Programming & Marketing Lead

Role Overview
Adriana's is seeking a Programming & Marketing Lead that will be responsible for
overseeing the development, execution, and evaluation of the organization’s programs
while driving strategic marketing initiatives that elevate brand visibility and community
engagement.
This role will ensure that all programming aligns with the organization’s mission and that
marketing efforts effectively communicate impact, attract participants, strengthen
partnerships, and increase funding opportunities.
The ideal candidate will be both strategic and creative, equally comfortable designing
impactful programs and leading high-level marketing campaigns.
Key Responsibilities
Program Development & Oversight
Design, implement, and evaluate mission-aligned programs and initiatives
Establish measurable goals, outcomes, and performance indicators
Oversee program budgets, timelines, and staffing
Ensure program quality, consistency, and community relevance
Prepare impact reports and data summaries for leadership and funders
Identify opportunities to expand or scale programming
Marketing Strategy & Brand Leadership
Develop and execute an integrated marketing strategy aligned with organizational
growth goals
Oversee brand messaging, storytelling, and visual identity
Lead digital marketing efforts (social media, email campaigns, website content)
Direct content strategy highlighting program impact, testimonials, and success
stories
Manage promotional campaigns for events, initiatives, and partnerships
Ensure brand consistency across all platforms and materials
Event & Campaign Integration
Align program launches with marketing rollouts
Oversee promotional strategy for community events and activations
Collaborate with partnerships and sponsorship teams to maximize visibility
Lead content capture strategy during key initiatives
Leadership & Cross-Functional Collaboration
Supervise program managers and marketing staff
Collaborate with development team to support grant proposals and donor
communications
Present program updates and marketing performance reports to Executive Director
and Board
Build strategic partnerships that enhance programming and brand reach
Qualifications
Bachelor’s degree in marketing, Communications, Public Administration, Education,
or related field (Master’s preferred)
4+ years of leadership experience in programming, marketing, or nonprofit
management
Strong experience in campaign strategy and brand development
Proven ability to manage budgets and oversee multiple initiatives
Experience analyzing data and measuring program impact
Bilingual in both English and Spanish
Preferred Skills
Experience in education, mentorship, or community-based programs
Strong digital marketing and social media expertise
Background in event activations and partnership marketing
Grant reporting or development collaboration experience
Key Competencies
Strategic leadership
Creative direction
Data-driven decision-making
Project management excellence
Brand storytelling
Strong executive presence
Community-centered mindset
Pay: starting $70,304
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance