Senior Program Marketing Manager
HISTOSONICS INC
Full-time
On-site
US
HistoSonics is a rapidly growing medical device company pioneering the science of histotripsy, a novel non-invasive therapeutic platform that uses sound energy to precisely destroy targeted tissues. Our mission is to transform patient care through innovation, collaboration, and clinical excellence..
Location: Remote (Contiguous United States)
Travel: 10-20% (Domestic)
Position Summary
The Sr. Program Marketing Manager is responsible for supporting the commercial team to enable hospitals, physicians, and referral networks to successfully adopt and expand histotripsy. This role bridges strategic market development with practical field execution by equipping account managers, hospital partners, and clinicians with the tools, resources, and data needed for success. This role will gather insights from the commercial team to identify high-performing sites, identify gaps, and develop scalable solutions that accelerate adoption, improve referral pathways, and build sustainable market growth.
Key Responsibilities
Program Launch & Implementation
* Partner with Account Managers to support hospital program launches, including planning calls, follow-ups, and identifying gaps in resources.
* Document and share best practices from successful sites, creating playbooks for broad use across the commercial team.
Market Growth & Physician Engagement
* Support initiatives to expand adoption through multidisciplinary engagement, with an emphasis on medical oncology and referral networks.
* Support the development and execution of forums designed to gather physician feedback and foster peer exchange to accelerate clinical learning and advocacy.
* Develop patient awareness and physician outreach resources to drive referral activity.
Resource & Tool Development
* Build scalable tools and templates that enable hospitals and Account Managers to develop and grow programs.
* Lead development and management of digital platforms including a hospital portal and collaboration hub for education, resources, and best practice sharing.
* Partner with Marketing to ensure resources align with commercial messaging and brand strategy.
Insights & Data
* Collect and analyze data from successful sites to identify drivers of adoption and program sustainability.
* Translate findings into actionable insights and recommendations for new programs.
* Provide leadership with reporting on program outcomes, resource needs, and areas of opportunity.
Cross-Functional Collaboration
* Work closely with Sales to anticipate and address program development needs.
* Collaborate with Clinical, Medical Affairs, and Education teams to integrate physician feedback and training into programs.
* Coordinate with Marketing to create supporting materials for commercial and educational initiatives.
Qualifications
* Education: Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (MBA a plus).
* Experience:
* 8+ years in medical device, biotech, or healthcare market development, program management, or hospital program development.
* Experience building physician engagement programs.
* Experience coordinating outreach efforts, educational materials, and communication plans for physicians (patient audiences is a plus).
* Familiarity with oncology, interventional radiology, or hospital-based specialties strongly preferred.
* Experience supporting product launches preferred
* Social and digital marketing experience preferred.
* Skills:
* Strong program management and organizational skills with ability to manage multiple projects simultaneously.
* Strong verbal and written communication skills
* Ability to leverage digital tools, analytics, and social platforms to drive education, awareness and audience growth
* Excellent communication and stakeholder engagement skills (physicians, administrators, cross-functional partners).
* Analytical approach with ability to capture insights and turn them into scalable tools.
* Entrepreneurial mindset, comfortable working in a dynamic, high-growth environment.
Benefits: We offer a comprehensive benefits package for full-time employees. This includes health, dental, and vision insurance, life, short-term and long-term disability insurance, 401(k), paid time off, and more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-Remote
#LI-LH1
Location: Remote (Contiguous United States)
Travel: 10-20% (Domestic)
Position Summary
The Sr. Program Marketing Manager is responsible for supporting the commercial team to enable hospitals, physicians, and referral networks to successfully adopt and expand histotripsy. This role bridges strategic market development with practical field execution by equipping account managers, hospital partners, and clinicians with the tools, resources, and data needed for success. This role will gather insights from the commercial team to identify high-performing sites, identify gaps, and develop scalable solutions that accelerate adoption, improve referral pathways, and build sustainable market growth.
Key Responsibilities
Program Launch & Implementation
* Partner with Account Managers to support hospital program launches, including planning calls, follow-ups, and identifying gaps in resources.
* Document and share best practices from successful sites, creating playbooks for broad use across the commercial team.
Market Growth & Physician Engagement
* Support initiatives to expand adoption through multidisciplinary engagement, with an emphasis on medical oncology and referral networks.
* Support the development and execution of forums designed to gather physician feedback and foster peer exchange to accelerate clinical learning and advocacy.
* Develop patient awareness and physician outreach resources to drive referral activity.
Resource & Tool Development
* Build scalable tools and templates that enable hospitals and Account Managers to develop and grow programs.
* Lead development and management of digital platforms including a hospital portal and collaboration hub for education, resources, and best practice sharing.
* Partner with Marketing to ensure resources align with commercial messaging and brand strategy.
Insights & Data
* Collect and analyze data from successful sites to identify drivers of adoption and program sustainability.
* Translate findings into actionable insights and recommendations for new programs.
* Provide leadership with reporting on program outcomes, resource needs, and areas of opportunity.
Cross-Functional Collaboration
* Work closely with Sales to anticipate and address program development needs.
* Collaborate with Clinical, Medical Affairs, and Education teams to integrate physician feedback and training into programs.
* Coordinate with Marketing to create supporting materials for commercial and educational initiatives.
Qualifications
* Education: Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (MBA a plus).
* Experience:
* 8+ years in medical device, biotech, or healthcare market development, program management, or hospital program development.
* Experience building physician engagement programs.
* Experience coordinating outreach efforts, educational materials, and communication plans for physicians (patient audiences is a plus).
* Familiarity with oncology, interventional radiology, or hospital-based specialties strongly preferred.
* Experience supporting product launches preferred
* Social and digital marketing experience preferred.
* Skills:
* Strong program management and organizational skills with ability to manage multiple projects simultaneously.
* Strong verbal and written communication skills
* Ability to leverage digital tools, analytics, and social platforms to drive education, awareness and audience growth
* Excellent communication and stakeholder engagement skills (physicians, administrators, cross-functional partners).
* Analytical approach with ability to capture insights and turn them into scalable tools.
* Entrepreneurial mindset, comfortable working in a dynamic, high-growth environment.
Benefits: We offer a comprehensive benefits package for full-time employees. This includes health, dental, and vision insurance, life, short-term and long-term disability insurance, 401(k), paid time off, and more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-Remote
#LI-LH1