Marketing Manager, Digital Operations
Fanatics
3 days ago
Full-time
On-site
New York
Overview
Fanatics Betting & Gaming is seeking a driven and technically
sophisticated Marketing Manager, Digital Operations to lead, support, and
optimize the operational backbone of our digital marketing ecosystem across
Sportsbook and Casino.
This role will serve as a martech and integration lead, ensuring our tools,
platforms, and measurement systems are properly implemented and functioning
across live omnichannel campaigns. The ideal candidate combines a deep technical
fluency with hands-on marketing operations experience and understands the full
end-to-end lifecycle of native mobile app marketing – from link creation and
tracking architecture to attribution validation, platform integrations, and
cross-channel troubleshooting.
This individual will partner closely with Media, Analytics, Product, and
Operations teams to ensure seamless execution, clean data flows, and reliable
performance postback and measurement across platforms.
Responsibilities
● Lead the ongoing management and configuration of core marketing technology
platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions
(LiveRamp), analytics tools (Tableau, Sigma), and related systems.
● Own campaign tracking architecture including link creation, deep linking,
attribution parameters, and cross-tool validation across paid and owned
channels.
● Ensure end-to-end integrity of user journeys across platforms, from impression
through install, acquisition, and retention
● Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools,
and external data sources.
● Validate and sanity-check disparate data sets mid-campaign to ensure reporting
accuracy and performance confidence, configuring notification systems to flag
anomalies.
● Partner with media teams to operationalize campaign management across paid
social, app networks, search, programmatic display, OLV, CTV, digital audio, and
more.
● Explore, roadmap, implement and maintain platform-specific integrations
including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase,
Amazon Marketing Cloud, Platform SDKs, server-to-server integrations,
Segment/Liveramp destinations.
● Support incrementality testing, attribution modeling enhancements, and
MMM-related data inputs.
● Act as a technical consultant to marketing stakeholders, advising on
feasibility, implementation paths, measurement implications, and general problem
solving.
● Maintain documentation of tracking frameworks, integration maps, and
operational processes.
● Provide coverage across campaigns and channels as needed, stepping into
execution roles when required.
● Maintain cutting-edge expertise, continuously identifying opportunities to
improve data integrity, workflow efficiency, and marketing technology
scalability.
Qualifications
● 5 years of experience in a related role, examples include marketing
operations, digital media operations, martech, or mobile app marketing
● Bachelor qualification in marketing, information systems, or related field
● Deep expertise in mobile measurement and attribution systems, particularly
AppsFlyer as well as privacy-centric frameworks like SKAN
● Hands-on experience with CDPs such as Segment and identity platforms such as
LiveRamp
● Strong familiarity with marketing analytics environments including Tableau and
Firebase
● Advanced and recent understanding of platform buying and measurement
ecosystems across major digital media platforms
● Direct experience implementing and troubleshooting specialized platform
integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations)
● Strong operational knowledge of mobile app tracking, deep linking, event
schemas and data pipelines
● Proven ability to QA and reconcile discrepancies across disparate data
sources
● Strong analytical mindset with comfort working across large, complex
datasets
● Operationally flexible with the ability to “wear multiple hats” in a
fast-paced marketing organization
● Knowledge of betting and gaming marketing ecosystem strongly preferred
● Must be open to occasional travel to Fanatics Betting & Gaming offices in New
York City and Denver as well as other locations for conferences, events,
meetings, and team-building activities
The base salary range for this role is $84,000-$115,000 depending on job-related
knowledge, skills, and experience. This role is eligible for the Fanatics
Betting and Gaming annual bonus program and an equity award.
*Salary range is listed in USD; ranges will change based on country of
residence. In addition to the base, bonus, and equity, full-time employees are
eligible for Medical, Dental, Vision, 401K, paid time off and other benefits
like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and
more. We’ll also give you $700 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com
Fanatics is building a leading global digital sports platform. We ignite the
passions of global sports fans and maximize the presence and reach for our
hundreds of sports partners globally by offering products and services across
Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming,
allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform,
sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear
products, headwear, and hardgoods; collect physical and digital trading cards,
sports memorabilia, and other digital assets; and bet as the company builds its
Sportsbook and iGaming platform. Fanatics has an established database of over
100 million global sports fans; a global partner network with approximately 900
sports properties, including major national and international professional
sports leagues, players associations, teams, colleges, college conferences and
retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and
over 2,000 retail locations, including its Lids retail stores. Our more than
22,000 employees are committed to relentlessly enhancing the fan experience and
delighting sports fans globally.
