Marketing Lead
Caddi
Full-time
On-site
Seattle
We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting with law firms and financial advisors).
This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.
It’s a hands-on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.What You’ll Do
What You’ll Do
- Partner Closely With Sales
Work directly with AEs and founders to support pipeline creation
Translate real sales conversations into sharper messaging and campaigns
Build marketing that enables outbound, follow-ups, and deal progression
- Run Early GTM & Demand Experiments
Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
Test different ways to reach and engage buyers and double down on what works
Own the learning loop: what resonates, what doesn’t, and why
- Own Positioning & Core Marketing Assets
Help define and refine ICPs, use cases, and positioning
Own website messaging, decks, one-pagers, case studies, and lightweight content
Ensure sales always has clear, usable materials
- Build the Marketing Foundation
Establish simple systems for tracking meetings, pipeline influence, and outcomes
Create a repeatable marketing rhythm appropriate for a seed-stage company
Support founder-led marketing and thought leadership where useful
3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
Experience working closely with sales in an early-stage or fast-growing environment
Comfort operating with ambiguity and building from scratch
Strong communication and execution skills
Bias toward action, testing, and learning
Experience at a seed or Series A startup
Familiarity with outbound sales motions
Experience marketing to professional services (law, finance, consulting, etc.)
Early Marketing role with meaningful ownership
Competitive base salary: $100,000 – $130,000
Meaningful early-stage equity
Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents
In-person, fast-paced environment with a technical, ambitious, mission-driven team
This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.
It’s a hands-on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.What You’ll Do
What You’ll Do
- Partner Closely With Sales
Work directly with AEs and founders to support pipeline creation
Translate real sales conversations into sharper messaging and campaigns
Build marketing that enables outbound, follow-ups, and deal progression
- Run Early GTM & Demand Experiments
Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
Test different ways to reach and engage buyers and double down on what works
Own the learning loop: what resonates, what doesn’t, and why
- Own Positioning & Core Marketing Assets
Help define and refine ICPs, use cases, and positioning
Own website messaging, decks, one-pagers, case studies, and lightweight content
Ensure sales always has clear, usable materials
- Build the Marketing Foundation
Establish simple systems for tracking meetings, pipeline influence, and outcomes
Create a repeatable marketing rhythm appropriate for a seed-stage company
Support founder-led marketing and thought leadership where useful
3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
Experience working closely with sales in an early-stage or fast-growing environment
Comfort operating with ambiguity and building from scratch
Strong communication and execution skills
Bias toward action, testing, and learning
Experience at a seed or Series A startup
Familiarity with outbound sales motions
Experience marketing to professional services (law, finance, consulting, etc.)
Early Marketing role with meaningful ownership
Competitive base salary: $100,000 – $130,000
Meaningful early-stage equity
Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents
In-person, fast-paced environment with a technical, ambitious, mission-driven team