Marketing Communications Specialist, Consultant
Blue Shield of California
9 hours ago
Full-time
On-site
Your Role
The Member Marketing team is focused on educating members about their benefits,
encouraging utilization and reminding them to actively participate in their
health journey. The Marketing Communications Specialist, Consultant will report
to the Senior Manager, Member Health Marketing Communications. In this role you
will develop and implement member communications strategies and tactical plans
that encourage members to change health behaviors and take actions to improve
their health.
Our leadership model is about developing great leaders at all levels and
creating opportunities for our people to grow – personally, professionally, and
financially. We are looking for leaders that are energized by creative and
critical thinking, building and sustaining high-performing teams, getting
results the right way, and fostering continuous learning.
RESPONSIBILITIES
Your Work
In this role, you will:
* Lead cross-functional teams across multiple business units to align on
priorities and develop comprehensive communications strategies
* Develop omnichannel communications strategies and implement tactical plans
that drive health action or behavior change and support Blue Shield quality
and cost of health care goals
* Identify member insights that result in new and creative marketing
communications strategies and tactics with unique messaging, positioning, and
media to maximize results
* Develop member segmentation and channel strategies, with a digital-first
mindset
* Lead day-to-day execution and delivery of projects with stakeholders and
cross-functional teams including preparing creative briefs, managing project
tasks and schedules, routing stakeholder reviews, managing quality assurance,
and preparing reports and communications on project status
* Be responsible for managing budget, invoice tracking and forecasting for your
projects
* Develop a measurement strategy for your campaigns and use data to measure
success and continually optimize results (click through rates, response
rates, action rates, list health, etc.), and report results to stakeholders
and leadership
* Ensure all campaign touchpoints use clear, health-literate and cohesive
messaging to create a seamless member experience across channels and guide
members towards actions that support better health outcomes
QUALIFICATIONS
Your Knowledge and Experience
* Requires a bachelor's degree or High School Diploma/GED and 4 years of
additional relevant experience in lieu of a degree
* Requires at least 7 years of prior relevant experience in marketing
communications strategy and implementation
* Experience in health insurance or another highly regulated industry,
including health literacy experience, strongly preferred
* Knowledge of health insurance marketing, healthcare education, and/or
behavior change principes and practices preferred
* Demonstrated ability to independently develop, implement, and evaluate
marketing plans and processes, including identifying opportunities for
improvement
* Strong written and verbal communication, interpersonal, negotiation, and
stakeholder management skills
* Strong cross-functional project and organization leadership skills, with the
ability to influence and align stakeholders and decisionmakers
* Self-directed and results-oriented, with strong problem-solving skills and
the ability to manage multiple priorities in a fast-paced environment
* Strong analytical and quantitative skills, including proficiency with
advanced features of Excel, PowerPoint, and Word
* Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira,
Smartsheet, and/or Lucid is a plus
Hybrid
This role requires employees to be in-office based on our hybrid workplace
model, balancing purposeful in-person collaboration with flexibility. For most
teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their
manager to determine in-office time based on business need.
#LI-AD3
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun.
Ascendiun is a nonprofit corporate entity that is the parent to a family of
organizations including Blue Shield of California and its subsidiary, Blue
Shield of California Promise Health Plan; Altais, a clinical services company;
and Stellarus, a company designed to scale healthcare solutions. Together, these
organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system
worthy of our family and friends and sustainably affordable. We are transforming
health care in a way that genuinely serves our nonprofit mission by lowering
costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive
and contribute fully to address the needs of the various communities we serve.
We are committed to creating and maintaining a supportive workplace that upholds
our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best
Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360
as a Top Regional Company, and one of the 50 most community-minded companies in
the United States by Points of Light. Here at Blue Shield, we strive to make a
positive change across our industry and communities – join us!
Our Values:
* Honest. We hold ourselves to the highest ethical and integrity standards. We
build trust by doing what we say we're going to do and by acknowledging and
correcting where we fall short.
* Human. We strive to listen and communicate effectively, showing empathy by
understanding others' perspectives.
* Courageous. We stand up for what we believe in and are committed to the hard
work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful
in-person collaboration with flexibility - providing clear expectations while
respecting the diverse needs of our workforce. Our workplace model is designed
around intentional in-person interaction, collaboration,
connection, creativity and flexibility:
* For most teams, this means coming into the office two days per week.
* Employees living more than 50 miles from an office location, out of state
employees, and employees in certain member-facing roles should work with
their manager to determine in-office time based on business need.
* For employees with medical conditions that may impact their ability to work
in-office, we are committed to engaging in an interactive process and
providing reasonable accommodations to ensure their work environment is
conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on
business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office
Environment. Based in our physical offices and work from home office/deskwork -
Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
[https://www.blueshieldca.com/physical-job-requirements]
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants
with arrest records and/or conviction records will be considered for employment
in a manner consistent with Federal, State and local laws, including but not
limited to the San Francisco Fair Chance Ordinance. All qualified applicants
will receive consideration for employment without regards to race, color,
religion, sex, national origin, sexual orientation, gender identity, protected
veteran status or disability status and any other classification protected by
Federal, State and local laws.
