Social Media Manager/Graphic Designer

Weichert Co is hiring a Social Media Manager/Graphic Designer in Morris Plains,
NJ. The Social Media Manager/Graphic Designer is responsible in assisting with
the day-to-day planning, execution, reporting and research related to the
implementation of the social media strategy and for driving the company’s brand
presence across all platforms, such as TikTok, Instagram, Facebook, LinkedIn,
and YouTube, while ensuring brand consistency and advancing our mission to offer
a seamless real estate experience. This role will develop, plan and execute
social media editorial and content strategies across various social media
channels. This person will help identify and target key audiences to drive
engagement and increase awareness for the Weichert brand, and help create
messaging for marketing campaigns, public relations, blogger outreach and other
communications.

 

Job responsibilities include, but are not limited to, the following:

* Manage and execute daily operations and initiatives, including editorial
calendars, content development and engagement with users.

* Oversees development of social-specific content across all media channels,
ensuring brand priorities are met (images, video, copy).

* Works with the creative team to develop measurable objectives and innovative
strategies for expanding Weichert’s social media presence.

* Works with the creative team to ensure branding consistency across all
platforms and campaigns.

* Contributes to rebranding efforts as needed.

* Works directly with stakeholders and SMEs to understand the business needs
and goals of each Weichert Company in order to create impactful messaging
that inspires positive perceptions and/or actions.

* Develops specific, measurable objectives, as well as innovative strategies to
build the Company’s social media presence and advance the brand and message.

* Manages and maintains a library of content assets that speak to target
audience and drive engagement.

* Sets up and optimizes social media pages to enhance visibility and
engagement.

* Stays updated on social media trends, algorithms, and design innovations to
keep the brand’s content fresh and competitive.

* Prepares and presents design concepts and rough drafts to internal teams and
stakeholders for review.

* Maintains templates, personas, mockups, user flows, prototypes, and other
design assets for assigned projects.

* Ensures all assets meet brand guidelines and are up to date for future use.

* Identify and report key performance indicators (KPIs) for organic and paid
advertising campaigns.

* Monitor social activity for brand and service issues requiring immediate
attention and ensure that crisis communications plans are effectively
followed.

* Supports employee and agent engagement efforts through social media to help
amplify their roles as Company advocates.

* Creates presentations on social media best practices for internal
training/education.

* Remains immersed in all emerging technologies/media and competitive landscape
to determine hot new trends and what is scalable for business.

* Performs other duties as assigned.

Qualifications

The ideal candidate will meet the following requirements:

* Bachelor’s degree in Marketing, Graphic Design or a related field or proven
experience as a Social Media Manager, with a focus on content creation
* Portfolio on request
* Minimum 3 years’ experience working in a social media capacity, prior work
with retail or consumer packaged goods brand a plus
* Minimum of 2 years’ experience in graphic design and print production role
with proven skills in brand work a must
* Experience managing social media initiatives in a corporate setting required
* Knowledge of real estate marketing is a plus
* Passion for social media with strong knowledge of social media platforms such
as hootsuite, sprout social, metricool or other social media planning tools.
* Experience in video editing and animation for social media
* Proficiency in design tools such as Adobe Creative Suite (Photoshop,
Illustrator, InDesign, After Effects, etc.) and Canva
* Demonstrated proficiency in writing, editing and interviewing
* Knowledge of social media platforms, best practices, analytics tools, and
print media
* Ability to work on multiple projects, meet deadlines, and adapt to changing
priorities
* Strong communication and collaboration skills, with a user-centric design
approach
* Ability to adapt communication style to audience, prepare messages for
multiple audiences
* Knowledge and understanding of corporate social media legal guidelines and
platforms including LinkedIn, Twitter, Facebook, Instagram, etc.
* Attention to detail and ability to work independently in a fast-pace,
deadline-oriented environment
* Ability to think creatively and strategically, and be self-motivated
* Proven social media and networking expertise with high engagement KPIs

The estimated base salary range for this position is from $60,000 to $70,000
(annually). The rate of pay offered will be dependent upon several factors
including but not limited to the candidate's relevant skills, education, work
experience, job location/geographic region, and/or certifications.

Weichert offers a comprehensive suite of benefit programs to all eligible
employees, including medical, dental, and vision insurance, life and disability
coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending
Accounts (FSA), and much more.