Local Restaurant Marketing Manager (DC, MD, VA)
Nando’s
Full-time
On-site
DC
WHO WE ARE
Nando’s Peri-Peri USA is a growing restaurant group currently seeking to add a
full-time Local Restaurant Marketing Manager for the DMV market to our
Restaurant Support team. Known best for our marinated and flame grilled chicken
basted to your liking with our famous PERi-PERi sauce, our casual and culturally
diverse company has deep roots as a global brand originating in South Africa.
NANDO’S VISION
At Nando’s, we want to be the most loved restaurant brand in North America,
sharing the spirit of Nando’s PERi-PERi with everyone who chooses to access it.
We will redesign and build a business that thrives as it fully answers it is
consumers’ needs -and endures overtime through genuinely putting people at the
heart of what we do. We will lead with our values and act with care, compassion,
and kindness. By doing this, we will Change Lives Together, every day and
everywhere.
ROLE SUMMARY
The Local Restaurant Marketing (LRM) Manager is an ambassador of Nando’s brand,
culture, and values—bringing them to life in our restaurants and local
communities. This role drives local marketing and promotional activities, brand
visibility, supports events, and manages multiple touchpoints, from creative
development and asset production to digital campaigns. It starts with analyzing
restaurant performance against market opportunities and partnering with and
training Patraos (General Managers) and Area Directors to secure buy-in and own
executions of marketing plans. This role is dedicated to supporting the DMV
region, blending strategic planning with hands-on execution. The Local
Restaurant Marketing Manager ensures that national campaigns are tailored for
local relevance while consistently representing Nando’s brand identity across
all DMV markets.
As all Nandocas, this role will be expected to wear many hats, seek out
opportunities to make our company better, and, in general, be a great team
player! The essential functions of this position are mapped out below:
Restaurant Marketing Responsibilities
* Lead, coordinate, and actively participate in all marketing initiatives, with
a strong focus on local store marketing.
* Localize national campaigns and amplify them within the community.
* Train Patraos and Nandocas on implementing LRM initiatives effectively.
* Ensure all communications align with Nando’s brand identity and marketing
objectives.
* Budget management and stewardship.
Communication & Coordination
* Promote marketing programs internally to build engagement and buy-in across
teams.
* Collaborate with the Training Department to develop regional training plans
that bring LRM strategies to the restaurant level.
* Partner with external agencies and community organizations to enhance brand
awareness.
* Introduce creative collaborations for Patraos to strengthen the “My Nando’s”
community culture.
* Own local marketing reporting, including post-mortem analysis and campaign
summaries.
* Manage ordering of materials and collateral for LRM campaigns.
Brand Identity
* Maintain a consistent brand image across all advertising and marketing
activities.
* Ensure all external messaging reflects Nando’s tone of voice and brand
standards.
* Work cross-functionally to prepare documents, manuals, and other marketing
materials.
Community & Industry Engagement
* Represent Nando’s in professional societies and food industry marketing
activities.
* Build and maintain relationships with influencers and strategic partners.
* Coordinate influencer programs and traditional media activations, including
catering, gifting, and reporting.
* Serve as a liaison for local schools and PTAs for community partnerships.
* Monitor competitor products, sales, and marketing activities to inform
strategy.
* Provide customer service support as needed, including donation requests,
voucher distribution, and reward allocation.
Reporting and Analytics
* Measure and analyze the effectiveness of pilot programs and local marketing
initiatives, identifying trends and actionable insights to evaluate ROI and
optimize future campaigns.
* Prepare and present performance reports and key learnings to leadership and
share best practices across the DMV region.
* Develop dashboards and reporting tools to track campaign performance,
community engagement, and drive measurable sales growth.
Additional Responsibilities
* Assist with special projects and team initiatives as required.
Pay Range
$80,000.00 - $135,000.00
Benefits
* Earn more as you grow the brand—our bonus incentive plan rewards marketing
success and measurable sales growth.
* 401k and matching*
* Comprehensive Health Care Plan Options
* Wellness Reimbursement
* Technology Reimbursement
This range is based on a variety of factors, including but not limited to
departmental budget, the qualifications necessary for the position, education,
experience, training, and other considerations permitted by law. Factors that
may be used when making an offer may include a candidate’s skills, experience,
and geographic location, the expected quality and quantity of work, and internal
pay alignment, as needed. The upper end of the range will generally be reserved
for candidates with extensive experience. An employee’s pay history will not be
a contributing factor where prohibited by law. In addition to monetary
compensation, we offer benefits, including Medical/Dental/Vision insurance and
Company-matching 401(k) in addition to other programs and perks. The above
hiring range represents Nando's good faith and reasonable estimate of the range
of possible compensation at the time of posting.
Nando's Restaurant Group, Inc participates in E-Verify. Please read the
E-Verify and Right to Work notices before applying.
Nandos North America provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and harassment of any
type without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic protected by federal,
state, or local laws. This policy applies to all terms and conditions of
employment, including recruiting, hiring, placement, promotion, termination,
layoff, recall, transfer, leaves of absence, compensation, and training.
Qualifications
ROLE REQUIREMENTS
* Bachelor’s degree or an equivalent combination of education and experience.
* 3+ years’ experience in marketing within the restaurant or similar industry.
* Experience with digital marketing and social media platforms is an asset.
* Proven ability to cultivate and maintain relationships with internal and
external stakeholders.
* Exceptional interpersonal, written, and verbal communication skills.
* Ability to work well with others and across multiple levels.
* Ability to readily adjust to changing work environments.
* Ability to work independently, multi-task, and organize work to manage time
effectively and meet deadlines.
* Proficient in Microsoft Word, Excel, Outlook, and internet tools.
* Valid driver’s license and clear driving record required.
* Ability to commute between multiple restaurant locations for up to 50% of the
time.
PERSONAL ATTRIBUTES & VALUE
PASSION
* Energetic: outgoing, vibrant personality, goes the extra mile for their team
* Rooted: sees the work as more than just a job and is enthusiastic about
success in their role
* Positive: constructive, optimistic and confident
* Dedicated: committed, loyal and steadfast
* Learning orientation: desire and drive to acquire knowledge and skills
necessary to perform job more effectively
* Courteous: respectful and considerate in manner and behavior towards others,
treats others with compassion, care, and kindness
* Adaptable: work effectively within a variety of diverse situations, and with
diverse individuals
* Collaborator: engaging, cooperative, contributing, and supporting team
members
* Willing: eager, prepared, and quick to act or respond
PRIDE
* Meticulous: demonstrates a commitment to quality and excellence in the
execution of work
* Self-motivated: initiative to undertake or continue a task or activity
without providing or supervision
* Conscientious: hardworking, diligent, and dependable
* Humility: modest and unassuming, taking pride and not praise in activities
and achievements, this does not take the form of arrogance.
FAMILY
* Courteous: respectful and considerate in manner and behavior towards others,
treats others with compassion, care, and kindness
* Adaptable: work effectively within a variety of diverse situations, and with
diverse individuals
* Team player: engaging, cooperative, contributing, and supporting team members
* Willing: eager, prepared, and quick to act or respond
COURAGE
* Assertive: confidently communicate needs or wishes in a constructive manner
* Resilient: effectively manage stressful or pressurized situations
* Tenacious: persistent regardless of setbacks
INTEGRITY
* Integrity: adherence to accepted principles of right and wrong, interesting
in doing the right thing
* Credible: honest, trustworthy, accountable, and dependable
* Genuine: keeping everyone’s best interests at heart
Work Arrangement
This is a field-based role in the local market. It requires an active presence
in restaurants and the community to drive local marketing initiatives, build
relationships, and support events, while offering flexibility to manage
planning, reporting, and coordination across multiple touchpoints. Standard
business hours with flexibility to work night and weekend events and to respond
to urgent requests as needed.
