Marketing Content & Communications Manager
Defined Fitness Inc
8 hours ago
Full-time
On-site
MARKETING CONTENT & COMMUNICATIONS MANAGER
Location: Corporate Office / All Club Facilities
Reports to: Director of Marketing
Status: Exempt / Full Time
Supervises: N/A
About Defined Fitness
Defined Fitness is New Mexico’s #1 gym, locally owned and operated since 1988. With multiple club locations across New Mexico, we are committed to helping our communities pursue healthier, stronger lifestyles through quality fitness experiences and a welcoming environment. Our team takes pride in delivering exceptional service, building community connections, and making fitness accessible to the people we serve. At Defined Fitness, we are serious about fitness, passionate about our members, and committed to continuous improvement.
Position Summary
The Marketing Content & Communications Manager leads the creative execution and brand presentation of Defined Fitness across advertising, social media, digital and print materials, and club environments. This role prioritizes compelling ad creative and photo and video content, followed by clear and consistent brand communications, member and employee messaging, reputation management, and community event coordination. The position works closely with the Digital Marketing Manager to align creative with campaign objectives and with the Director of Marketing on brand direction, public relations, and major communications. This role requires a creative, organized, and service-oriented professional who takes initiative, manages projects independently, and collaborates across departments to deliver engaging, brand aligned experiences.
Essential Functions & Responsibilities
CREATIVE DEVELOPMENT, ADVERTISING & SOCIAL CONTENT
• Develop creative concepts and produce advertising assets that support promotional campaigns across digital, print, social, and in club channels.
• Plan, capture, edit, and publish photo and video content for organic social media, including reels, stories, short form video, club features, member stories, and employee content.
• Design and produce marketing materials, including digital ads, flyers, postcards, brochures, signage, posters, email graphics, website and app graphics, presentations, and event collateral.
• Coordinate photography and video shoots, select imagery, perform photo and video editing, and adapt creative assets for different platforms and formats, including Adobe Premiere Pro for video editing.
• Maintain Defined Fitness visual standards and templates to ensure consistent, accurate, high-quality creative across all club locations.
• Create visual assets for paid advertising in partnership with the Digital Marketing Manager
• Prepare production ready files and coordinate print estimates, vendors, installation, and quality control as needed.
BRAND COMMUNICATIONS & CONTENT
• Apply Defined Fitness brand voice, messaging, and visual identity across marketing and communication channels.
• Develop clear promotional language, calls to action, campaign copy, captions, short form text, motivational messaging, announcements, newsletters, and member communications.
• Manage organic social media content calendars, publishing, and engagement across relevant platforms, including Facebook, Instagram, YouTube, and other channels.
• Prepare internal announcements, promotional rollouts, employee education, and brand updates through approved internal channels.
• Develop and distribute member facing announcements, newsletters, app notifications, and club updates, confirming operational details with the appropriate department before publishing.
• Monitor and manage public reviews, comments, and reputation channels, including Google Business Profile, Yelp, Better Business Bureau, Facebook, and Instagram; respond professionally and escalate sensitive or operational issues as appropriate.
• Coordinate with the Digital Marketing Manager on campaign messaging and creative needs, and with the Director of Marketing on major brand messaging and significant public facing communications.
• Support public relations, media opportunities, press releases, and community stories as needed.
EVENTS, PARTNERSHIPS & COMMUNITY ENGAGEMENT
• Identify, contact, and coordinate with community partners, sponsors, vendors, and event organizers to support brand visibility and local engagement.
• Plan and manage community events, club activations, grand openings, promotional events, photo shoots, and Street Team activities, including logistics, staffing, materials, and follow up.
• Coordinate sponsorship fulfillment, partner communications, event collateral, and on-site brand presentation.
• Work with the Digital Marketing Manager to establish lead capture and performance tracking for events when applicable.
PROJECT MANAGEMENT & COLLABORATION
• Manage assigned creative, communications, and event projects from planning through production, distribution, and completion.
• Maintain project timelines, priorities, and deliverables to ensure work is accurate, on brand, within approved budgets, and completed on schedule.