The Member Marketing team is focused on educating members about their benefits,
encouraging utilization and reminding them to actively participate in their
health journey. The Marketing Communications Specialist, Consultant will report
to the Senior Manager, Member Health Marketing Communications. In this role you
will develop and implement member communications strategies and tactical plans
that encourage members to change health behaviors and take actions to improve
their health.
Our leadership model is about developing great leaders at all levels and
creating opportunities for our people to grow – personally, professionally, and
financially. We are looking for leaders that are energized by creative and
critical thinking, building and sustaining high-performing teams, getting
results the right way, and fostering continuous learning.
RESPONSIBILITIES
Your Work
In this role, you will:
* Lead cross-functional teams across multiple business units to align on
priorities and develop comprehensive communications strategies
* Develop omnichannel communications strategies and implement tactical plans
that drive health action or behavior change and support Blue Shield quality
and cost of health care goals
* Identify member insights that result in new and creative marketing
communications strategies and tactics with unique messaging, positioning, and
media to maximize results
* Develop member segmentation and channel strategies, with a digital-first
mindset
* Lead day-to-day execution and delivery of projects with stakeholders and
cross-functional teams including preparing creative briefs, managing project
tasks and schedules, routing stakeholder reviews, managing quality assurance,
and preparing reports and communications on project status
* Be responsible for managing budget, invoice tracking and forecasting for your
projects
* Develop a measurement strategy for your campaigns and use data to measure
success and continually optimize results (click through rates, response
rates, action rates, list health, etc.), and report results to stakeholders
and leadership
* Ensure all campaign touchpoints use clear, health-literate and cohesive
messaging to create a seamless member experience across channels and guide
members towards actions that support better health outcomes
QUALIFICATIONS
Your Knowledge and Experience
* Requires a bachelor's degree or High School Diploma/GED and 4 years of
additional relevant experience in lieu of a degree
* Requires at least 7 years of prior relevant experience in marketing
communications strategy and implementation
* Experience in health insurance or another highly regulated industry,
including health literacy experience, strongly preferred
* Knowledge of health insurance marketing, healthcare education, and/or
behavior change principes and practices preferred
* Demonstrated ability to independently develop, implement, and evaluate
marketing plans and processes, including identifying opportunities for
improvement
* Strong written and verbal communication, interpersonal, negotiation, and
stakeholder management skills
* Strong cross-functional project and organization leadership skills, with the
ability to influence and align stakeholders and decisionmakers
* Self-directed and results-oriented, with strong problem-solving skills and
the ability to manage multiple priorities in a fast-paced environment
* Strong analytical and quantitative skills, including proficiency with
advanced features of Excel, PowerPoint, and Word
* Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira,
Smartsheet, and/or Lucid is a plus
Hybrid
This role requires employees to be in-office based on our hybrid workplace
model, balancing purposeful in-person collaboration with flexibility. For most
teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their
manager to determine in-office time based on business need.
#LI-AD3
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun.
Ascendiun is a nonprofit corporate entity that is the parent to a family of
organizations including Blue Shield of California and its subsidiary, Blue
Shield of California Promise Health Plan; Altais, a clinical services company;
and Stellarus, a company designed to scale healthcare solutions. Together, these
organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system
worthy of our family and friends and sustainably affordable. We are transforming
health care in a way that genuinely serves our nonprofit mission by lowering
costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive
and contribute fully to address the needs of the various communities we serve.
We are committed to creating and maintaining a supportive workplace that upholds
our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best
Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360
as a Top Regional Company, and one of the 50 most community-minded companies in
the United States by Points of Light. Here at Blue Shield, we strive to make a
positive change across our industry and communities – join us!
Our Values:
* Honest. We hold ourselves to the highest ethical and integrity standards. We
build trust by doing what we say we're going to do and by acknowledging and
correcting where we fall short.
* Human. We strive to listen and communicate effectively, showing empathy by
understanding others' perspectives.
* Courageous. We stand up for what we believe in and are committed to the hard
work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful
in-person collaboration with flexibility - providing clear expectations while
respecting the diverse needs of our workforce. Our workplace model is designed
around intentional in-person interaction, collaboration,
connection, creativity and flexibility:
* For most teams, this means coming into the office two days per week.
* Employees living more than 50 miles from an office location, out of state
employees, and employees in certain member-facing roles should work with
their manager to determine in-office time based on business need.
* For employees with medical conditions that may impact their ability to work
in-office, we are committed to engaging in an interactive process and
providing reasonable accommodations to ensure their work environment is
conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on
business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office
Environment. Based in our physical offices and work from home office/deskwork -
Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
[https://www.blueshieldca.com/physical-job-requirements]
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants
with arrest records and/or conviction records will be considered for employment
in a manner consistent with Federal, State and local laws, including but not
limited to the San Francisco Fair Chance Ordinance. All qualified applicants
will receive consideration for employment without regards to race, color,
religion, sex, national origin, sexual orientation, gender identity, protected
veteran status or disability status and any other classification protected by
Federal, State and local laws.