://www.e-verify.gov/employees]
The Senior Manager, Service Marketing drives the commercial success of Masimo’s
Service Program by developing and executing marketing strategies that support
sales growth, customer engagement, and market expansion for Masimo’s Service
portfolio. This role focuses on post-launch activities, leveraging market
insights and cross-functional collaboration to maximize adoption and deliver
impactful marketing programs that position Masimo as a leader in the medical
technology industry.
Duties & Responsibilities
* Own end-to-end global marketing strategy for Masimo's Service portfolio for
all sales channels.
* Partner with Global Sales and Technical Service to understand current
customer needs and translate insights into effective marketing initiatives.
* Develop strong relationships with regional channel partners to ensure
alignment between strategy and commercial execution.
* Conduct in-depth research and regular monitoring to understand customer
needs, market dynamics, trends, and the competitive landscape to inform
portfolio and marketing strategies and identify growth opportunities.
* Partner with Global Sales and Technical Service teams to understand current
customer needs and translate insights into effective marketing initiatives.
* Build clear, differentiated value propositions and messaging tailored to key
audiences across global markets.
* Elevate brand presence and Sales Effectiveness through development and
maintenance of downstream marketing materials, including collateral and sales
tools, to drive service adoption and retention within various regions.
* Develop and maintain downstream marketing materials, including collateral and
sales tools, to drive service adoption and retention within various regions.
* Plan and deliver targeted campaigns to enhance customer acquisition and
loyalty.
* Measure success and drive results using data, insights, and KPIs
* Provide support and training to internal teams.
* Prepare ad-hoc presentations, reports, and analyses for internal/external
use.
* Other related projects, assignments, and responsibilities as needed.
Minimum & Preferred Qualifications and Experience:
Minimum Qualifications
* 5+ years of marketing experience in healthcare, medical devices, or related
industries.
* Experience launching, managing, or implementing service solutions for
healthcare, medical devices, or related industries.
* Proven track record in downstream or product marketing, with demonstrated
success driving commercial outcomes.
* Strong ability to analyze data, interpret customer insights, and prepare
reports.
* Continuous Improvement mindset.
* Excellent communication and presentation skills for engaging diverse
audiences.
* Creative and results-oriented, with a focus on delivering measurable impact.
* Collaborative team player able to work effectively across functions and
geographies.
* Adaptable and proactive, thriving in a fast-paced, evolving environment.
Preferred Qualifications
* 7+ years of marketing experience in healthcare, medical devices, or related
industries.
* Strong understanding of healthcare industry dynamics and customer needs.
Education
Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a
related field. Advanced degree is preferred.
Compensation:
The anticipated salary range for this position is $149,000 - $175,000 plus
benefits. Actual placement within the range is dependent on multiple factors,
including but not limited to skills, education, and experience.
This position also qualifies for up to 10% annual bonus based on Company,
department, and individual performance.
Masimo offers benefits such as Medical, Dental, Vision, Life/AD&D, Disability
Insurance, 401(k), Vacation, Sick, Holiday, Paid Maternity Leave, Flexible
Spending Accounts, Voluntary Accident, Critical Illness, Hospital, Long-Term
Care, Employee Assistance Program, Pet Insurance, On-site wellness clinic,
fitness center, and cafe. All benefits are subject to eligibility requirements.
PHYSICAL REQUIREMENTS/WORK ENVIRONMENT
This position primarily works in an office environment. It requires frequent
sitting, standing and walking. Daily use of a computer and other computing and
digital devices is required. May stand for extended periods when facilitating
meetings or walking in the facilities. Domestic travel up to 25% may be
required.
The physical demands of the position described herein are essential functions of
the job and employees must be able to successfully perform these tasks for
extended periods. Reasonable accommodation may be made for those individuals
with real or perceived disabilities to perform the essential functions of the
job described.
For over thirty years, Masimo has been expanding the boundaries of noninvasive
monitoring to improve patient outcomes and reduce the cost of care. Today,
Masimo delivers a portfolio of hospital-trusted monitoring solutions to help
increase patient safety, health, and wellness in the hospital and at home. When
you join our team, you’ll be part of a culture that’s driven by passion,
challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex
including sexual orientation and gender identity, national origin, disability,
protected Veteran Status, or any other characteristic protected by applicable
federal, state or local law.
***NO AGENCIES PLEASE*** Thank you!
This employer participates in the federal E-Verify program to confirm the
identity and employment authorization of all newly hired employees. For further
information about the E-Verify program, please click here: click here
[https://www.e-verify.gov/employees]