Senior Manager, Global Social Marketing - Fenty Beauty, Fenty Skin & Fenty Hair
Kendo Brands, Inc.
20 hours ago
Full-time
On-site
POSITION: Senior Manager, Global Social Marketing – Fenty Beauty, Fenty Skin &
Fenty Hair
REPORTS TO: Director, Global Communications & Engagement
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and
wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest
luxury group. A play on the words “can do”, Kendo has become the hub of
creativity and next generation beauty product development for global Sephora
channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable
of brands will always be creative, inspiring and innovative. A dynamic engine of
speed, expertise and market-savvy, the Kendo team continues to redefine the
beauty industry through great product, great storytelling, great retail and
direct-to-consumer partnerships. This shows up in everything we do and in what
we stand for:
* “Can Do” Spirit: We work together to make our wildest dreams a reality: As
entrepreneurs, we embrace optimism and find creative ways to reach our goals
* Advocacy, Diversity, and Inclusion: We recognize and celebrate the full
spectrum of personal identities. We create safe spaces so everyone’s voice is
heard. We listen with humility and act with courage.
* Storytelling: We tell authentic stories like no, one else. It’s our key to
inspire trust and build relationships, rallying, our people, partners, and
consumers around our brands.
* Resilience: We embrace challenges as opportunities. Change is ever- constant,
and agility is our strength.
* Product Excellence: We put the consumers first: We constantly raise the bar
to create products of the highest quality that everyone just has to have.
The salary range for this position is $127,100 - $154,400 per year. Offered
salary is dependent upon experience and San Francisco location. This is a hybrid
role based in our downtown San Francisco office – Tues through Thursday
in-office, with Monday and Friday remote.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive
benefits package including: medical, dental and vision insurance, flex paid time
off program, parental leave, employee discount/perks, a retirement plan with
employer contributions, Summer Fridays, opportunity to work from anywhere for
two weeks during the calendar year and December wellness/shutdown week for
applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty
Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
The Senior Manager, Global Social Marketing helps translate Fenty Beauty, Fenty
Skin, and Fenty Hair’s global social strategy into a connected, culturally
relevant brand presence across Instagram, YouTube, Meta/Facebook, X (Twitter),
and Threads. This role leads editorial planning, social-first storytelling,
community engagement, and campaign execution while guiding regional teams to
deliver a consistent brand world with locally relevant expression.
The ideal candidate combines strategic judgment, strong creative instincts, and
operational excellence. They know how to build ownable content franchises, turn
community insight into compelling stories, and prioritize work against global
brand objectives, not simply publish more content.
RESPONSIBILITIES
GLOBAL SOCIAL STRATEGY & REGIONAL GUIDANCE
* Translate the global social strategy into an integrated, one-brand social
universe across Beauty, Skin, and Hair, with clear channel roles, shared
storytelling priorities, and cohesive brand expression.
* Lead global planning across Instagram, YouTube, Facebook, X, and Threads,
balancing product launches, evergreen priorities, cultural moments,
community-led programming, and reactive opportunities.
* Guide regional social teams with strategic direction, editorial frameworks,
creative feedback, platform best practices, and adaptable toolkits that
preserve local cultural relevance.
* Own a connected global editorial planning approach across regions, including
key launches, cultural moments, influencer and press beats, approvals, and
opportunities to amplify strong local work.
* Apply clear content prioritization criteria: alignment to brand strategy,
annual themes, priority products, audience value, cultural relevance, and
channel fit; recognize when a request does not require a social post.
SOCIAL-FIRST STORYTELLING & CREATIVE LEADERSHIP
* Develop ownable social IP and repeatable content franchises that give
audiences a reason to return, from beauty education and product storytelling
to culture, conversation, and community rituals.
* Lead social-first briefs, creative brainstorms, scripts, copy direction, and
agile production planning for our channels
* Shape native Instagram formats, including Reels, Stories, carousels, and
community-first content, alongside timely, conversational storytelling for
YouTube, Facebook, X, and Threads.
* Identify opportunities to activate creator voices, customer stories,
behind-the-scenes access, and real-time cultural moments with a distinctive
Fenty Beauty point of view.
* Ensure content is engaging, platform-appropriate, inclusive, rights-cleared,
and consistent with Fenty Brand’s brand voice.
CHANNEL OPERATIONS & COMMUNITY
* Own day-to-day channel operations, publishing standards, quality control, and
editorial calendar execution for assigned global channels, supporting a
coordinated cross-category presence.
