Marketing Manager - InterContinental Los Angeles Downtown

About Us:
Do you see yourself as a Marketing Manager? What's your passion? At IHG we're
interested in YOU. We employ people who apply the same amount of care and
passion to their jobs as they do their hobbies - people who put our guests at
the heart of everything they do. And we're looking for more people like this to
join our friendly and professional team.

As the world’s largest family of luxury hotels, we all take great pride in being
genuine ambassadors of the InterContinental® brand. Shaped by decades of
international know-how and local insights, our passion for luxury travel spans
cultures and customs. Inspiring us to create warm and sophisticated experiences
for those seeking a richer perspective on the world.

Each of our hotels cultivates a distinctive style and ambience where we embrace
every opportunity to give our guests a personal and enriching experience. If
you’d like to embrace a wider world of experiences and opportunities, we’d like
to welcome you to the world’s most international luxury hotel brand.

The InterContinental Los Angeles Downtown is located in the Wilshire Grand
building, standing 73 stories tall in the core of Downtown’s historic,
entertainment, financial, arts, and sports districts. Ideally placed at the
heart of the revitalized, energy-charged urban center of the United States’
second-largest city, the hotel provides first-class hospitality that seamlessly
intertwines with the fabric of the burgeoning Downtown area.

Your Day to Day:
Serves as the discipline liaison for marketing and partners closely with other
topline disciplines (Sales, Revenue Management and Food and Beverage) to develop
overarching cross-cutting strategies. Responsible for creating a comprehensive
marketing strategy that aligns with the hotel(s) goals and positioning. Manages
all internal and external communication and owns digital presence, including by
not limited to property website, third party channels and social media while
maintaining brand integrity. Identifies incremental marketing opportunities
ranging from partnerships, third-party cites and CVBs. Expertly articulates
campaign performance regularly to General Manager(s), Sales and Revenue
Management leaders and Hotel Ownership.

Duties and Responsibilities:

Financial Returns:

* Develops and oversees implementation of marketing strategies designed to
drive topline revenue and achieve RevPar/share-of-wallet.
* Develop and implement innovative, hotel specific, public relations strategies
to support the Hotel’s objectives.

People:

* Develop and manage relationships with public relations agencies and other
outside companies in the development of programs to meet communications
objectives.
* Promote teamwork and quality service through daily communication and
coordination with other departments. Key departmental contacts include sales
and revenue, F&B and other departments, hotel Executive Committee, and
corporate and community affairs.
* Interact with outside contacts:
* Guests – to ensure their total satisfaction
* Clients, public relations agencies, vendors, trade and consumer media,
* Other contacts as needed (professional organizations, private clubs,
government and community leaders, etc,)

Guest Experience:

* Prepare and respond to guest and public issues in collaboration with General
Manager and Corporate Affairs.

 

Responsible Business:

* Research and write news releases for trade and consumer media. Design,
coordinate and distribute press kits.
* Develop media contacts, plan press conferences and other press activities.
Identify opportunities to strengthen the hotel’s positioning.
* Publicize the Hotel’s community and charitable organizations.
* Maintain clipping/photo files pertaining to the Hotel.
* Perform other duties and special projects as assigned.

* May serve as “manager on duty” as required.

 

 

Accountability:
This is the top public relations job in a large full service, luxury, resort, or
major flagship hotel and serves as the voice of the Hotel to consumer & trade
media.

Core Work Activities
Marketing Strategy:

* Actively participates in reoccurring Sales Strategy Meetings to articulate
the most up to date marketing strategy and implementation details.
* Leads and/or partners with Hotel Operations to conceptualize/execute
property-level Programming and Activation, based on brand guidelines.
* Leads the strategic pull-through of continent and brand promotions and
campaigns.
* Partners with Revenue Management to develop and execute promotional strategy
efforts.
* Develops and oversees/executes annual digital marketing plan, and overarching
partnership and marketing strategies to maximize hotel revenue production and
identify digital marketing opportunities on third party and local partner
sites.
* Monitors and provides recommendations for SEO and updates as needed in
collaboration with IHG Field Marketing or agency.
* Identifies digital marketing opportunities on third party and local partner
sites.

