Senior Manager, Marketing - New Venue Opening New York
Tao Group Hospitality
7 hours ago
Full-time
On-site
Tao Group Hospitality offers competitive benefits for all full-time team members
such as:
* Medical, Dental, and Vision Coverage
* 401(k) Retirement Program with Employer Match
* Life and Disability Insurance Plans
* Ancillary Insurance Plans
* Employee Assistance Program
* Fertility & Family Forming Support and Resources
* Pet Insurance
* TAO Marketplace
* Employee Discounts
* Time off and much more!
The role of Senior Marketing Manager is responsible for executing the annual
marketing plans, strategies, and programs for the company’s New York fine dining
and cocktail portfolio, including flagship restaurants and cocktail lounges.
This role leads with public relations and brand reputation: managing retained PR
agencies, cultivating relationships with food, beverage and lifestyle press,
building the public profiles of chefs, sommeliers and bar talent, and driving
awards, accolades and critical recognition for each concept. Day-to-day
responsibilities also include social media content strategy and paid social,
Website and third party listing management, e-newsletters, menu and seasonal
launch campaigns, spirits and wine brand partnerships, and the creative process
with the design team. The Senior Marketing Manager will develop new and
innovative marketing concepts, form partnerships with like-minded luxury and
culinary brands, and contribute creatively, strategically, and analytically to
the overall marketing planning and execution process, while managing all
marketing budgets and delivering measurable ROI and venue revenue growth.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
* Fully manages all social media strategies, planning and tactics including
original content creation, content calendar development, copywriting, and
managing all paid social ad placement for several assigned venues
* Ensure all Websites for assigned venue(s) are continually maintained with
up-to-date information and relevant content
* Ensure third party sites such as OpenTable, Yelp, TripAdvisor, Google My
Business are maintained
* Develop monthly e-newsletter content for assigned venue(s)
* Develop original content for social media, Websites, 3rd party Websites, and
in-venue activations
* Assist with the creation and full implementation/execution of marketing
campaigns
* Hold/attend weekly and monthly meetings with venue-level management and
marketing teams to discuss current marketing plans, activations, and upcoming
events
* Facilitate photography and videography shoots with or without a professional
photographer/videographer to generate original content for all forms of
marketing
* Collaborate with hotel, landlord, and neighborhood partners where applicable
on co-marketing, packages and cross-promotion that benefit assigned venue(s)
and leverage partner channels
* Assist in the development and execution of annual business and strategic
marketing plans to increase traffic and revenue at assigned venue(s)
* Create monthly KPI reports for all social and digital activities for assigned
venue(s) and provide recommendations on how to better the marketing programs
based on analytical results found within the reports
* Develop and manage spirits, wine, and luxury lifestyle brand partnerships
that drive revenue, elevate the guest experience and generate press-worthy
programming
* Closely monitor competitors’ programming and venue activities
* Stay abreast of marketing trends and develop strategies to maintain a
competitive advantage
* Conduct marketing research when needed, share finding presentations with the
management, and provide recommendations to increase revenue
* Aid in the development of brand strategies and manage tactical execution
* Manage re-branding / re-positioning efforts when needed and enforces brand
standards
* Keep key hotel departments/partners abreast of special events, promotions,
menu changes, etc. at assigned venue(s)
* To manage and be onsite for all marketing initiatives including but not
limited to; marketing and sponsorship activations, on property signage and
communication, press initiatives, capturing social media content on brand
channels, establish relationships with staff, and represent marketing in
event pre-shifts
* Manage the marketing design process via project management programs in
conjunction with the design department
* Mange invoices and declining budgets to ensure departments stays within
approved budgets
* Work in conjunction with sponsorship team to leverage and maximize the
Company’s sponsorship capabilities
* Work in conjunction with media partners to leverage and maximize event
activation opportunities and value adds
* Serve as day-to-day lead for retained PR agencies for assigned venue(s),
including agency onboarding, weekly status calls, approving pitch angles and
media lists, and holding agencies accountable to agreed KPIs, timelines and
budgets
* Partner with PR agencies to develop and execute press strategies around venue
openings, menu launches, seasonal programming, talent and special events, and
secure earned media across local, regional and national outlets
* Manage press requests, media visits, influencer and tastemaker dinners, and
on-site press activations in coordination with venue leadership, and route
all messaging and spokesperson approvals through the SVP Marketing
* Track, report and analyze earned media results monthly, including placements,
reach, share of voice and sentiment, and translate press coverage into owned
and paid content across social, Web and email
