Senior Specialist, Kids Brand Marketing - Cotton On Kids
Cotton On Group
8 days ago
Full-time
On-site
Los Angeles
We are Cotton On
Cotton On is an Australian-born fashion and lifestyle brand bringing a
laid-back, optimistic Aussie energy to more than 20 countries. We make everyday
dressing feel easy, fun, and accessible, and we use our scale to make a real
difference through the Cotton On Foundation. In the US, we're growing fast and
building a marketing team that can turn that global footprint into real brand
love with Gen Z, Gen Alpha, and families.
Cotton On Kids is a brand with its own customer, its own energy, and its own
community. We're looking for someone who gets the parent-and-child dynamic,
loves the product, and is excited to run an entire brand marketing function
across social, creators, community, and events.
Your impact @ Cotton On Kids
Cotton On Kids is looking for a Senior Specialist, Kids Brand Marketing to own
how the Kids brand shows up in the US across social, creator programmes,
community, and events. You'll take a brand that already has huge energy
globally, work closely with the Kids team in Australia, and help it find its
voice for US families.
Benefits You’ll Love
* 50% team member discount across all brands
* Competitive pay
* 24/7 wellness support
* Performance & Peak incentives
* Medical, Dental, Vision & more for you and your family
* 401(k) matching + financial wellness support
* Development opportunities with room to grow
* Quarterly COG Awards & real-time recognition
About the Role
In this role, you are the day-to-day owner of the Kids marketing calendar,
social channels, parent creator community, and local activations. You'll turn
global briefs into US-ready stories and experiences that feel joyful, useful,
and current for parents and kids alike. You'll manage an intern while staying
deeply hands-on in the work.
Day to day, you'll
Run the brand
* Own the US marketing calendar for Cotton On Kids across seasonal moments,
storytelling opportunities, and community activations.
* Translate global Kids briefs from the AUS team into US-relevant social,
creator, and event plans.
* Be the US voice for Kids in cross-functional conversations. You know the
product, the customer, and the commercial context.
* Work closely with the global AUS marketing team to align on creative
direction, assets, and campaign timing throughout the year.
Manage the channels
* Own and manage Cotton On Kids' US social channels across TikTok, Instagram,
YouTube, Snapchat, and emerging platforms, posting consistently, maintaining
brand voice, and keeping the feed alive and relevant.
* Build and manage the content pipeline, including creator content, community
output, and event capture, so there's always something coming.
* Track what's performing, what's not, and use that to improve what gets made
next.
* Stay current on what's working in the parent and family creator space: the
formats, the sounds, the conversation.
Build the creator community
* Own the Cotton On Kids US creator programme, finding the right parent and
family creators, building relationships, and managing briefs end to end.
* Lead the Funday Club programme in the US, a community of parent creators who
produce Cotton On Kids content as brand advocates. Growing and nurturing this
community is a core part of the job.
* Understand what makes working with parent creators different. This is a
specific skill set that requires cultural awareness, relationship care, and a
genuine feel for this community.
* Brief creators clearly, track deliverables, manage usage rights, and report
on performance.
Create brand moments
* Plan and execute Cotton On Kids in-store events and brand activations in the
US, from concept through to post-event recap.
* Work with global licensing partners on US Kids brand collaborations: kids'
IP, toy brand partnerships, and culturally relevant moments.
* Proactively identify activation opportunities that get the brand in front of
the right customer at the right time.
* Manage the intern effectively, briefing, delegating, and developing, while
staying deeply hands-on in your own output.
This role is for you if,
* You have 3 to 5+ years in brand, social, or creator marketing and you're
energised by community-driven consumer brands.
* Excited by the idea of owning Kids as its own spotlight inside a bigger
global portfolio.
* Comfortable owning a marketing calendar, running events, and still jumping in
to brief creators, review content, and solve execution gaps.
* Have experience managing social channels and content pipelines end to end,
from planning through reporting.
* Have experience planning and executing events, activations, or community
moments and know how to move from concept to recap.
* Bring genuine interest in or experience with kids, family, or parent-adjacent
brands and you understand how to speak to parents without losing the fun.
* Confident working with creators and communities in a way that feels
thoughtful, organised, and brand-safe.
* Naturally operate as a player-coach, comfortable owning strategy while also
chasing assets, writing recaps, and pitching in wherever the work needs to
move.
PHYSICAL REQUIREMENTS
* Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
* Ability to travel as needed (up to 20%)
* Comfortable moving equipment, product, or props as needed for shoots.
Who are we?
Cotton On’s purpose is to make a positive difference in people’s lives. Born in
Australia, Cotton On is a global fashion and lifestyle retailer with eight
brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who
together with our customers, are making a positive impact through one
life-changing Foundation. Taking their Aussie lifestyle to the world and
delivering Good along the way, Cotton On brands offer youthful fashion and
lifestyle products across women's, men’s, kids, body, accessories and
stationery.
We are proud of our diverse global workforce of 20,000 team members from
countless nationalities, and we strongly welcome and encourage individuals of
all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our
workforce as we drive diverse and inclusive outcomes for our team and our
customers.
If you have any individual needs in order to fully participate in the
recruitment process, please contact us at hrusa@cottonon.com.au
[hrusa@cottonon.com.au] so we may support you in completing the job application
process.
In addition, Cotton On Group will consider qualified applicants, including those
with criminal histories, in a manner consistent with local “Fair Chance”
ordinances.