Nando’s Peri-Peri USA is a growing restaurant group currently seeking to add a
full-time Local Restaurant Marketing Manager for the DMV market to our
Restaurant Support team. Known best for our marinated and flame grilled chicken
basted to your liking with our famous PERi-PERi sauce, our casual and culturally
diverse company has deep roots as a global brand originating in South Africa.
NANDO’S VISION
At Nando’s, we want to be the most loved restaurant brand in North America,
sharing the spirit of Nando’s PERi-PERi with everyone who chooses to access it.
We will redesign and build a business that thrives as it fully answers it is
consumers’ needs -and endures overtime through genuinely putting people at the
heart of what we do. We will lead with our values and act with care, compassion,
and kindness. By doing this, we will Change Lives Together, every day and
everywhere.
ROLE SUMMARY
The Local Restaurant Marketing (LRM) Manager is an ambassador of Nando’s brand,
culture, and values—bringing them to life in our restaurants and local
communities. This role drives local marketing and promotional activities, brand
visibility, supports events, and manages multiple touchpoints, from creative
development and asset production to digital campaigns. It starts with analyzing
restaurant performance against market opportunities and partnering with and
training Patraos (General Managers) and Area Directors to secure buy-in and own
executions of marketing plans. This role is dedicated to supporting the DMV
region, blending strategic planning with hands-on execution. The Local
Restaurant Marketing Manager ensures that national campaigns are tailored for
local relevance while consistently representing Nando’s brand identity across
all DMV markets.
As all Nandocas, this role will be expected to wear many hats, seek out
opportunities to make our company better, and, in general, be a great team
player! The essential functions of this position are mapped out below:
Restaurant Marketing Responsibilities
* Lead, coordinate, and actively participate in all marketing initiatives, with
a strong focus on local store marketing.
* Localize national campaigns and amplify them within the community.
* Train Patraos and Nandocas on implementing LRM initiatives effectively.
* Ensure all communications align with Nando’s brand identity and marketing
objectives.
* Budget management and stewardship.
Communication & Coordination
* Promote marketing programs internally to build engagement and buy-in across
teams.
* Collaborate with the Training Department to develop regional training plans
that bring LRM strategies to the restaurant level.
* Partner with external agencies and community organizations to enhance brand
awareness.
* Introduce creative collaborations for Patraos to strengthen the “My Nando’s”
community culture.
* Own local marketing reporting, including post-mortem analysis and campaign
summaries.
* Manage ordering of materials and collateral for LRM campaigns.
Brand Identity
* Maintain a consistent brand image across all advertising and marketing
activities.
* Ensure all external messaging reflects Nando’s tone of voice and brand
standards.
* Work cross-functionally to prepare documents, manuals, and other marketing
materials.
Community & Industry Engagement
* Represent Nando’s in professional societies and food industry marketing
activities.
* Build and maintain relationships with influencers and strategic partners.
* Coordinate influencer programs and traditional media activations, including
catering, gifting, and reporting.
* Serve as a liaison for local schools and PTAs for community partnerships.
* Monitor competitor products, sales, and marketing activities to inform
strategy.
* Provide customer service support as needed, including donation requests,
voucher distribution, and reward allocation.
Reporting and Analytics
* Measure and analyze the effectiveness of pilot programs and local marketing
initiatives, identifying trends and actionable insights to evaluate ROI and
optimize future campaigns.
* Prepare and present performance reports and key learnings to leadership and
share best practices across the DMV region.
* Develop dashboards and reporting tools to track campaign performance,
community engagement, and drive measurable sales growth.
Additional Responsibilities
* Assist with special projects and team initiatives as required.
Pay Range
$80,000.00 - $135,000.00
Benefits
* Earn more as you grow the brand—our bonus incentive plan rewards marketing
success and measurable sales growth.
