Sr. Manager, Marketing Technology & Operations
Fortive
4 days ago
Full-time
On-site
Title: Senior Manager, Marketing Technology & Operations
Department: Marketing Operations
Reports To: Director of Marketing Operations, Analytics, and Technology
Location: Remote – USA
Job Summary
ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. We are a high-growth, late-stage startup with fantastic product-market fit, trusted by more than 500 global brands like Cole Haan, Bloomin’ Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour.
We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally.
ServiceChannel is seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations. In this pivotal role, the Senior Manager, Marketing Technology & Operations will own the strategy, administration, and optimization of the company’s marketing technology ecosystem and operational infrastructure. This role serves as the internal authority for marketing systems, automation, and scalable go-to-market execution.
This position partners closely with Marketing, Sales, Sales Operations, Analytics, and IT to ensure marketing initiatives are efficient, measurable, and aligned to pipeline and revenue goals. The role blends strategic planning, technical execution, and cross-functional leadership to deliver scalable, data-driven marketing programs.
This is a senior, high-autonomy role responsible for owning outcomes, driving operational excellence, and internalizing strategic capabilities traditionally supported by external partners.
Key Responsibilities
Marketing & Sales Technology Ownership
Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems.
Serve as the primary owner of marketing automation infrastructure including:
Workflows and automation logic
Lead lifecycle stages and status management
Lead scoring, routing, and qualification frameworks
Forms, fields, naming conventions, and data governance
Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting.
Establish governance, documentation, best practices, and a long-term marketing technology roadmap.
Campaign Enablement & ABM Execution
Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs.
Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows.
Ensure tracking, attribution, and performance measurement are built into campaign execution from inception.
Lead complex or high-impact GTM initiatives and campaign builds.
AI & Process Optimization
Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency.
Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements.
Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market.
Analytics Enablement & Data Integrity
Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement.
Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation.
Project Leadership & Cross-Functional Collaboration
Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes.
Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams.
Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives.
Enable internal teams through training, process documentation, and self-service resources.
Required Skills & Experience
7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations.
Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable).
Strong experience supporting ABM platforms and account-based marketing methodologies.
Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes.
Experience managing marketing technology integrations, APIs, and data flow architecture.
Demonstrated experience supporting attribution modeling and revenue performance reporting.
Familiarity with AI tools and automation use cases within marketing operations environments.
Strong project management and cross-functional stakeholder communication skills.
Ability to operate independently with a high degree of ownership and strategic problem-solving.
Why Work for Us?
We are looking for energetic, positive, creative problem-solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!
In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose—to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Company to Work At.
We Are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About ServiceChannel
ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
Pay Range
The salary range for this position (in local currency) is 88,000.00 - 147,000.00
Department: Marketing Operations
Reports To: Director of Marketing Operations, Analytics, and Technology
Location: Remote – USA
Job Summary
ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. We are a high-growth, late-stage startup with fantastic product-market fit, trusted by more than 500 global brands like Cole Haan, Bloomin’ Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour.
We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally.
ServiceChannel is seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations. In this pivotal role, the Senior Manager, Marketing Technology & Operations will own the strategy, administration, and optimization of the company’s marketing technology ecosystem and operational infrastructure. This role serves as the internal authority for marketing systems, automation, and scalable go-to-market execution.
This position partners closely with Marketing, Sales, Sales Operations, Analytics, and IT to ensure marketing initiatives are efficient, measurable, and aligned to pipeline and revenue goals. The role blends strategic planning, technical execution, and cross-functional leadership to deliver scalable, data-driven marketing programs.
This is a senior, high-autonomy role responsible for owning outcomes, driving operational excellence, and internalizing strategic capabilities traditionally supported by external partners.
Key Responsibilities
Marketing & Sales Technology Ownership
Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems.
Serve as the primary owner of marketing automation infrastructure including:
Workflows and automation logic
Lead lifecycle stages and status management
Lead scoring, routing, and qualification frameworks
Forms, fields, naming conventions, and data governance
Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting.
Establish governance, documentation, best practices, and a long-term marketing technology roadmap.
Campaign Enablement & ABM Execution
Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs.
Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows.
Ensure tracking, attribution, and performance measurement are built into campaign execution from inception.
Lead complex or high-impact GTM initiatives and campaign builds.
AI & Process Optimization
Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency.
Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements.
Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market.
Analytics Enablement & Data Integrity
Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement.
Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation.
Project Leadership & Cross-Functional Collaboration
Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes.
Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams.
Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives.
Enable internal teams through training, process documentation, and self-service resources.
Required Skills & Experience
7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations.
Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable).
Strong experience supporting ABM platforms and account-based marketing methodologies.
Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes.
Experience managing marketing technology integrations, APIs, and data flow architecture.
Demonstrated experience supporting attribution modeling and revenue performance reporting.
Familiarity with AI tools and automation use cases within marketing operations environments.
Strong project management and cross-functional stakeholder communication skills.
Ability to operate independently with a high degree of ownership and strategic problem-solving.
Why Work for Us?
We are looking for energetic, positive, creative problem-solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!
In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose—to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Company to Work At.
We Are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About ServiceChannel
ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
Pay Range
The salary range for this position (in local currency) is 88,000.00 - 147,000.00