Marketing Manager
True Behavioral Health LP
1 day ago
Full-time
On-site
Irvine, CA, US
The Marketing Manager will focus on sales funnels, social media, and other growth channels to drive business growth for the FR Health family of companies. This hands-on role manages marketing campaigns, optimizes lead generation strategies, and oversees digital channels to attract and convert qualified prospects.
The Marketing Manager works closely with leadership and the business development team to track performance, refine strategies, and contribute to the company’s growth objectives and market presence.
Key Responsibilities
Campaign Execution & Lead Generation
* Develop, execute, and manage marketing campaigns that drive lead generation
* Create and optimize sales funnels to improve conversion rates and attract qualified prospects
Digital Marketing & Growth Channels
* Manage social media platforms, content, and digital advertising to increase engagement and brand awareness
* Oversee digital marketing initiatives
* Identify and test new growth channels and emerging marketing opportunities
Analytics & Reporting
* Monitor campaign performance and marketing metrics
* Use data to refine strategies and maximize ROI
Collaboration & Brand Management
* Work with leadership and business development to align marketing initiatives with growth goals
* Maintain consistent brand messaging across all channels
* Coordinate with external vendors, agencies, or contractors as needed
* Perform other marketing-related duties as assigned
Minimum Requirements:
* 3–7 years of marketing experience with hands-on digital marketing and growth channel experience
* Experience with sales funnels, lead generation, social media, and paid media campaigns
* Strong analytical skills with ability to interpret data and adjust campaigns
* Excellent communication and collaboration skills
* Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field
Competencies:
* Proficiency in computer programs such as Microsoft Word, Excel, Salesforce, and Outlook
* Ability to prioritize and manage multiple work assignments
* Professional written and verbal communication skills
* Highly organized and motivated with ability to plan and execute work independently
* Strong interpersonal skills
* Ability to effectively translate an accurate portrayal of the company's program
* Understands the needs and expectations of clients in recovery and other stakeholders (i.e.families, employers, EAPs)
* Ability to communicate with and gain the confidence of referral sources, professional affiliates, clients and their families
* Ability to adapt and work within the firm's culture and commitment to cultural diversity and sensitivity
* Knowledge about industry and other facilities in the external environment
* Ability to work with online marketing tools
* Metric and outcome focused
Working Conditions: Work is performed in an office or other environmentally controlled room. Work may expose incumbents to contagious or infectious diseases, dangerous and volatile situations, or possible bodily injury.
The above reflects the general duties considered necessary to describe the principal functions of the job as identified and shall not be considered as a detailed description of all the work requirements which may be inherent in the position.
Monday to Friday 8 hour work day
The Marketing Manager works closely with leadership and the business development team to track performance, refine strategies, and contribute to the company’s growth objectives and market presence.
Key Responsibilities
Campaign Execution & Lead Generation
* Develop, execute, and manage marketing campaigns that drive lead generation
* Create and optimize sales funnels to improve conversion rates and attract qualified prospects
Digital Marketing & Growth Channels
* Manage social media platforms, content, and digital advertising to increase engagement and brand awareness
* Oversee digital marketing initiatives
* Identify and test new growth channels and emerging marketing opportunities
Analytics & Reporting
* Monitor campaign performance and marketing metrics
* Use data to refine strategies and maximize ROI
Collaboration & Brand Management
* Work with leadership and business development to align marketing initiatives with growth goals
* Maintain consistent brand messaging across all channels
* Coordinate with external vendors, agencies, or contractors as needed
* Perform other marketing-related duties as assigned
Minimum Requirements:
* 3–7 years of marketing experience with hands-on digital marketing and growth channel experience
* Experience with sales funnels, lead generation, social media, and paid media campaigns
* Strong analytical skills with ability to interpret data and adjust campaigns
* Excellent communication and collaboration skills
* Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field
Competencies:
* Proficiency in computer programs such as Microsoft Word, Excel, Salesforce, and Outlook
* Ability to prioritize and manage multiple work assignments
* Professional written and verbal communication skills
* Highly organized and motivated with ability to plan and execute work independently
* Strong interpersonal skills
* Ability to effectively translate an accurate portrayal of the company's program
* Understands the needs and expectations of clients in recovery and other stakeholders (i.e.families, employers, EAPs)
* Ability to communicate with and gain the confidence of referral sources, professional affiliates, clients and their families
* Ability to adapt and work within the firm's culture and commitment to cultural diversity and sensitivity
* Knowledge about industry and other facilities in the external environment
* Ability to work with online marketing tools
* Metric and outcome focused
Working Conditions: Work is performed in an office or other environmentally controlled room. Work may expose incumbents to contagious or infectious diseases, dangerous and volatile situations, or possible bodily injury.
The above reflects the general duties considered necessary to describe the principal functions of the job as identified and shall not be considered as a detailed description of all the work requirements which may be inherent in the position.
Monday to Friday 8 hour work day