Senior Manager, Social Marketing, NA Fenty
Kendo Brands, Inc.
Full-time
On-site
San Francisco
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and
wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest
luxury group. A play on the words “can do”, Kendo has become the hub of
creativity and next generation beauty product development for global Sephora
channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable
of brands will always be creative, inspiring and innovative. A dynamic engine of
speed, expertise and market-savvy, the Kendo team continues to redefine the
beauty industry through great product, great storytelling, great retail and
direct-to-consumer partnerships. This shows up in everything we do and in what
we stand for:
* “Can Do” Spirit: We work together to make our wildest dreams a reality: As
entrepreneurs, we embrace optimism and find creative ways to reach our goals
* Advocacy, Diversity, and Inclusion: We recognize and celebrate the full
spectrum of personal identities. We create safe spaces so everyone’s voice is
heard. We listen with humility and act with courage.
* Storytelling: We tell authentic stories like no, one else. It’s our key to
inspire trust and build relationships, rallying, our people, partners, and
consumers around our brands.
* Resilience: We embrace challenges as opportunities. Change is ever- constant,
and agility is our strength.
* Product Excellence: We put the consumers first: We constantly raise the bar
to create products of the highest quality that everyone just has to have.
The salary range for this position is $127,100 - $158,900 per year. Offered
salary is dependent upon experience and San Francisco location. Kendo Total
Rewards offerings also include an annual bonus and a comprehensive benefits
package including: medical, dental and vision insurance, flex paid time off
program, parental leave, employee discount/perks, a retirement plan with
employer contributions, Summer Fridays, opportunity to work from anywhere for
two weeks during the calendar year and December wellness/shutdown week for
applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty
Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
The Head of NA Social leads Fentyverse’s brand presence across TikTok,
Pinterest, and X—driving breakthrough storytelling, platform growth, and
real-time cultural relevance. This role sits at the center of where social meets
commerce, overseeing both organic social content and is a critical component of
TikTok Shop programming, including live shopping, creator integrations, and
shoppable storytelling. This leader collaborates closely with the Global Social
team to ensure North America’s creative ideas, platform learnings, and
trend-driven executions feed into the brand’s global storytelling
The ideal candidate is equal parts strategist and culture driver: fluent in the
language of TikTok, confident in navigating emerging platform shifts, and
skilled in turning brand storytelling into measurable engagement and sales
impact.
Reports to: NA Marketing Director
RESPONSIBILITIES
SOCIAL STRATEGY & LEADERSHIP
* Own and evolve the NA social strategy across TikTok, Pinterest, and X,
ensuring the brand leads cultural conversation and drives deep community
engagement.
* Manage the NA social content calendar across TikTok, Pinterest, and X,
balancing planned campaigns, trend-led moments, and always-on storytelling.
* Manage and mentor a team across Campaigns, Content, and Community functions.
* Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling
with global direction.
* Provide oversight on the content calendar, ensuring balance between planned
storytelling, trend-driven moments, and product-led education.
REPORTING & ANALYTICS
* Social posting: share publishing responsibilities with Senior Manager and
Ast. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok +
Pinterest channels.
* Manage NA social budget
* Partner with global social team to ensure NA social calendar is in line with
global calendar.
TIKTOK SHOP & LIVE INTEGRATION
* Lead social integration for TikTok Shop: developing organic support
strategies that drive discovery, traffic, and conversion.
* Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok
Shop Lives, ensuring content is on-brand, engaging, and optimized for
performance.
* Collaborate cross-functionally on shoppable content, from launch storytelling
to evergreen formats that drive sell-through. Test and learn with new formats
and content types.
CROSS-FUNCTIONAL & ANALYTICAL IMPACT
* Partner with Ecomm and NA Marketing to connect organic social with campaign
performance and commerce outcomes.
* Reporting and analytics: Work with global to establish KPIs across
engagement, growth, and conversion for both organic and TikTok Shop
initiatives and incorporate in global reporting
* Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X
video) and test new formats to keep the brand at the forefront of social
innovation.
* Track performance data to identify creative patterns and share learnings with
Global and NA
REQUIREMENTS
* 7+ years in Social Marketing with at least 4 years with beauty brands
* Exceptional Leadership Skills (proven experience coaching, inspiring, and
leading a team)
* Passion for the beauty industry and social marketing
* Proven track record/portfolio of ideating and delivering social campaigns
that drive impactful results
* Deep understanding of social media platforms: TikTok, YouTube, X, Threads,
Pinterest, Instagram…and what’s next
* Passion for quickly sourcing and embracing the latest in digital and social
technology to keep up with the fast-paced, evolving digital world
* Strong creative eye for disruptive content that translates to beauty
* Strong qualitative and quantitative analytical skills
* Flexible and positive attitude; able to work independently and within teams
and thrive in a fast-paced, evolving environment
* Must have a curious mindset with a passion for continuously testing,
learning, and pushing the boundaries to drive innovation and disruption
* Ability to lead and influencer without direct authority plus effectively
navigate ambiguity
* Must be a collaborative, agile, accountable, kind, and welcome change
* Familiarity with social media management tools: analytics and scheduling
platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow,
Tweetdeck, Hoot Suite, etc).
