Retail Marketing Manager
David Protein
10 hours ago
Full-time
On-site
Company:
David creates tools to increase muscle and decrease fat. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role:
The Retail Marketing Manager will own David’s retail media strategy and investment while serving as the primary marketing partner to our Retail team, helping shape how David shows up across our retail partners and driving growth through retailer-specific marketing programs and activations.
This role sits within the Marketing team and works closely with Retail, Growth, Creative, and external agency partners. You will support David’s presence across mass, grocery, club, specialty, convenience, and delivery channels, working with partners including Walmart, Target, Kroger, Costco, and other leading national and regional retailers.
This is a role for someone who can translate David’s brand and product strategy into retailer-specific plans, support new launches and key customer moments, manage retail media investment, and continuously improve how David shows up across each retail partner.
Responsibilities:
Retail Marketing Strategy & Sales Support
Partner closely with our Retail team to develop annual and quarterly marketing plans for David’s key retail partners
Translate national brand campaigns, product launches, and company priorities into retailer-specific programs that support sell-in and sell-through
Support Retail with the marketing plans, materials, and programs needed for retailer meetings, launches, promotions, and key customer moments
Help identify opportunities to strengthen how David shows up across in-store, retailer.com, delivery platforms, retail media, and other shopper touchpoints
Build account-specific plans that reflect retailer priorities while maintaining a consistent and distinctive David brand
Retail Media & Performance
Own retail media strategy and investment across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retailer media networks
Manage campaign budgets, pacing, targeting, and performance in partnership with agencies and internal teams
Establish clear objectives and measurement frameworks across ROAS, incrementality, new-to-brand acquisition, and retail sales impact
Analyze performance across retailers, products, campaigns, and tactics to determine where David should increase, reduce, or reallocate investment
Continuously test new platforms, placements, audiences, and tactics to identify scalable sources of growth
Retail Launches & Activation
Support the Retail team on new retailer launches, new product launches, seasonal programs, and major promotional moments
Develop marketing support for key retail initiatives across retail media, retailer.com, in-store activation, sampling, promotions, and David-owned channels
Coordinate across teams to ensure retail marketing deliverables are executed accurately and on time
Identify and evaluate opportunities for retailer-funded marketing, co-marketing programs, events, sampling, and other customer-specific activations
Agency, Budget & Cross-Functional Management
Own retail marketing budgets and forecasts, ensuring spending is aligned with business priorities and expected returns
Build clear reporting and operating rhythms that give Marketing and Retail visibility into upcoming activity, spend, performance, and key decisions
Manage David’s retail marketing agencies and external partners, setting priorities, reviewing work, and holding partners accountable for performance
4+ years of experience in marketing, retail, e-commerce, or a related role, ideally within CPG, food & beverage, or another high-growth consumer business.
Nice to have: Hands-on familiarity with retail media networks such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, or similar platforms, or general experience working with major retailers
Strong analytical skills and comfort evaluating marketing performance, budgets, media efficiency, and retail sales data
Ability to move between strategy and execution, from building an annual retailer plan to reviewing campaign performance or solving an execution issue
Strong project management skills, with the ability to coordinate complex launches and campaigns across multiple internal and external stakeholders
Strong communication and relationship-building skills, including the ability to work effectively with Sales, Creative, Finance, agencies, and retailer partners
High sense of ownership and attention to detail, with a willingness to get into the weeds and solve problems directly
This is a full-time role.
Salary $130,000 - $160,000, inclusive of cash bonus based on attainment of company targets
Company equity opportunity
100% covered Health, Vision, Dental Insurance
401(k) with 4% match
Additional perks, such as covered gym expenses
Substantial and required PTO
We work in the office 5 days per week in New York City - when culture lines up, it is fun to be in the office together.
David creates tools to increase muscle and decrease fat. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role:
The Retail Marketing Manager will own David’s retail media strategy and investment while serving as the primary marketing partner to our Retail team, helping shape how David shows up across our retail partners and driving growth through retailer-specific marketing programs and activations.
This role sits within the Marketing team and works closely with Retail, Growth, Creative, and external agency partners. You will support David’s presence across mass, grocery, club, specialty, convenience, and delivery channels, working with partners including Walmart, Target, Kroger, Costco, and other leading national and regional retailers.
This is a role for someone who can translate David’s brand and product strategy into retailer-specific plans, support new launches and key customer moments, manage retail media investment, and continuously improve how David shows up across each retail partner.
Responsibilities:
Retail Marketing Strategy & Sales Support
Partner closely with our Retail team to develop annual and quarterly marketing plans for David’s key retail partners
Translate national brand campaigns, product launches, and company priorities into retailer-specific programs that support sell-in and sell-through
Support Retail with the marketing plans, materials, and programs needed for retailer meetings, launches, promotions, and key customer moments
Help identify opportunities to strengthen how David shows up across in-store, retailer.com, delivery platforms, retail media, and other shopper touchpoints
Build account-specific plans that reflect retailer priorities while maintaining a consistent and distinctive David brand
Retail Media & Performance
Own retail media strategy and investment across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retailer media networks
Manage campaign budgets, pacing, targeting, and performance in partnership with agencies and internal teams
Establish clear objectives and measurement frameworks across ROAS, incrementality, new-to-brand acquisition, and retail sales impact
Analyze performance across retailers, products, campaigns, and tactics to determine where David should increase, reduce, or reallocate investment
Continuously test new platforms, placements, audiences, and tactics to identify scalable sources of growth
Retail Launches & Activation
Support the Retail team on new retailer launches, new product launches, seasonal programs, and major promotional moments
Develop marketing support for key retail initiatives across retail media, retailer.com, in-store activation, sampling, promotions, and David-owned channels
Coordinate across teams to ensure retail marketing deliverables are executed accurately and on time
Identify and evaluate opportunities for retailer-funded marketing, co-marketing programs, events, sampling, and other customer-specific activations
Agency, Budget & Cross-Functional Management
Own retail marketing budgets and forecasts, ensuring spending is aligned with business priorities and expected returns
Build clear reporting and operating rhythms that give Marketing and Retail visibility into upcoming activity, spend, performance, and key decisions
Manage David’s retail marketing agencies and external partners, setting priorities, reviewing work, and holding partners accountable for performance
4+ years of experience in marketing, retail, e-commerce, or a related role, ideally within CPG, food & beverage, or another high-growth consumer business.
Nice to have: Hands-on familiarity with retail media networks such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, or similar platforms, or general experience working with major retailers
Strong analytical skills and comfort evaluating marketing performance, budgets, media efficiency, and retail sales data
Ability to move between strategy and execution, from building an annual retailer plan to reviewing campaign performance or solving an execution issue
Strong project management skills, with the ability to coordinate complex launches and campaigns across multiple internal and external stakeholders
Strong communication and relationship-building skills, including the ability to work effectively with Sales, Creative, Finance, agencies, and retailer partners
High sense of ownership and attention to detail, with a willingness to get into the weeds and solve problems directly
This is a full-time role.
Salary $130,000 - $160,000, inclusive of cash bonus based on attainment of company targets
Company equity opportunity
100% covered Health, Vision, Dental Insurance
401(k) with 4% match
Additional perks, such as covered gym expenses
Substantial and required PTO
We work in the office 5 days per week in New York City - when culture lines up, it is fun to be in the office together.