Marketing Specialist
Farmers National Bank
4 days ago
Full-time
On-site
Main Office, Danville, KY, US
The Marketing Coordinator supports the bank’s marketing and customer experience initiatives by coordinating campaigns, assisting with digital marketing efforts, client communication, social media, and supporting community engagement and sponsorship strategies.
This position works closely with internal departments such as retail banking, lending, and Senior Management to promote banking products and services and community outreach while ensuring brand consistency and financial industry standards.
The Marketing Coordinator plays a key role in executing marketing objectives that drive growth and customer loyalty for the organization.
Essential Functions:
1. Develop social media campaigns and digital content creation.
2. Creative development and execution of strategic marketing campaigns.
3. Coordinate marketing projects and timelines with internal teams and external vendors.
4. Track campaign performance and assist with reporting on marketing results.
5. Manages creative development and publishing of Annual Report for Boyle Bancorp, Inc.
6. Design/produce marketing materials and signage as needed, and work with vendors on production of projects.
7. Assist with community sponsorship/donation strategy and fulfillment of any sponsor marketing/promotion benefits. Periodically meet with non-profit/community organizers.
8. Maintain compliance approval records of ads, signage, and other marketing support materials. Will serve as a direct contact when marketing department audits are requested by internal auditors and bank examiners.
9. Participates in the planning, delivery, and management of content oversight of the bank’s website and other client digital communication tools.
10. Manages oversite of required marketing compliance signage for all bank’s branches/offices.
11. Performs Job Duties in Accordance with all appropriate laws and regulations to include BSA. Works with Compliance Officer for approvals.
Other Responsibilities:
• Assist in oversight and monitoring of bank websites and social media channels (Farmers National Bank & WealthSouth) for necessary content/design updates as well as responding to any customer or community feedback on social media channels.
• Monitors competitor products, sales, marketing activities and community sponsorships.
• Management of marketing policies and reporting including but not limited to Advertising Policy, Do NOT Call Policy, and Social Media Policy.
• Market and Industry Research, as needed.
• Assist with the development and management of marketing budget.
• Performs other duties as assigned.
Physical Demands:
While performing the responsibilities of the job, the team member is required to speak English and hear. The individual is often required to sit (80% of the day) and use their hands and fingers to handle daily tasks. Occasionally it is required for this individual to bend, kneel or crouch (10% of day) and walking/standing (10% of day). This individual may have to climb or balance to store or transport marketing materials and supplies. The team member may be required to lift up to 20 pounds to perform their job.
Education, Experience and Skills Required:
1. Bachelor’s degree in Marketing, Communications, Journalism, Business Administration or related field.
2. 3-5 years marketing or communications experience preferred.
3. Strong interpersonal and communication skills. Energetic, positive and friendly attitude. Passion for assisting clients.
4. Dependable and team-focused.
5. Ability to use office equipment including (but not limited to) computer equipment, email, social media and other digital marketing platforms.
6. Design, videography and photography skills (Canva, Adobe or AI-generated visual content creation), preferred but not required.
7. Basic knowledge of marketing analytics and reporting.
8. Proficiency in Microsoft Office 365.
Monday-Friday 8:00am-4:30pm. Additional Hours as needed.
This position works closely with internal departments such as retail banking, lending, and Senior Management to promote banking products and services and community outreach while ensuring brand consistency and financial industry standards.
The Marketing Coordinator plays a key role in executing marketing objectives that drive growth and customer loyalty for the organization.
Essential Functions:
1. Develop social media campaigns and digital content creation.
2. Creative development and execution of strategic marketing campaigns.
3. Coordinate marketing projects and timelines with internal teams and external vendors.
4. Track campaign performance and assist with reporting on marketing results.
5. Manages creative development and publishing of Annual Report for Boyle Bancorp, Inc.
6. Design/produce marketing materials and signage as needed, and work with vendors on production of projects.
7. Assist with community sponsorship/donation strategy and fulfillment of any sponsor marketing/promotion benefits. Periodically meet with non-profit/community organizers.
8. Maintain compliance approval records of ads, signage, and other marketing support materials. Will serve as a direct contact when marketing department audits are requested by internal auditors and bank examiners.
9. Participates in the planning, delivery, and management of content oversight of the bank’s website and other client digital communication tools.
10. Manages oversite of required marketing compliance signage for all bank’s branches/offices.
11. Performs Job Duties in Accordance with all appropriate laws and regulations to include BSA. Works with Compliance Officer for approvals.
Other Responsibilities:
• Assist in oversight and monitoring of bank websites and social media channels (Farmers National Bank & WealthSouth) for necessary content/design updates as well as responding to any customer or community feedback on social media channels.
• Monitors competitor products, sales, marketing activities and community sponsorships.
• Management of marketing policies and reporting including but not limited to Advertising Policy, Do NOT Call Policy, and Social Media Policy.
• Market and Industry Research, as needed.
• Assist with the development and management of marketing budget.
• Performs other duties as assigned.
Physical Demands:
While performing the responsibilities of the job, the team member is required to speak English and hear. The individual is often required to sit (80% of the day) and use their hands and fingers to handle daily tasks. Occasionally it is required for this individual to bend, kneel or crouch (10% of day) and walking/standing (10% of day). This individual may have to climb or balance to store or transport marketing materials and supplies. The team member may be required to lift up to 20 pounds to perform their job.
Education, Experience and Skills Required:
1. Bachelor’s degree in Marketing, Communications, Journalism, Business Administration or related field.
2. 3-5 years marketing or communications experience preferred.
3. Strong interpersonal and communication skills. Energetic, positive and friendly attitude. Passion for assisting clients.
4. Dependable and team-focused.
5. Ability to use office equipment including (but not limited to) computer equipment, email, social media and other digital marketing platforms.
6. Design, videography and photography skills (Canva, Adobe or AI-generated visual content creation), preferred but not required.
7. Basic knowledge of marketing analytics and reporting.
8. Proficiency in Microsoft Office 365.
Monday-Friday 8:00am-4:30pm. Additional Hours as needed.