Content Management:

* Sets overarching messaging strategy for hotel/group of hotels aligned with
positioning.
* Manages photography distribution including search photos, pre-arrival photos,
and photo gallery management
* Creates landing pages and Discovery Pages to enhance content, as applicable.

Partnerships and Public Relations Management:

* Sets overarching partnership strategy for hotel/cluster of hotels.
* Manages PR agency, if applicable, or manage PR messaging.
* Manages execution of PR events, promotions.

Outlet and Ancillary:

* Identifies outlet marketing opportunities on third party and local partner
sites.
* Defines in-house F&B programming in partnership with F&B Director and manages
execution.

Social Media:

* Sets overarching social media strategy for hotel/group of hotels, outlining
goals and target segments.
* Develops and implements social strategy.
* Manages paid social media budget and strategy.
* Assists in reviewing social media content calendars and collect local area
and property events.

General:

* Leads, owns and directs asset development including hotel collateral,
photoshoots (sourcing, planning, on-site execution, post-editing and
distribution), etc.
* Effectively measures and clearly communicates success of campaigns and
digital performance using relevant reports tools.
* Demonstrates the ability to create and maintain strong relationships and
negotiation skills with key internal and external partners/stakeholders;
(e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
* Manages development, design of hotel collateral as needed.
* Completes other reasonable duties as requested by leadership.

 

What We Need From You:

* 2-year degree from an accredited university in Business Administration,
Marketing, Sales, or related major
* 3 years' experience in Marketing or a comparable professional area OR 4-year
bachelor's degree in Business Administration, Marketing, Sales, or related
major
* 1 year experience in Marketing or a comparable professional area
* Must speak fluent English. Other languages preferred.

 

What We Offer:
The salary range for this role is $77,000 - $88,000 annually. This range is only
applicable for jobs to be performed at the InterContinental Los Angeles
Downtown. This is the lowest to highest pay scale we in good faith believe we
would pay for this role at the time of this posting. We may ultimately pay more
or less than the posted range, and the range may be modified in the future. An
employee’s pay position within the pay range will be based on several factors
including, but limited to, relevant education, qualifications, certifications,
experience, skills, seniority, geographic location, performance, shift, travel
requirements, sales or revenue-based metrics, and business or organizational
needs.

In return we'll give you a competitive financial and benefits package which can
include healthcare and dental coverage, disability and life insurance, and a
matched 401(k) program. Hotel discounts worldwide are available as well as the
chance to work with a great team of people. Most importantly, we'll give you the
room to be yourself.

So what's your passion? Please click "Apply" and tell us how you could bring
your individual skills to IHG.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG
Hotels & Resorts provides equal employment opportunities to applicants and
employees without regard to an individual's, race, color, ethnicity, national
origin, religion, sex, veteran status or any other characteristic protected by
law. This employer follows the Los Angeles Fair Chance Ordinance and California
Fair Chance Act. All qualified applicants, including those with arrest or
conviction records, will be considered.


At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re
here to deliver True Hospitality for Good. Making our guests and colleagues feel
welcome, cared for, recognised and respected – wherever they are in the world.
Want to be part of the journey?
As the world’s first and most global luxury hotel brand, InterContinental Hotels
& Resorts has pioneered international travel since the 1940s, we are passionate
about sharing our renowned international know-how and cultural wisdom in truly
impressive surroundings. We all take great pride in being genuine ambassadors of
the InterContinental® brand and to be part of the brand you will have a thirst
for travel, passion for culture and appreciation for diversity. We create
inspiring experiences for those seeking a richer perspective on the world. If
you’d like to embrace a world of opportunities, we’d like to welcome you to the
world’s most international luxury hotel brand.