• Collaborate with the Digital Marketing Manager, club teams, Operations, vendors, and other departments to confirm information, coordinate deliverables, and maintain consistent brand execution.
• Perform other job-related duties as assigned by the Director of Marketing.
Qualifications
• Bachelor’s degree in Marketing, Communications, Graphic Design, Media, or a related field preferred; equivalent education and experience may be considered.
• Three to five years of experience in creative marketing, graphic design, content creation, photography, video production, or brand communications, preferably in a multi-location or membership-based organization.
• Proficiency in Adobe Creative Suite, including relevant design tools for professional digital and print production.
• Demonstrated photography skills and proficiency in video editing for social media and other marketing content.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong visual communication, writing, editing, organization, and brand stewardship skills.
• Experience managing online reviews and reputation platforms, such as Google Reviews, Yelp, and the Better Business Bureau (BBB).
• Strong project management skills and the ability to coordinate multiple deadlines, events, vendors, and deliverables.
• Demonstrates creativity, initiative, attention to detail, and the ability to manage multiple projects and deadlines with minimal supervision.
• Maintains a positive, professional, and service oriented approach, with a hospitality mindset when engaging with members, employees, community partners, and the public.
• Collaborates effectively across departments, responds constructively to feedback, and adapts to changing priorities while maintaining high standards of quality and brand consistency.
• Valid New Mexico driver’s license and reliable transportation if required for travel between club facilities or events.
• Availability to work occasional evenings or weekends for events and business needs.
PREFERRED PLATFORM & EQUIPMENT EXPERIENCE
• Motion Array for creative assets and templates.
• Adobe Premier for video editing.
• Constant Contact for email marketing and newsletters.
• Trainerize for fitness app content and member engagement.
• Monday.com for project and workflow management.
• Medallia MXM for member feedback and experience insights.
• OptiSigns for digital signage and simulcast club content.
• Experience using Sony professional cameras and drones for photo or video production
• ABC GymSales for sales and lead management workflows is a plus.
Physical Requirements
• Must be able to sit for extended periods of time.
• Must be able to lift and carry up to 25 pounds when required.
• Must be able to walk, stand, bend, stoop, read, write, and communicate as part of regular duties.
Location: Corporate Office / All Club Facilities
Reports to: Director of Marketing
Status: Exempt / Full Time
Supervises: N/A
About Defined Fitness
Defined Fitness is New Mexico’s #1 gym, locally owned and operated since 1988. With multiple club locations across New Mexico, we are committed to helping our communities pursue healthier, stronger lifestyles through quality fitness experiences and a welcoming environment. Our team takes pride in delivering exceptional service, building community connections, and making fitness accessible to the people we serve. At Defined Fitness, we are serious about fitness, passionate about our members, and committed to continuous improvement.
Position Summary
The Marketing Content & Communications Manager leads the creative execution and brand presentation of Defined Fitness across advertising, social media, digital and print materials, and club environments. This role prioritizes compelling ad creative and photo and video content, followed by clear and consistent brand communications, member and employee messaging, reputation management, and community event coordination. The position works closely with the Digital Marketing Manager to align creative with campaign objectives and with the Director of Marketing on brand direction, public relations, and major communications. This role requires a creative, organized, and service-oriented professional who takes initiative, manages projects independently, and collaborates across departments to deliver engaging, brand aligned experiences.
Essential Functions & Responsibilities
CREATIVE DEVELOPMENT, ADVERTISING & SOCIAL CONTENT
• Develop creative concepts and produce advertising assets that support promotional campaigns across digital, print, social, and in club channels.
• Plan, capture, edit, and publish photo and video content for organic social media, including reels, stories, short form video, club features, member stories, and employee content.
• Design and produce marketing materials, including digital ads, flyers, postcards, brochures, signage, posters, email graphics, website and app graphics, presentations, and event collateral.
• Coordinate photography and video shoots, select imagery, perform photo and video editing, and adapt creative assets for different platforms and formats, including Adobe Premiere Pro for video editing.
• Maintain Defined Fitness visual standards and templates to ensure consistent, accurate, high-quality creative across all club locations.
