Specialist, Email Marketing & Social Media
6af419cf-b114-4710-a97c-b96b664c424d
9 hours ago
Full-time
On-site
Email Marketing & Social Media Specialist
Qosina + Qosmedix | Ronkonkoma, NY | Reports to: Product & Content Marketing Manager
POSITION SUMMARY
Owns and drives social and email execution for Qosina and Qosmedix — building the organic social presence, growing leadership's executive voice, and running the campaign email engine end-to-end. Partners with the Digital Marketing Specialist on channel priorities and the Content Marketing Specialist on core assets.
KEY RESPONSIBILITIES
* Execute social strategy and the content calendar across brand channels (LinkedIn, Instagram, Facebook, etc.) for both Qosina and Qosmedix.
* Build and scale leadership's executive thought-leadership presence on social, ghostwriting and shaping their voice with leadership approval.
* Lead campaign email strategy and execution end-to-end from calendar through segmented send for marketing programs and initiatives.
* Create, QA, schedule and deploy segmented emails, newsletters and automated nurture sequences in the approved email platform.
* Own segmentation and list strategy, partnering with Marketing Operations on CRM data quality, consent management, suppression lists and deliverability.
* Run A/B tests of subject lines, creative, calls to action, timing and audience segments; document results and drive recommendations.
* Own reporting and optimization across email and social — opens, clicks, conversions, engagement, attributable leads — and present performance directly to leadership.
* Lead social coverage at trade shows and events alongside Events & Partnerships, with appropriate scheduling and travel planning.
* Follow applicable CAN-SPAM, consent, privacy and platform policies, coordinating with legal or compliance stakeholders as needed.
QUALIFICATIONS
* 4+ years of social media and/or email marketing experience, ideally B2B or multi-brand, with demonstrated campaign results.
* Advanced, hands-on ESP/marketing automation experience (HubSpot, Klaviyo, Mailchimp), including segmentation, workflows and deliverability.
* Strong, confident copywriting and editorial judgment for brand voice — proven experience ghostwriting for executives.
* Comfortable owning reporting and presenting insights and recommendations to managers and leadership.
* Bachelor's degree in a related field or equivalent practical experience.
SUCCESS MEASURES
Quality and on-time delivery; channel-specific engagement and qualified traffic; measurable contribution to campaign and sales objectives; adherence to review and approval standards.
The responsibilities listed describe the general nature of the position and may evolve with business needs.
Qosina + Qosmedix | Ronkonkoma, NY | Reports to: Product & Content Marketing Manager
POSITION SUMMARY
Owns and drives social and email execution for Qosina and Qosmedix — building the organic social presence, growing leadership's executive voice, and running the campaign email engine end-to-end. Partners with the Digital Marketing Specialist on channel priorities and the Content Marketing Specialist on core assets.
KEY RESPONSIBILITIES
* Execute social strategy and the content calendar across brand channels (LinkedIn, Instagram, Facebook, etc.) for both Qosina and Qosmedix.
* Build and scale leadership's executive thought-leadership presence on social, ghostwriting and shaping their voice with leadership approval.
* Lead campaign email strategy and execution end-to-end from calendar through segmented send for marketing programs and initiatives.
* Create, QA, schedule and deploy segmented emails, newsletters and automated nurture sequences in the approved email platform.
* Own segmentation and list strategy, partnering with Marketing Operations on CRM data quality, consent management, suppression lists and deliverability.
* Run A/B tests of subject lines, creative, calls to action, timing and audience segments; document results and drive recommendations.
* Own reporting and optimization across email and social — opens, clicks, conversions, engagement, attributable leads — and present performance directly to leadership.
* Lead social coverage at trade shows and events alongside Events & Partnerships, with appropriate scheduling and travel planning.
* Follow applicable CAN-SPAM, consent, privacy and platform policies, coordinating with legal or compliance stakeholders as needed.
QUALIFICATIONS
* 4+ years of social media and/or email marketing experience, ideally B2B or multi-brand, with demonstrated campaign results.
* Advanced, hands-on ESP/marketing automation experience (HubSpot, Klaviyo, Mailchimp), including segmentation, workflows and deliverability.
* Strong, confident copywriting and editorial judgment for brand voice — proven experience ghostwriting for executives.
* Comfortable owning reporting and presenting insights and recommendations to managers and leadership.
* Bachelor's degree in a related field or equivalent practical experience.
SUCCESS MEASURES
Quality and on-time delivery; channel-specific engagement and qualified traffic; measurable contribution to campaign and sales objectives; adherence to review and approval standards.
The responsibilities listed describe the general nature of the position and may evolve with business needs.