* Build stronger two-way community engagement through proactive conversations,
feedback loops, recurring formats, and social listening that inform both
creative and brand decisions.
* Coordinate asset usage, talent/creator approvals, music licensing, and
content rights with relevant partners and Legal before publication.
* Partner with our regional teams on cross-platform initiatives when global
alignment is needed, without making those channels the primary focus of this
role.
ANALYTICS, OPTIMIZATION & LEADERSHIP
* Report on weekly, monthly, and campaign KPIs, including reach/views,
engagement, audience growth, sentiment, and content performance; translate
findings into clear recommendations.
* Use performance data, audience behavior, social search insights, and
competitive intelligence to refine channel roles, test emerging formats, and
identify opportunities for meaningful growth.
* Manage projects and production timelines, prioritize across multiple
launches, and guide junior team members and external creative partners as
applicable.
* Collaborate with cross functional stakeholders to ensure timely, consistent
execution.
REQUIREMENTS
* 7+ years of social media marketing or content experience, ideally in beauty,
fashion, lifestyle, or another culturally driven consumer brand; global or
multi-market experience strongly preferred.
* Proven track record developing and executing effective social strategies,
editorial programs, and social-first campaigns, with examples of impact and
clear individual ownership.
* Deep expertise in Instagram, YouTube, Meta/Facebook, with strong working
knowledge of X (Twitter), Threads, and the broader social landscape.
* Strong understanding of content development workflows, creative briefing,
production, editing, publishing, and analytics tools (e.g., Dash Hudson);
ability to direct and evaluate creative work.
* Strong creative instincts for beauty, product education, editorial
storytelling, trends, and community-led formats.
* Experience guiding cross-functional and regional stakeholders, influencing
without direct authority, and translating global brand direction into locally
relevant execution.
* Excellent copywriting, presentation, organization, and analytical skills;
comfort operating in a fast-paced environment with shifting priorities.
* Understanding of content rights, creator permissions, music licensing
considerations, and brand-safe publishing workflows.
* Collaborative, proactive, curious, resourceful, and comfortable balancing
strategic leadership with day-to-day execution.
ADDITIONAL PLUS: HANDS-ON CONTENT CREATION
Hands-on ability to concept, film, edit, and publish compelling social-native
content—using mobile tools such as CapCut, Canva, or Adobe—is a plus, not a
requirement. Candidates may share examples of personally created content
alongside strategy, campaign, and performance work.
Fenty Hair
REPORTS TO: Director, Global Communications & Engagement
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and
wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest
luxury group. A play on the words “can do”, Kendo has become the hub of
creativity and next generation beauty product development for global Sephora
channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable
of brands will always be creative, inspiring and innovative. A dynamic engine of
speed, expertise and market-savvy, the Kendo team continues to redefine the
beauty industry through great product, great storytelling, great retail and
direct-to-consumer partnerships. This shows up in everything we do and in what
we stand for:
* “Can Do” Spirit: We work together to make our wildest dreams a reality: As
entrepreneurs, we embrace optimism and find creative ways to reach our goals
* Advocacy, Diversity, and Inclusion: We recognize and celebrate the full
spectrum of personal identities. We create safe spaces so everyone’s voice is
heard. We listen with humility and act with courage.
* Storytelling: We tell authentic stories like no, one else. It’s our key to
inspire trust and build relationships, rallying, our people, partners, and
consumers around our brands.
* Resilience: We embrace challenges as opportunities. Change is ever- constant,
and agility is our strength.
* Product Excellence: We put the consumers first: We constantly raise the bar
to create products of the highest quality that everyone just has to have.
The salary range for this position is $127,100 - $154,400 per year. Offered
salary is dependent upon experience and San Francisco location. This is a hybrid
role based in our downtown San Francisco office – Tues through Thursday
in-office, with Monday and Friday remote.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive
benefits package including: medical, dental and vision insurance, flex paid time
off program, parental leave, employee discount/perks, a retirement plan with
employer contributions, Summer Fridays, opportunity to work from anywhere for
two weeks during the calendar year and December wellness/shutdown week for
applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty
Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
The Senior Manager, Global Social Marketing helps translate Fenty Beauty, Fenty
Skin, and Fenty Hair’s global social strategy into a connected, culturally
relevant brand presence across Instagram, YouTube, Meta/Facebook, X (Twitter),
and Threads. This role leads editorial planning, social-first storytelling,
community engagement, and campaign execution while guiding regional teams to
deliver a consistent brand world with locally relevant expression.
