Freeway Ford - Bloomington Chrysler Jeep Dodge Sr. Manager, Marketing & Digital Sales Operations
Walser Automotive Group
1 day ago
Full-time
On-site
SR. MANAGER OF MARKETING & DIGITAL OPERATIONS
Compensation: $100,000–$160,000 base salary, plus performance-based bonus
opportunities
BUILD THE STRATEGY BEHIND AUTOMOTIVE SALES
We're looking for a Director of Marketing & Digital Operations to lead the
marketing and digital sales strategy across two high-volume automotive
dealerships representing Ford and Chrysler, Dodge, Jeep, and Ram.
This is more than a traditional marketing role. You'll own the systems that
generate customer opportunities, convert digital leads into showroom visits and
sold units, and ensure our marketing investment delivers measurable results.
You'll work directly with dealership leadership, manage agency and technology
partners, and use data to continuously improve performance.
If you're an automotive marketing and digital operations leader who enjoys
turning data into action, building better processes, and driving results across
multiple dealerships, this is an opportunity to make a significant impact.
What You’ll Do
* Own the group-wide marketing strategy, calendar, and budget across both
dealerships.
* Develop and manage multi-channel campaigns across digital, social, search,
email, video, direct mail, and traditional media.
* Lead Ford and Stellantis digital programs, co-op advertising, and OEM
marketing requirements.
* Oversee dealership websites, digital retailing tools, online merchandising,
local SEO, and reputation management.
* Own CRM strategy, including lead routing, automation, data quality,
reporting, and database marketing.
* Monitor lead handling, phone performance, traffic capture, and digital
conversion across both dealerships.
* Train and coach Sales Managers on digital performance, lead management,
follow-up, and accountability.
* Manage marketing, digital, advertising, and technology vendors while holding
partners accountable for results.
* Analyze marketing spend, lead sources, conversion, and cost per sale to
identify opportunities and improve ROI.
* Maintain accurate reporting and provide ownership with clear performance
insights and recommendations.
* Ensure marketing, advertising, website, privacy, and consumer communications
remain compliant with applicable requirements.
* Build scalable processes, standards, and audits that improve digital
performance across both rooftops.
What You Bring
* 5+ years of automotive retail experience with direct ownership of digital or
marketing performance.
* Bachelor’s degree in Marketing, Business, Communications, or a related field,
or equivalent automotive experience.
* Experience managing a marketing budget with accountability for measurable
ROI.
* Strong working knowledge of automotive CRM platforms, including
configuration, routing, reporting, and data hygiene.
* Experience managing multi-channel marketing campaigns and third-party digital
platforms.
* Strong analytical skills with the ability to identify performance gaps and
turn data into action.
* Working knowledge of automotive advertising and compliance requirements.
* Ability to influence and collaborate with dealership leadership and sales
teams.
* Valid driver's license and insurable driving record.
* Ability to regularly travel between dealership locations.
What’s In It For You?
* Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy
personal time away
* Career Growth & Opportunity for Advancement We promote from within and
provide clear career paths, mentorship, and opportunities to develop and grow
your career.
* Fertility & Adoption Assistance: Receive up to $10,000 in financial
assistance for fertility treatments and adoption expenses.
* Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage,
plus access to HSA and FSA plans to help manage healthcare costs. Access to
Blue Cross Blue Shield medical coverage and access to additional wellness
benefits.
* Life Insurance & 401(k) with Employer Match: Plan for your future with
company-paid life insurance and a 401(k) program that includes an employer
match.
* Paid Clothing Program: Twice a year, choose from a hand-curated collection of
branded Walser apparel—on us.
* Employee Discounts: Enjoy exclusive employee discounts across products and
services.
* Employee Resource Groups: Connect, learn, and grow with our inclusive
Employee Resource Groups, including Women of Walser, Drive with Pride, Asian
Hmong Alliance, and Veterans at Walser.
* Community Involvement Make an impact through volunteer opportunities with the
Walser Foundation, supporting local causes and giving back to the communities
we serve.