• Create visual assets for paid advertising in partnership with the Digital Marketing Manager
• Prepare production ready files and coordinate print estimates, vendors, installation, and quality control as needed.
BRAND COMMUNICATIONS & CONTENT
• Apply Defined Fitness brand voice, messaging, and visual identity across marketing and communication channels.
• Develop clear promotional language, calls to action, campaign copy, captions, short form text, motivational messaging, announcements, newsletters, and member communications.
• Manage organic social media content calendars, publishing, and engagement across relevant platforms, including Facebook, Instagram, YouTube, and other channels.
• Prepare internal announcements, promotional rollouts, employee education, and brand updates through approved internal channels.
• Develop and distribute member facing announcements, newsletters, app notifications, and club updates, confirming operational details with the appropriate department before publishing.
• Monitor and manage public reviews, comments, and reputation channels, including Google Business Profile, Yelp, Better Business Bureau, Facebook, and Instagram; respond professionally and escalate sensitive or operational issues as appropriate.
• Coordinate with the Digital Marketing Manager on campaign messaging and creative needs, and with the Director of Marketing on major brand messaging and significant public facing communications.
• Support public relations, media opportunities, press releases, and community stories as needed.
EVENTS, PARTNERSHIPS & COMMUNITY ENGAGEMENT
• Identify, contact, and coordinate with community partners, sponsors, vendors, and event organizers to support brand visibility and local engagement.
• Plan and manage community events, club activations, grand openings, promotional events, photo shoots, and Street Team activities, including logistics, staffing, materials, and follow up.
• Coordinate sponsorship fulfillment, partner communications, event collateral, and on-site brand presentation.
• Work with the Digital Marketing Manager to establish lead capture and performance tracking for events when applicable.
PROJECT MANAGEMENT & COLLABORATION
• Manage assigned creative, communications, and event projects from planning through production, distribution, and completion.
• Maintain project timelines, priorities, and deliverables to ensure work is accurate, on brand, within approved budgets, and completed on schedule.
• Collaborate with the Digital Marketing Manager, club teams, Operations, vendors, and other departments to confirm information, coordinate deliverables, and maintain consistent brand execution.
• Perform other job-related duties as assigned by the Director of Marketing.
Qualifications
• Bachelor’s degree in Marketing, Communications, Graphic Design, Media, or a related field preferred; equivalent education and experience may be considered.
• Three to five years of experience in creative marketing, graphic design, content creation, photography, video production, or brand communications, preferably in a multi-location or membership-based organization.
• Proficiency in Adobe Creative Suite, including relevant design tools for professional digital and print production.
• Demonstrated photography skills and proficiency in video editing for social media and other marketing content.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong visual communication, writing, editing, organization, and brand stewardship skills.
• Experience managing online reviews and reputation platforms, such as Google Reviews, Yelp, and the Better Business Bureau (BBB).
• Strong project management skills and the ability to coordinate multiple deadlines, events, vendors, and deliverables.
• Demonstrates creativity, initiative, attention to detail, and the ability to manage multiple projects and deadlines with minimal supervision.
• Maintains a positive, professional, and service oriented approach, with a hospitality mindset when engaging with members, employees, community partners, and the public.
• Collaborates effectively across departments, responds constructively to feedback, and adapts to changing priorities while maintaining high standards of quality and brand consistency.
• Valid New Mexico driver’s license and reliable transportation if required for travel between club facilities or events.
• Availability to work occasional evenings or weekends for events and business needs.
PREFERRED PLATFORM & EQUIPMENT EXPERIENCE
• Motion Array for creative assets and templates.
• Adobe Premier for video editing.
• Constant Contact for email marketing and newsletters.
• Trainerize for fitness app content and member engagement.
• Monday.com for project and workflow management.
• Medallia MXM for member feedback and experience insights.
• OptiSigns for digital signage and simulcast club content.
• Experience using Sony professional cameras and drones for photo or video production
• ABC GymSales for sales and lead management workflows is a plus.
Physical Requirements
• Must be able to sit for extended periods of time.
• Must be able to lift and carry up to 25 pounds when required.
• Must be able to walk, stand, bend, stoop, read, write, and communicate as part of regular duties.