Email & Lifecycle Marketing Manager
ProCaps Labs
4 days ago
Full-time
On-site
Broomfield
POSITION SUMMARY
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting.
This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
Bachelor's degree in Marketing, Communications, Business, or related field
8+ years of lifecycle marketing, CRM, retention, or email marketing experience
Demonstrated experience building lifecycle programs and automation frameworks from scratch
Strong hands-on Klaviyo expertise
Experience with customer segmentation, lifecycle reporting, and retention analysis
Proven success improving customer engagement and retention metrics
Excellent written communication skills; ability to write in an educational, credibility-based brand voice
Strong analytical and problem-solving abilities
PREFERRED QUALIFICATIONS
Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
Subscription business experience
Loyalty program implementation or management experience
Voice-of-customer or customer research experience
SMS marketing experience
Experience following platform migrations or greenfield lifecycle launches
LEADERSHIP & PROFESSIONAL SKILLS
Builder mentality; comfortable creating systems from scratch
Strong customer empathy and curiosity
Strategic thinker with strong hands-on execution skills
Highly organized and detail-oriented
Comfortable influencing cross-functional teams without direct authority
Excellent communication and presentation abilities
WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)Lifecycle Infrastructure & Foundation
Own Klaviyo platform architecture, setup, and ongoing optimization
Develop lifecycle marketing framework, segmentation strategy, and measurement approach
Build email and SMS template systems aligned with ProCaps brand standards
Establish list growth and subscriber acquisition programs
Create lifecycle reporting dashboards and performance tracking processes
Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
Design and optimize customer journeys from first purchase through long-term loyalty
Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
Own lifecycle email and SMS strategy and execution
Develop campaign calendars aligned with customer lifecycle stages
Build targeted segmentation and personalization strategies
Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
Establish and manage a formal Voice of Customer program
Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
Maintain customer personas and lifecycle journey maps
Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
Develop retention strategies that increase repeat purchase behavior and customer lifetime value
Evaluate loyalty and rewards platform options and recommend program structure
Support loyalty program implementation and measure effectiveness
Analytics & Reporting
Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
Analyze customer cohorts, retention trends, and repeat purchase behavior
Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
Coordinate with Customer Care to capture feedback and identify experience opportunities
Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
Duties are performed primarily in a smoke-free manufacturing environment
We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space.
Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere.
We are dedicated to professionalism and growth, continually striving to improve and excel in all we do.
PHYSICAL REQUIREMENTS
Frequent sitting, standing, walking
Able to lift up to 25 lbs.
ProCaps provide :
Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance
* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY : Click below to apply directly through our career portal.
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting.
This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
Bachelor's degree in Marketing, Communications, Business, or related field
8+ years of lifecycle marketing, CRM, retention, or email marketing experience
Demonstrated experience building lifecycle programs and automation frameworks from scratch
Strong hands-on Klaviyo expertise
Experience with customer segmentation, lifecycle reporting, and retention analysis
Proven success improving customer engagement and retention metrics
Excellent written communication skills; ability to write in an educational, credibility-based brand voice
Strong analytical and problem-solving abilities
PREFERRED QUALIFICATIONS
Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
Subscription business experience
Loyalty program implementation or management experience
Voice-of-customer or customer research experience
SMS marketing experience
Experience following platform migrations or greenfield lifecycle launches
LEADERSHIP & PROFESSIONAL SKILLS
Builder mentality; comfortable creating systems from scratch
Strong customer empathy and curiosity
Strategic thinker with strong hands-on execution skills
Highly organized and detail-oriented
Comfortable influencing cross-functional teams without direct authority
Excellent communication and presentation abilities
WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)Lifecycle Infrastructure & Foundation
Own Klaviyo platform architecture, setup, and ongoing optimization
Develop lifecycle marketing framework, segmentation strategy, and measurement approach
Build email and SMS template systems aligned with ProCaps brand standards
Establish list growth and subscriber acquisition programs
Create lifecycle reporting dashboards and performance tracking processes
Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
Design and optimize customer journeys from first purchase through long-term loyalty
Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
Own lifecycle email and SMS strategy and execution
Develop campaign calendars aligned with customer lifecycle stages
Build targeted segmentation and personalization strategies
Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
Establish and manage a formal Voice of Customer program
Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
Maintain customer personas and lifecycle journey maps
Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
Develop retention strategies that increase repeat purchase behavior and customer lifetime value
Evaluate loyalty and rewards platform options and recommend program structure
Support loyalty program implementation and measure effectiveness
Analytics & Reporting
Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
Analyze customer cohorts, retention trends, and repeat purchase behavior
Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
Coordinate with Customer Care to capture feedback and identify experience opportunities
Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
Duties are performed primarily in a smoke-free manufacturing environment
We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space.
Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere.
We are dedicated to professionalism and growth, continually striving to improve and excel in all we do.
PHYSICAL REQUIREMENTS
Frequent sitting, standing, walking
Able to lift up to 25 lbs.
ProCaps provide :
Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance
* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY : Click below to apply directly through our career portal.