* Experience with community management and social engagement
* Exceptional writing skills with strong attention to detail, grammar, brand
tone, and voice
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and
wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest
luxury group. A play on the words “can do”, Kendo has become the hub of
creativity and next generation beauty product development for global Sephora
channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable
of brands will always be creative, inspiring and innovative. A dynamic engine of
speed, expertise and market-savvy, the Kendo team continues to redefine the
beauty industry through great product, great storytelling, great retail and
direct-to-consumer partnerships. This shows up in everything we do and in what
we stand for:
* “Can Do” Spirit: We work together to make our wildest dreams a reality: As
entrepreneurs, we embrace optimism and find creative ways to reach our goals
* Advocacy, Diversity, and Inclusion: We recognize and celebrate the full
spectrum of personal identities. We create safe spaces so everyone’s voice is
heard. We listen with humility and act with courage.
* Storytelling: We tell authentic stories like no, one else. It’s our key to
inspire trust and build relationships, rallying, our people, partners, and
consumers around our brands.
* Resilience: We embrace challenges as opportunities. Change is ever- constant,
and agility is our strength.
* Product Excellence: We put the consumers first: We constantly raise the bar
to create products of the highest quality that everyone just has to have.
The salary range for this position is $127,100 - $158,900 per year. Offered
salary is dependent upon experience and San Francisco location. Kendo Total
Rewards offerings also include an annual bonus and a comprehensive benefits
package including: medical, dental and vision insurance, flex paid time off
program, parental leave, employee discount/perks, a retirement plan with
employer contributions, Summer Fridays, opportunity to work from anywhere for
two weeks during the calendar year and December wellness/shutdown week for
applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty
Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
The Head of NA Social leads Fentyverse’s brand presence across TikTok,
Pinterest, and X—driving breakthrough storytelling, platform growth, and
real-time cultural relevance. This role sits at the center of where social meets
commerce, overseeing both organic social content and is a critical component of
TikTok Shop programming, including live shopping, creator integrations, and
shoppable storytelling. This leader collaborates closely with the Global Social
team to ensure North America’s creative ideas, platform learnings, and
trend-driven executions feed into the brand’s global storytelling
The ideal candidate is equal parts strategist and culture driver: fluent in the
language of TikTok, confident in navigating emerging platform shifts, and
skilled in turning brand storytelling into measurable engagement and sales
impact.
Reports to: NA Marketing Director
RESPONSIBILITIES
SOCIAL STRATEGY & LEADERSHIP
* Own and evolve the NA social strategy across TikTok, Pinterest, and X,
ensuring the brand leads cultural conversation and drives deep community
engagement.
* Manage the NA social content calendar across TikTok, Pinterest, and X,
balancing planned campaigns, trend-led moments, and always-on storytelling.
* Manage and mentor a team across Campaigns, Content, and Community functions.
* Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling
with global direction.
* Provide oversight on the content calendar, ensuring balance between planned
storytelling, trend-driven moments, and product-led education.
REPORTING & ANALYTICS
* Social posting: share publishing responsibilities with Senior Manager and
Ast. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok +
Pinterest channels.
* Manage NA social budget
* Partner with global social team to ensure NA social calendar is in line with
global calendar.
TIKTOK SHOP & LIVE INTEGRATION
* Lead social integration for TikTok Shop: developing organic support
strategies that drive discovery, traffic, and conversion.
* Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok
Shop Lives, ensuring content is on-brand, engaging, and optimized for
performance.
* Collaborate cross-functionally on shoppable content, from launch storytelling
to evergreen formats that drive sell-through. Test and learn with new formats
and content types.
CROSS-FUNCTIONAL & ANALYTICAL IMPACT
* Partner with Ecomm and NA Marketing to connect organic social with campaign
performance and commerce outcomes.
* Reporting and analytics: Work with global to establish KPIs across
engagement, growth, and conversion for both organic and TikTok Shop
initiatives and incorporate in global reporting
* Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X
video) and test new formats to keep the brand at the forefront of social
innovation.
* Track performance data to identify creative patterns and share learnings with
Global and NA
REQUIREMENTS
* 7+ years in Social Marketing with at least 4 years with beauty brands
* Exceptional Leadership Skills (proven experience coaching, inspiring, and
leading a team)
* Passion for the beauty industry and social marketing
* Proven track record/portfolio of ideating and delivering social campaigns
that drive impactful results
* Deep understanding of social media platforms: TikTok, YouTube, X, Threads,
Pinterest, Instagram…and what’s next
* Passion for quickly sourcing and embracing the latest in digital and social
technology to keep up with the fast-paced, evolving digital world
* Strong creative eye for disruptive content that translates to beauty
* Strong qualitative and quantitative analytical skills
* Flexible and positive attitude; able to work independently and within teams
and thrive in a fast-paced, evolving environment
* Must have a curious mindset with a passion for continuously testing,
learning, and pushing the boundaries to drive innovation and disruption
* Ability to lead and influencer without direct authority plus effectively
navigate ambiguity
* Must be a collaborative, agile, accountable, kind, and welcome change
* Familiarity with social media management tools: analytics and scheduling
platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow,
Tweetdeck, Hoot Suite, etc).
* Experience with community management and social engagement
* Exceptional writing skills with strong attention to detail, grammar, brand
tone, and voice