Senior Product Marketing Manager
True Talent Solutions Partners
14 hours ago
Full-time
On-site
About the Role
A B2B SaaS company serving the construction sector is seeking a Senior Product Marketing Manager to build its product marketing function. You will shape how customers across multiple markets discover, evaluate, and adopt the company's products.
What You'll Do
Develop positioning and messaging for customer segments, buyer personas, and markets.
Audit existing materials, establish the product marketing playbook, and build the function from the ground up.
Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
Own sales enablement, including battlecards, competitive guidance, one-pagers, ROI calculators, demo scripts, and deal coaching.
Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
Lead positioning and messaging strategy for a website rebuild.
Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
Develop customer advocates for references, case studies, and events, and advise regional marketing managers on messaging.
What We're Looking For
Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.
Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles.
Experience managing product marketing across multiple regions and working independently in an evolving environment.
Background marketing to construction, property technology, or other conservative, process-heavy industries and technical or field-based buyers.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
Authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available.
Location
Remote within the United States. Primary location: Austin, Texas.
A B2B SaaS company serving the construction sector is seeking a Senior Product Marketing Manager to build its product marketing function. You will shape how customers across multiple markets discover, evaluate, and adopt the company's products.
What You'll Do
Develop positioning and messaging for customer segments, buyer personas, and markets.
Audit existing materials, establish the product marketing playbook, and build the function from the ground up.
Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
Own sales enablement, including battlecards, competitive guidance, one-pagers, ROI calculators, demo scripts, and deal coaching.
Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
Lead positioning and messaging strategy for a website rebuild.
Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
Develop customer advocates for references, case studies, and events, and advise regional marketing managers on messaging.
What We're Looking For
Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.
Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles.
Experience managing product marketing across multiple regions and working independently in an evolving environment.
Background marketing to construction, property technology, or other conservative, process-heavy industries and technical or field-based buyers.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
Authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available.
Location
Remote within the United States. Primary location: Austin, Texas.