SOCIAL MEDIA COORDINATOR
30edc493-9976-42f5-b19d-d881accf556e
1 day ago
Full-time
On-site
Summary:
We are seeking a creative and proactive Social Media Coordinator to support the marketing and brand visibility of our Los Angeles-based commercial property portfolio. This role focuses on creating high-impact digital content that promotes office, retail and commercial properties, engages tenants and prospects, and reinforces our position in the commercial real estate market.
Key Responsibilities:
* Develop and implement a consistent and strategic social media calendar, aligning content with leasing activity, property events, and branding goals.
* Serve as a proactive content creator, producing compelling, on-brand visual and written content that highlights property features, tenant success stories, and market insights.
* Stay current with industry trends, platform algorithms, and social media best practices to ensure content remains engaging, relevant, and competitive.
* Professionally manage sensitive or negative interactions on social platforms, using sound judgment to transform challenges into positive, relationship-building opportunities.
* Act as a clear and consistent communicator, ensuring internal stakeholders, leasing teams, and property managers are kept up to date on campaign progress, content schedules, and performance insights.
* Monitor and manage daily social media activity across platforms (LinkedIn, Instagram, Facebook, and TikTok), ensuring timely and professional engagement.
* Assist with social media advertising and boosted content in coordination with the marketing team.
* Track KPIs and prepare monthly reports on performance metrics including reach, engagement, follower growth, and campaign ROI.
* Collaborate with outside vendors (photographers, videographers, designers) to elevate content quality when needed.
Qualifications:
* 1–2 years of experience in social media management or digital marketing; experience in commercial real estate or B2B marketing is a strong plus.
* Proficiency with social platforms (LinkedIn, Instagram, Facebook, TikTok) and content planning tools (e.g., Buffer, Later, Hootsuite).
* Strong written and visual communication skills with an eye for detail and brand alignment.
* Ability to manage feedback, maintain professionalism, and foster a positive online brand presence.
* Self-starter with excellent time management, able to work independently and meet deadlines.
* Familiarity with commercial property marketing, leasing terminology, or property operations is preferred.
Bonus Skills (Preferred):
* Experience with paid social media campaigns (LinkedIn Ads, Meta Ads Manager)
* Basic graphic design (Canva, Adobe Express) or video editing (CapCut, iMovie)
* Understanding of CRE data tools (CoStar, Yardi, VTS) or CRM software
Salary Range:
Depends On Experience
We are seeking a creative and proactive Social Media Coordinator to support the marketing and brand visibility of our Los Angeles-based commercial property portfolio. This role focuses on creating high-impact digital content that promotes office, retail and commercial properties, engages tenants and prospects, and reinforces our position in the commercial real estate market.
Key Responsibilities:
* Develop and implement a consistent and strategic social media calendar, aligning content with leasing activity, property events, and branding goals.
* Serve as a proactive content creator, producing compelling, on-brand visual and written content that highlights property features, tenant success stories, and market insights.
* Stay current with industry trends, platform algorithms, and social media best practices to ensure content remains engaging, relevant, and competitive.
* Professionally manage sensitive or negative interactions on social platforms, using sound judgment to transform challenges into positive, relationship-building opportunities.
* Act as a clear and consistent communicator, ensuring internal stakeholders, leasing teams, and property managers are kept up to date on campaign progress, content schedules, and performance insights.
* Monitor and manage daily social media activity across platforms (LinkedIn, Instagram, Facebook, and TikTok), ensuring timely and professional engagement.
* Assist with social media advertising and boosted content in coordination with the marketing team.
* Track KPIs and prepare monthly reports on performance metrics including reach, engagement, follower growth, and campaign ROI.
* Collaborate with outside vendors (photographers, videographers, designers) to elevate content quality when needed.
Qualifications:
* 1–2 years of experience in social media management or digital marketing; experience in commercial real estate or B2B marketing is a strong plus.
* Proficiency with social platforms (LinkedIn, Instagram, Facebook, TikTok) and content planning tools (e.g., Buffer, Later, Hootsuite).
* Strong written and visual communication skills with an eye for detail and brand alignment.
* Ability to manage feedback, maintain professionalism, and foster a positive online brand presence.
* Self-starter with excellent time management, able to work independently and meet deadlines.
* Familiarity with commercial property marketing, leasing terminology, or property operations is preferred.
Bonus Skills (Preferred):
* Experience with paid social media campaigns (LinkedIn Ads, Meta Ads Manager)
* Basic graphic design (Canva, Adobe Express) or video editing (CapCut, iMovie)
* Understanding of CRE data tools (CoStar, Yardi, VTS) or CRM software
Salary Range:
Depends On Experience