* Employee Assistance Program (EAP) – Support for personal and professional
challenges
* Referral Program – Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to
perform essential functions. Walser Automotive Group is an
EOE/Veterans/Disabled/LGBTQ+ employer.
Compensation: $100,000–$160,000 base salary, plus performance-based bonus
opportunities
BUILD THE STRATEGY BEHIND AUTOMOTIVE SALES
We're looking for a Director of Marketing & Digital Operations to lead the
marketing and digital sales strategy across two high-volume automotive
dealerships representing Ford and Chrysler, Dodge, Jeep, and Ram.
This is more than a traditional marketing role. You'll own the systems that
generate customer opportunities, convert digital leads into showroom visits and
sold units, and ensure our marketing investment delivers measurable results.
You'll work directly with dealership leadership, manage agency and technology
partners, and use data to continuously improve performance.
If you're an automotive marketing and digital operations leader who enjoys
turning data into action, building better processes, and driving results across
multiple dealerships, this is an opportunity to make a significant impact.
What You’ll Do
* Own the group-wide marketing strategy, calendar, and budget across both
dealerships.
* Develop and manage multi-channel campaigns across digital, social, search,
email, video, direct mail, and traditional media.
* Lead Ford and Stellantis digital programs, co-op advertising, and OEM
marketing requirements.
* Oversee dealership websites, digital retailing tools, online merchandising,
local SEO, and reputation management.
* Own CRM strategy, including lead routing, automation, data quality,
reporting, and database marketing.
* Monitor lead handling, phone performance, traffic capture, and digital
conversion across both dealerships.
* Train and coach Sales Managers on digital performance, lead management,
follow-up, and accountability.
* Manage marketing, digital, advertising, and technology vendors while holding
partners accountable for results.
* Analyze marketing spend, lead sources, conversion, and cost per sale to
identify opportunities and improve ROI.
* Maintain accurate reporting and provide ownership with clear performance
insights and recommendations.
* Ensure marketing, advertising, website, privacy, and consumer communications
remain compliant with applicable requirements.
* Build scalable processes, standards, and audits that improve digital
performance across both rooftops.
What You Bring
* 5+ years of automotive retail experience with direct ownership of digital or
marketing performance.
* Bachelor’s degree in Marketing, Business, Communications, or a related field,
or equivalent automotive experience.
* Experience managing a marketing budget with accountability for measurable
ROI.
* Strong working knowledge of automotive CRM platforms, including
configuration, routing, reporting, and data hygiene.
* Experience managing multi-channel marketing campaigns and third-party digital
platforms.
* Strong analytical skills with the ability to identify performance gaps and
turn data into action.
* Working knowledge of automotive advertising and compliance requirements.
* Ability to influence and collaborate with dealership leadership and sales
teams.
* Valid driver's license and insurable driving record.
* Ability to regularly travel between dealership locations.
What’s In It For You?
* Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy
personal time away
* Career Growth & Opportunity for Advancement We promote from within and
provide clear career paths, mentorship, and opportunities to develop and grow
your career.
* Fertility & Adoption Assistance: Receive up to $10,000 in financial
assistance for fertility treatments and adoption expenses.
* Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage,
plus access to HSA and FSA plans to help manage healthcare costs. Access to
Blue Cross Blue Shield medical coverage and access to additional wellness
benefits.
* Life Insurance & 401(k) with Employer Match: Plan for your future with
company-paid life insurance and a 401(k) program that includes an employer
match.
* Paid Clothing Program: Twice a year, choose from a hand-curated collection of
branded Walser apparel—on us.
* Employee Discounts: Enjoy exclusive employee discounts across products and
services.
* Employee Resource Groups: Connect, learn, and grow with our inclusive
Employee Resource Groups, including Women of Walser, Drive with Pride, Asian
Hmong Alliance, and Veterans at Walser.
* Community Involvement Make an impact through volunteer opportunities with the
Walser Foundation, supporting local causes and giving back to the communities
we serve.
* Employee Assistance Program (EAP) – Support for personal and professional
challenges
* Referral Program – Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to
perform essential functions. Walser Automotive Group is an
EOE/Veterans/Disabled/LGBTQ+ employer.