* Lead media relations for assigned fine dining and cocktail concepts in
partnership with PR agencies, including proactive pitching to food, beverage,
travel and lifestyle press, critics and guidebooks
* Own the awards and accolades calendar for assigned venue(s), including
Michelin, James Beard, New York Times and local critic reviews, World’s 50
Best Bars, Tales of the Cocktail Spirited Awards and similar programs, and
coordinate submissions, critic visits and follow-up
* Build and promote the public profiles of chefs, beverage directors and bar
talent through press features, guest appearances, industry events,
collaborations and social content
* Plan and execute menu launches, seasonal cocktail programs, chef and
bartender collaborations, guest shifts and tasting events with integrated PR,
social and email support
* Develop crisis and issues communications protocols with PR agencies and venue
leadership, and act as first point of contact for review, media and
reputation issues for assigned venue(s)
* Create and maintain a work environment that promotes teamwork, performance,
feedback, recognition, mutual respect, and employee satisfaction
* Maintain relationships with current vendors
* Assist and/ or completes additional tasks as assigned
EDUCATION/WORKING KNOWLEDGE:
* Bachelor’s degree in Marketing, or similar discipline
* Proof of eligibility to work in the United States
* Maintain a professional, neat, and well-groomed appearance adhering to
Company standards
* Proficient in Windows Microsoft Office, POS systems, Oracle knowledge
preferred
* 21+ years of age
* Minimum of five to seven (5-7) years of marketing and/or public relations
experience in fine dining restaurants, chef-driven concepts or cocktail bars,
with a proven track record of financial and creative marketing programming
success
* Prior PR agency experience, or in-house PR experience at a hospitality or
restaurant group, strongly preferred
* Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google
and all social media platforms including but not limited to Facebook,
Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
* Facebook Blueprint certification and various Google certifications a plus
* Strong working knowledge with budget creation and implementation
* Working Knowledge of social media, Public Relations, Graphic Arts,
Sponsorship and Sales departments
* Experience managing external PR agencies and working directly with editors,
journalists and media outlets, with a proven record of securing earned
coverage
* Established relationships with New York food, beverage and lifestyle media,
critics and editors
* Deep knowledge of the fine dining and cocktail landscape, including the
awards ecosystem, spirits and wine brands, and current culinary and beverage
trends
* Strong writing skills with experience drafting press releases, pitches,
talent bios and brand narratives
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are
representative of those a Team Member encounters while performing the essential
functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform essential job functions
* Must have strong problem-solving skills
* Excellent written and verbal communication skills required
* Ability to work under pressure and meet deadlines
* Must have good positive energy throughout the day
* Must be able to read the computer monitors and print legibly
* Must be able to sit and/or stand for extended periods of time
* Must be able to move quickly through work and set the pace in the office
* Must be able to push and lift up to 25 lbs.
* Small to Medium office environment
* Office, Restaurant, Bar, Lounge, and/or Nightclub working environment
* 5-25% Local Travel (United States)
* Work in an environment that is subject to varying levels of noise, crowds,
and smoke, the severity of which depends upon the guest volume
* May work extended hours irregular shifts, evening and/or weekend shifts, and
holiday work may be required
* Maintain a professional, neat, and well-groomed appearance adhering to
Company standards
* Must be effective as part of a team; ability to interact with internal and
external customers, managers, and co-workers in a professional, courteous
manner
* Ability to maintain a high level of confidentiality
* Ability to handle a fast-paced, busy, and somewhat stressful environment
ABOUT TAO GROUP HOSPITALITY
Tao Group Hospitality delivers distinctive culinary and premium entertainment
experiences through its portfolio of restaurants, nightclubs, lounges, and
daylife venues. The company operates branded locations across the globe,
featuring a collection of widely recognized hospitality brands including TAO,
OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight
Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more. Tao Group
Hospitality is part of Mohari Hospitality, an investment firm focused on the
luxury lifestyle and hospitality sectors. With over 25 years of industry
experience, Tao Group Hospitality consistently sets the bar for guest
experiences by delivering unforgettable entertainment with innovation and
creativity at the core. The company strives to exceed expectations and
continually reinvent the future of hospitality through its owned operations as
well as joint venture and managed properties.
such as:
* Medical, Dental, and Vision Coverage
* 401(k) Retirement Program with Employer Match
* Life and Disability Insurance Plans
* Ancillary Insurance Plans
* Employee Assistance Program
* Fertility & Family Forming Support and Resources
* Pet Insurance
* TAO Marketplace
* Employee Discounts
* Time off and much more!