Fanatics Betting & Gaming is seeking a driven and technically
sophisticated Marketing Manager, Digital Operations to lead, support, and
optimize the operational backbone of our digital marketing ecosystem across
Sportsbook and Casino.
This role will serve as a martech and integration lead, ensuring our tools,
platforms, and measurement systems are properly implemented and functioning
across live omnichannel campaigns. The ideal candidate combines a deep technical
fluency with hands-on marketing operations experience and understands the full
end-to-end lifecycle of native mobile app marketing – from link creation and
tracking architecture to attribution validation, platform integrations, and
cross-channel troubleshooting.
This individual will partner closely with Media, Analytics, Product, and
Operations teams to ensure seamless execution, clean data flows, and reliable
performance postback and measurement across platforms.
Responsibilities
● Lead the ongoing management and configuration of core marketing technology
platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions
(LiveRamp), analytics tools (Tableau, Sigma), and related systems.
● Own campaign tracking architecture including link creation, deep linking,
attribution parameters, and cross-tool validation across paid and owned
channels.
● Ensure end-to-end integrity of user journeys across platforms, from impression
through install, acquisition, and retention
● Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools,
and external data sources.
● Validate and sanity-check disparate data sets mid-campaign to ensure reporting
accuracy and performance confidence, configuring notification systems to flag
anomalies.
● Partner with media teams to operationalize campaign management across paid
social, app networks, search, programmatic display, OLV, CTV, digital audio, and
more.
● Explore, roadmap, implement and maintain platform-specific integrations
including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase,
Amazon Marketing Cloud, Platform SDKs, server-to-server integrations,
Segment/Liveramp destinations.
● Support incrementality testing, attribution modeling enhancements, and
MMM-related data inputs.
● Act as a technical consultant to marketing stakeholders, advising on
feasibility, implementation paths, measurement implications, and general problem
solving.
● Maintain documentation of tracking frameworks, integration maps, and
operational processes.
● Provide coverage across campaigns and channels as needed, stepping into
execution roles when required.
● Maintain cutting-edge expertise, continuously identifying opportunities to
improve data integrity, workflow efficiency, and marketing technology
scalability.
Qualifications
● 5 years of experience in a related role, examples include marketing
operations, digital media operations, martech, or mobile app marketing
● Bachelor qualification in marketing, information systems, or related field
● Deep expertise in mobile measurement and attribution systems, particularly
AppsFlyer as well as privacy-centric frameworks like SKAN
● Hands-on experience with CDPs such as Segment and identity platforms such as
LiveRamp
● Strong familiarity with marketing analytics environments including Tableau and
Firebase
● Advanced and recent understanding of platform buying and measurement
ecosystems across major digital media platforms
● Direct experience implementing and troubleshooting specialized platform
integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations)
● Strong operational knowledge of mobile app tracking, deep linking, event
schemas and data pipelines
● Proven ability to QA and reconcile discrepancies across disparate data
sources
● Strong analytical mindset with comfort working across large, complex
datasets
● Operationally flexible with the ability to “wear multiple hats” in a
fast-paced marketing organization
● Knowledge of betting and gaming marketing ecosystem strongly preferred
● Must be open to occasional travel to Fanatics Betting & Gaming offices in New
York City and Denver as well as other locations for conferences, events,
meetings, and team-building activities
The base salary range for this role is $84,000-$115,000 depending on job-related
knowledge, skills, and experience. This role is eligible for the Fanatics
Betting and Gaming annual bonus program and an equity award.
*Salary range is listed in USD; ranges will change based on country of
residence. In addition to the base, bonus, and equity, full-time employees are
eligible for Medical, Dental, Vision, 401K, paid time off and other benefits
like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and
more. We’ll also give you $700 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com
Fanatics is building a leading global digital sports platform. We ignite the
passions of global sports fans and maximize the presence and reach for our
hundreds of sports partners globally by offering products and services across
Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming,
allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform,
sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear
products, headwear, and hardgoods; collect physical and digital trading cards,
sports memorabilia, and other digital assets; and bet as the company builds its
Sportsbook and iGaming platform. Fanatics has an established database of over
100 million global sports fans; a global partner network with approximately 900
sports properties, including major national and international professional
sports leagues, players associations, teams, colleges, college conferences and
retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and
over 2,000 retail locations, including its Lids retail stores. Our more than
22,000 employees are committed to relentlessly enhancing the fan experience and
delighting sports fans globally.