The ideal candidate combines strategic judgment, strong creative instincts, and
operational excellence. They know how to build ownable content franchises, turn
community insight into compelling stories, and prioritize work against global
brand objectives, not simply publish more content.
RESPONSIBILITIES
GLOBAL SOCIAL STRATEGY & REGIONAL GUIDANCE
* Translate the global social strategy into an integrated, one-brand social
universe across Beauty, Skin, and Hair, with clear channel roles, shared
storytelling priorities, and cohesive brand expression.
* Lead global planning across Instagram, YouTube, Facebook, X, and Threads,
balancing product launches, evergreen priorities, cultural moments,
community-led programming, and reactive opportunities.
* Guide regional social teams with strategic direction, editorial frameworks,
creative feedback, platform best practices, and adaptable toolkits that
preserve local cultural relevance.
* Own a connected global editorial planning approach across regions, including
key launches, cultural moments, influencer and press beats, approvals, and
opportunities to amplify strong local work.
* Apply clear content prioritization criteria: alignment to brand strategy,
annual themes, priority products, audience value, cultural relevance, and
channel fit; recognize when a request does not require a social post.
SOCIAL-FIRST STORYTELLING & CREATIVE LEADERSHIP
* Develop ownable social IP and repeatable content franchises that give
audiences a reason to return, from beauty education and product storytelling
to culture, conversation, and community rituals.
* Lead social-first briefs, creative brainstorms, scripts, copy direction, and
agile production planning for our channels
* Shape native Instagram formats, including Reels, Stories, carousels, and
community-first content, alongside timely, conversational storytelling for
YouTube, Facebook, X, and Threads.
* Identify opportunities to activate creator voices, customer stories,
behind-the-scenes access, and real-time cultural moments with a distinctive
Fenty Beauty point of view.
* Ensure content is engaging, platform-appropriate, inclusive, rights-cleared,
and consistent with Fenty Brand’s brand voice.
CHANNEL OPERATIONS & COMMUNITY
* Own day-to-day channel operations, publishing standards, quality control, and
editorial calendar execution for assigned global channels, supporting a
coordinated cross-category presence.
* Build stronger two-way community engagement through proactive conversations,
feedback loops, recurring formats, and social listening that inform both
creative and brand decisions.
* Coordinate asset usage, talent/creator approvals, music licensing, and
content rights with relevant partners and Legal before publication.
* Partner with our regional teams on cross-platform initiatives when global
alignment is needed, without making those channels the primary focus of this
role.
ANALYTICS, OPTIMIZATION & LEADERSHIP
* Report on weekly, monthly, and campaign KPIs, including reach/views,
engagement, audience growth, sentiment, and content performance; translate
findings into clear recommendations.
* Use performance data, audience behavior, social search insights, and
competitive intelligence to refine channel roles, test emerging formats, and
identify opportunities for meaningful growth.
* Manage projects and production timelines, prioritize across multiple
launches, and guide junior team members and external creative partners as
applicable.
* Collaborate with cross functional stakeholders to ensure timely, consistent
execution.
REQUIREMENTS
* 7+ years of social media marketing or content experience, ideally in beauty,
fashion, lifestyle, or another culturally driven consumer brand; global or
multi-market experience strongly preferred.
* Proven track record developing and executing effective social strategies,
editorial programs, and social-first campaigns, with examples of impact and
clear individual ownership.
* Deep expertise in Instagram, YouTube, Meta/Facebook, with strong working
knowledge of X (Twitter), Threads, and the broader social landscape.
* Strong understanding of content development workflows, creative briefing,
production, editing, publishing, and analytics tools (e.g., Dash Hudson);
ability to direct and evaluate creative work.
* Strong creative instincts for beauty, product education, editorial
storytelling, trends, and community-led formats.
* Experience guiding cross-functional and regional stakeholders, influencing
without direct authority, and translating global brand direction into locally
relevant execution.
* Excellent copywriting, presentation, organization, and analytical skills;
comfort operating in a fast-paced environment with shifting priorities.
* Understanding of content rights, creator permissions, music licensing
considerations, and brand-safe publishing workflows.
* Collaborative, proactive, curious, resourceful, and comfortable balancing
strategic leadership with day-to-day execution.
ADDITIONAL PLUS: HANDS-ON CONTENT CREATION
Hands-on ability to concept, film, edit, and publish compelling social-native
content—using mobile tools such as CapCut, Canva, or Adobe—is a plus, not a
requirement. Candidates may share examples of personally created content
alongside strategy, campaign, and performance work.