The role of Senior Marketing Manager is responsible for executing the annual
marketing plans, strategies, and programs for the company’s New York fine dining
and cocktail portfolio, including flagship restaurants and cocktail lounges.
This role leads with public relations and brand reputation: managing retained PR
agencies, cultivating relationships with food, beverage and lifestyle press,
building the public profiles of chefs, sommeliers and bar talent, and driving
awards, accolades and critical recognition for each concept. Day-to-day
responsibilities also include social media content strategy and paid social,
Website and third party listing management, e-newsletters, menu and seasonal
launch campaigns, spirits and wine brand partnerships, and the creative process
with the design team. The Senior Marketing Manager will develop new and
innovative marketing concepts, form partnerships with like-minded luxury and
culinary brands, and contribute creatively, strategically, and analytically to
the overall marketing planning and execution process, while managing all
marketing budgets and delivering measurable ROI and venue revenue growth.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
* Fully manages all social media strategies, planning and tactics including
original content creation, content calendar development, copywriting, and
managing all paid social ad placement for several assigned venues
* Ensure all Websites for assigned venue(s) are continually maintained with
up-to-date information and relevant content
* Ensure third party sites such as OpenTable, Yelp, TripAdvisor, Google My
Business are maintained
* Develop monthly e-newsletter content for assigned venue(s)
* Develop original content for social media, Websites, 3rd party Websites, and
in-venue activations
* Assist with the creation and full implementation/execution of marketing
campaigns
* Hold/attend weekly and monthly meetings with venue-level management and
marketing teams to discuss current marketing plans, activations, and upcoming
events
* Facilitate photography and videography shoots with or without a professional
photographer/videographer to generate original content for all forms of
marketing
* Collaborate with hotel, landlord, and neighborhood partners where applicable
on co-marketing, packages and cross-promotion that benefit assigned venue(s)
and leverage partner channels
* Assist in the development and execution of annual business and strategic
marketing plans to increase traffic and revenue at assigned venue(s)
* Create monthly KPI reports for all social and digital activities for assigned
venue(s) and provide recommendations on how to better the marketing programs
based on analytical results found within the reports
* Develop and manage spirits, wine, and luxury lifestyle brand partnerships
that drive revenue, elevate the guest experience and generate press-worthy
programming
* Closely monitor competitors’ programming and venue activities
* Stay abreast of marketing trends and develop strategies to maintain a
competitive advantage
* Conduct marketing research when needed, share finding presentations with the
management, and provide recommendations to increase revenue
* Aid in the development of brand strategies and manage tactical execution
* Manage re-branding / re-positioning efforts when needed and enforces brand
standards
* Keep key hotel departments/partners abreast of special events, promotions,
menu changes, etc. at assigned venue(s)
* To manage and be onsite for all marketing initiatives including but not
limited to; marketing and sponsorship activations, on property signage and
communication, press initiatives, capturing social media content on brand
channels, establish relationships with staff, and represent marketing in
event pre-shifts
* Manage the marketing design process via project management programs in
conjunction with the design department
* Mange invoices and declining budgets to ensure departments stays within
approved budgets
* Work in conjunction with sponsorship team to leverage and maximize the
Company’s sponsorship capabilities
* Work in conjunction with media partners to leverage and maximize event
activation opportunities and value adds
* Serve as day-to-day lead for retained PR agencies for assigned venue(s),
including agency onboarding, weekly status calls, approving pitch angles and
media lists, and holding agencies accountable to agreed KPIs, timelines and
budgets
* Partner with PR agencies to develop and execute press strategies around venue
openings, menu launches, seasonal programming, talent and special events, and
secure earned media across local, regional and national outlets
* Manage press requests, media visits, influencer and tastemaker dinners, and
on-site press activations in coordination with venue leadership, and route
all messaging and spokesperson approvals through the SVP Marketing
* Track, report and analyze earned media results monthly, including placements,
reach, share of voice and sentiment, and translate press coverage into owned
and paid content across social, Web and email
* Lead media relations for assigned fine dining and cocktail concepts in