CA: This is a full time salary position with a wage range of $71,000 - $76,000
/yr
Cotton On is an Australian-born fashion and lifestyle brand bringing a
laid-back, optimistic Aussie energy to more than 20 countries. We make everyday
dressing feel easy, fun, and accessible, and we use our scale to make a real
difference through the Cotton On Foundation. In the US, we're growing fast and
building a marketing team that can turn that global footprint into real brand
love with Gen Z, Gen Alpha, and families.
Cotton On Kids is a brand with its own customer, its own energy, and its own
community. We're looking for someone who gets the parent-and-child dynamic,
loves the product, and is excited to run an entire brand marketing function
across social, creators, community, and events.
Your impact @ Cotton On Kids
Cotton On Kids is looking for a Senior Specialist, Kids Brand Marketing to own
how the Kids brand shows up in the US across social, creator programmes,
community, and events. You'll take a brand that already has huge energy
globally, work closely with the Kids team in Australia, and help it find its
voice for US families.
Benefits You’ll Love
* 50% team member discount across all brands
* Competitive pay
* 24/7 wellness support
* Performance & Peak incentives
* Medical, Dental, Vision & more for you and your family
* 401(k) matching + financial wellness support
* Development opportunities with room to grow
* Quarterly COG Awards & real-time recognition
About the Role
In this role, you are the day-to-day owner of the Kids marketing calendar,
social channels, parent creator community, and local activations. You'll turn
global briefs into US-ready stories and experiences that feel joyful, useful,
and current for parents and kids alike. You'll manage an intern while staying
deeply hands-on in the work.
Day to day, you'll
Run the brand
* Own the US marketing calendar for Cotton On Kids across seasonal moments,
storytelling opportunities, and community activations.
* Translate global Kids briefs from the AUS team into US-relevant social,
creator, and event plans.
* Be the US voice for Kids in cross-functional conversations. You know the
product, the customer, and the commercial context.
* Work closely with the global AUS marketing team to align on creative
direction, assets, and campaign timing throughout the year.
Manage the channels
* Own and manage Cotton On Kids' US social channels across TikTok, Instagram,
YouTube, Snapchat, and emerging platforms, posting consistently, maintaining
brand voice, and keeping the feed alive and relevant.
* Build and manage the content pipeline, including creator content, community
output, and event capture, so there's always something coming.
* Track what's performing, what's not, and use that to improve what gets made
next.
* Stay current on what's working in the parent and family creator space: the
formats, the sounds, the conversation.
Build the creator community
* Own the Cotton On Kids US creator programme, finding the right parent and
family creators, building relationships, and managing briefs end to end.
* Lead the Funday Club programme in the US, a community of parent creators who
produce Cotton On Kids content as brand advocates. Growing and nurturing this
community is a core part of the job.
* Understand what makes working with parent creators different. This is a
specific skill set that requires cultural awareness, relationship care, and a
genuine feel for this community.
* Brief creators clearly, track deliverables, manage usage rights, and report
on performance.
Create brand moments
* Plan and execute Cotton On Kids in-store events and brand activations in the
US, from concept through to post-event recap.
* Work with global licensing partners on US Kids brand collaborations: kids'
IP, toy brand partnerships, and culturally relevant moments.
* Proactively identify activation opportunities that get the brand in front of
the right customer at the right time.
* Manage the intern effectively, briefing, delegating, and developing, while
staying deeply hands-on in your own output.
This role is for you if,
* You have 3 to 5+ years in brand, social, or creator marketing and you're
energised by community-driven consumer brands.
* Excited by the idea of owning Kids as its own spotlight inside a bigger
global portfolio.
* Comfortable owning a marketing calendar, running events, and still jumping in
to brief creators, review content, and solve execution gaps.
* Have experience managing social channels and content pipelines end to end,
from planning through reporting.
* Have experience planning and executing events, activations, or community
moments and know how to move from concept to recap.
* Bring genuine interest in or experience with kids, family, or parent-adjacent
brands and you understand how to speak to parents without losing the fun.
* Confident working with creators and communities in a way that feels
thoughtful, organised, and brand-safe.
* Naturally operate as a player-coach, comfortable owning strategy while also
chasing assets, writing recaps, and pitching in wherever the work needs to
move.
PHYSICAL REQUIREMENTS
* Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
* Ability to travel as needed (up to 20%)
* Comfortable moving equipment, product, or props as needed for shoots.
Who are we?
Cotton On’s purpose is to make a positive difference in people’s lives. Born in
Australia, Cotton On is a global fashion and lifestyle retailer with eight
brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who
together with our customers, are making a positive impact through one
life-changing Foundation. Taking their Aussie lifestyle to the world and
delivering Good along the way, Cotton On brands offer youthful fashion and
lifestyle products across women's, men’s, kids, body, accessories and
stationery.
We are proud of our diverse global workforce of 20,000 team members from
countless nationalities, and we strongly welcome and encourage individuals of
all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our
workforce as we drive diverse and inclusive outcomes for our team and our
customers.
If you have any individual needs in order to fully participate in the
recruitment process, please contact us at hrusa@cottonon.com.au
[hrusa@cottonon.com.au] so we may support you in completing the job application
process.
In addition, Cotton On Group will consider qualified applicants, including those
with criminal histories, in a manner consistent with local “Fair Chance”
ordinances.
CA: This is a full time salary position with a wage range of $71,000 - $76,000
/yr