* 401k and matching*
* Comprehensive Health Care Plan Options
* Wellness Reimbursement
* Technology Reimbursement
This range is based on a variety of factors, including but not limited to
departmental budget, the qualifications necessary for the position, education,
experience, training, and other considerations permitted by law. Factors that
may be used when making an offer may include a candidate’s skills, experience,
and geographic location, the expected quality and quantity of work, and internal
pay alignment, as needed. The upper end of the range will generally be reserved
for candidates with extensive experience. An employee’s pay history will not be
a contributing factor where prohibited by law. In addition to monetary
compensation, we offer benefits, including Medical/Dental/Vision insurance and
Company-matching 401(k) in addition to other programs and perks. The above
hiring range represents Nando's good faith and reasonable estimate of the range
of possible compensation at the time of posting.
Nando's Restaurant Group, Inc participates in E-Verify. Please read the
E-Verify and Right to Work notices before applying.
Nandos North America provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and harassment of any
type without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic protected by federal,
state, or local laws. This policy applies to all terms and conditions of
employment, including recruiting, hiring, placement, promotion, termination,
layoff, recall, transfer, leaves of absence, compensation, and training.
Qualifications
ROLE REQUIREMENTS
* Bachelor’s degree or an equivalent combination of education and experience.
* 3+ years’ experience in marketing within the restaurant or similar industry.
* Experience with digital marketing and social media platforms is an asset.
* Proven ability to cultivate and maintain relationships with internal and
external stakeholders.
* Exceptional interpersonal, written, and verbal communication skills.
* Ability to work well with others and across multiple levels.
* Ability to readily adjust to changing work environments.
* Ability to work independently, multi-task, and organize work to manage time
effectively and meet deadlines.
* Proficient in Microsoft Word, Excel, Outlook, and internet tools.
* Valid driver’s license and clear driving record required.
* Ability to commute between multiple restaurant locations for up to 50% of the
time.
PERSONAL ATTRIBUTES & VALUE
PASSION
* Energetic: outgoing, vibrant personality, goes the extra mile for their team
* Rooted: sees the work as more than just a job and is enthusiastic about
success in their role
* Positive: constructive, optimistic and confident
* Dedicated: committed, loyal and steadfast
* Learning orientation: desire and drive to acquire knowledge and skills
necessary to perform job more effectively
* Courteous: respectful and considerate in manner and behavior towards others,
treats others with compassion, care, and kindness
* Adaptable: work effectively within a variety of diverse situations, and with
diverse individuals
* Collaborator: engaging, cooperative, contributing, and supporting team
members
* Willing: eager, prepared, and quick to act or respond
PRIDE
* Meticulous: demonstrates a commitment to quality and excellence in the
execution of work
* Self-motivated: initiative to undertake or continue a task or activity
without providing or supervision
* Conscientious: hardworking, diligent, and dependable
* Humility: modest and unassuming, taking pride and not praise in activities
and achievements, this does not take the form of arrogance.
FAMILY
* Courteous: respectful and considerate in manner and behavior towards others,
treats others with compassion, care, and kindness
* Adaptable: work effectively within a variety of diverse situations, and with
diverse individuals
* Team player: engaging, cooperative, contributing, and supporting team members
* Willing: eager, prepared, and quick to act or respond
COURAGE
* Assertive: confidently communicate needs or wishes in a constructive manner
* Resilient: effectively manage stressful or pressurized situations
* Tenacious: persistent regardless of setbacks
INTEGRITY
* Integrity: adherence to accepted principles of right and wrong, interesting
in doing the right thing
* Credible: honest, trustworthy, accountable, and dependable
* Genuine: keeping everyone’s best interests at heart
Work Arrangement
This is a field-based role in the local market. It requires an active presence
in restaurants and the community to drive local marketing initiatives, build
relationships, and support events, while offering flexibility to manage
planning, reporting, and coordination across multiple touchpoints. Standard
business hours with flexibility to work night and weekend events and to respond
to urgent requests as needed.