partnership with PR agencies, including proactive pitching to food, beverage,
travel and lifestyle press, critics and guidebooks
* Own the awards and accolades calendar for assigned venue(s), including
Michelin, James Beard, New York Times and local critic reviews, World’s 50
Best Bars, Tales of the Cocktail Spirited Awards and similar programs, and
coordinate submissions, critic visits and follow-up
* Build and promote the public profiles of chefs, beverage directors and bar
talent through press features, guest appearances, industry events,
collaborations and social content
* Plan and execute menu launches, seasonal cocktail programs, chef and
bartender collaborations, guest shifts and tasting events with integrated PR,
social and email support
* Develop crisis and issues communications protocols with PR agencies and venue
leadership, and act as first point of contact for review, media and
reputation issues for assigned venue(s)
* Create and maintain a work environment that promotes teamwork, performance,
feedback, recognition, mutual respect, and employee satisfaction
* Maintain relationships with current vendors
* Assist and/ or completes additional tasks as assigned
EDUCATION/WORKING KNOWLEDGE:
* Bachelor’s degree in Marketing, or similar discipline
* Proof of eligibility to work in the United States
* Maintain a professional, neat, and well-groomed appearance adhering to
Company standards
* Proficient in Windows Microsoft Office, POS systems, Oracle knowledge
preferred
* 21+ years of age
* Minimum of five to seven (5-7) years of marketing and/or public relations
experience in fine dining restaurants, chef-driven concepts or cocktail bars,
with a proven track record of financial and creative marketing programming
success
* Prior PR agency experience, or in-house PR experience at a hospitality or
restaurant group, strongly preferred
* Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google
and all social media platforms including but not limited to Facebook,
Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
* Facebook Blueprint certification and various Google certifications a plus
* Strong working knowledge with budget creation and implementation
* Working Knowledge of social media, Public Relations, Graphic Arts,
Sponsorship and Sales departments
* Experience managing external PR agencies and working directly with editors,
journalists and media outlets, with a proven record of securing earned
coverage
* Established relationships with New York food, beverage and lifestyle media,
critics and editors
* Deep knowledge of the fine dining and cocktail landscape, including the
awards ecosystem, spirits and wine brands, and current culinary and beverage
trends
* Strong writing skills with experience drafting press releases, pitches,
talent bios and brand narratives
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are
representative of those a Team Member encounters while performing the essential
functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform essential job functions
* Must have strong problem-solving skills
* Excellent written and verbal communication skills required
* Ability to work under pressure and meet deadlines
* Must have good positive energy throughout the day
* Must be able to read the computer monitors and print legibly
* Must be able to sit and/or stand for extended periods of time
* Must be able to move quickly through work and set the pace in the office
* Must be able to push and lift up to 25 lbs.
* Small to Medium office environment
* Office, Restaurant, Bar, Lounge, and/or Nightclub working environment
* 5-25% Local Travel (United States)
* Work in an environment that is subject to varying levels of noise, crowds,
and smoke, the severity of which depends upon the guest volume
* May work extended hours irregular shifts, evening and/or weekend shifts, and
holiday work may be required
* Maintain a professional, neat, and well-groomed appearance adhering to
Company standards
* Must be effective as part of a team; ability to interact with internal and
external customers, managers, and co-workers in a professional, courteous
manner
* Ability to maintain a high level of confidentiality
* Ability to handle a fast-paced, busy, and somewhat stressful environment
ABOUT TAO GROUP HOSPITALITY
Tao Group Hospitality delivers distinctive culinary and premium entertainment
experiences through its portfolio of restaurants, nightclubs, lounges, and
daylife venues. The company operates branded locations across the globe,
featuring a collection of widely recognized hospitality brands including TAO,
OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight
Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more. Tao Group
Hospitality is part of Mohari Hospitality, an investment firm focused on the
luxury lifestyle and hospitality sectors. With over 25 years of industry
experience, Tao Group Hospitality consistently sets the bar for guest
experiences by delivering unforgettable entertainment with innovation and
creativity at the core. The company strives to exceed expectations and
continually reinvent the future of hospitality through its owned operations as
well as joint venture and managed properties.