Director, Partnerships and Brand Marketing - Pottery Barn Kids & Teen
Williams-Sonoma
5 minutes ago
Full-time
On-site
We’re looking for a Director of Partnerships and Brand Marketing to lead the
development of best-in-class product collaborations and partnerships that drive
engagement, awareness, and revenue for the Pottery Barn Kids and Pottery Barn
Teen brands. This role will partner closely with cross-functional teams to shape
fully integrated 360° marketing campaigns, bringing together strategic
storytelling, PR, content, digital, social, retail, and experiential moments.
Key Responsibilities
* Lead the development and execution of integrated 360° marketing and PR
campaigns that bring collaboration partnerships to life across digital
marketing, content, social, earned media, events, retail, and e-commerce.
* Serve as brand contact for collaboration partnerships, cultivating trusted,
long-term relationships and ensuring partners are thoughtfully engaged from
concept through launch.
* Partner closely with Merchandising, Creative, E-commerce, Inventory, Store
Operations, Legal, and Brand Marketing teams to drive alignment, solve
challenges, and ensure seamless execution across all channels.
* Own campaign planning and workflow management for Brand Marketing and PR
initiatives, including timelines, deliverables, approvals, meeting agendas,
launch milestones, and cross-functional follow-ups.
* Drive marketing operational excellence across complex partnership
workstreams, including contract coordination, partner approvals, vendor
onboarding, budget management, sample needs, asset delivery, reporting, and
post-campaign recaps.
* Collaborate with internal and external teams to shape compelling
storytelling, content strategy, press materials, partner messaging, and
customer-facing launch narratives.
* Analyze campaign performance, press results, customer engagement, and partner
impact to identify insights and recommendations that inform future
collaboration strategy.
* Build and manage meaningful media relationships to support collaboration
launches, brand campaigns, seasonal initiatives, and tentpole moments across
Pottery Barn Kids and Pottery Barn Teen.
* Identify opportunities to amplify partnerships through culturally relevant
moments, talent integration, events, press storytelling, social content, and
brand-right experiential activations.
Qualifications
* 8-10 years of experience in partnerships, brand marketing, public relations,
licensing, or talent, within a consumer-facing brand, retail, lifestyle,
fashion, home, or agency environment.
* Proven track record of developing and executing high-impact partnerships, PR
campaigns, brand activations, and cross-functional marketing initiatives that
drive awareness, cultural relevance, and business results.
* Strong strategic judgment with the ability to identify brand-right
opportunities, evaluate partnership potential, and translate cultural trends
into meaningful consumer-facing programs.
* Exceptional relationship management skills, with the ability to partner
effectively with senior leaders, cross-functional teams, collaborators,
agencies, and external stakeholders.
* Demonstrated ability to lead complex, detail-oriented projects from concept
through execution, including timelines, approvals, deliverables, budgets,
reporting, and post-campaign recaps.
* Highly organized operator with the ability to manage multiple high-visibility
initiatives in a fast-paced environment.
* Strong understanding of brand storytelling, earned media, influencer/talent
strategy, consumer engagement, and culturally relevant marketing moments.
* Bachelor’s degree or equivalent experience required.
* This role is required to be onsite Mondays through Thursdays in our San
Francisco office.
What You Bring
Strategic Attention to Detail: You understand that every touchpoint matters,
from the first partner conversation to final campaign execution, and you ensure
each detail reflects the highest standard for the brand.
Exceptional Communication & Relationship Management: You build trust quickly,
communicate with clarity, and represent the brand thoughtfully with internal
leaders, cross-functional partners, external collaborators, agencies, and talent
teams.
Cross-Functional Leadership: You know how to bring teams together, create
alignment, and guide complex initiatives across marketing, PR, creative,
merchandising, legal, product development, and external partners.
Operational Excellence: You bring structure, discipline, and momentum to complex
campaigns, managing timelines, approvals, deliverables, budgets, and competing
priorities with precision.
Brand & Cultural Judgment: You have strong instincts for what feels brand-right,
culturally relevant, and commercially meaningful, and can translate those
instincts into thoughtful partnerships and campaigns.
Our Culture & Values
We believe that taking care of our people is vital to our success, and we strive
to offer equitable and transparent practices for all. We prioritize connection,
growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to
grow and advance within the organization. Depending on the position and
location, here are a few highlights of what benefits may be available:
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic
partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional
health
Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an
individual for this position (for example, H-1B or other employment-based
immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc.
will consider for employment qualified applicants with criminal histories in a
manner consistent with the requirements of the San Francisco Fair Chance
Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $160,000-$175,000.
Applicable pay ranges may differ across markets. Actual pay will be determined
based on experience and other job-related factors permitted by law. In addition
to competitive pay, compensation may include a variety of other components like
benefits, paid time off, merit, and bonus opportunities.
#LI-JC1
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of
high-quality products for the kitchen and home in the United States. Our family
of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn
Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and
GreenRow. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products for
every area of the home, including the kitchen, living room, bedroom, home
office, closet, laundry room and even outdoor spaces. We've seen some big
changes since our first brick-and-mortar store opened more than half of a
century ago. What hasn't changed is our passion for high-quality products,
functional design, outstanding customer service, and enhancing the lives of our
customers and the communities where we operate. Today, we're a multi-brand,
multi-channel, global enterprise supported by state-of-the-art technology and
some of the most talented teams in retailing - and we're always looking for new
energy and ideas.
development of best-in-class product collaborations and partnerships that drive
engagement, awareness, and revenue for the Pottery Barn Kids and Pottery Barn
Teen brands. This role will partner closely with cross-functional teams to shape
fully integrated 360° marketing campaigns, bringing together strategic
storytelling, PR, content, digital, social, retail, and experiential moments.
Key Responsibilities
* Lead the development and execution of integrated 360° marketing and PR
campaigns that bring collaboration partnerships to life across digital
marketing, content, social, earned media, events, retail, and e-commerce.
* Serve as brand contact for collaboration partnerships, cultivating trusted,
long-term relationships and ensuring partners are thoughtfully engaged from
concept through launch.
* Partner closely with Merchandising, Creative, E-commerce, Inventory, Store
Operations, Legal, and Brand Marketing teams to drive alignment, solve
challenges, and ensure seamless execution across all channels.
* Own campaign planning and workflow management for Brand Marketing and PR
initiatives, including timelines, deliverables, approvals, meeting agendas,
launch milestones, and cross-functional follow-ups.
* Drive marketing operational excellence across complex partnership
workstreams, including contract coordination, partner approvals, vendor
onboarding, budget management, sample needs, asset delivery, reporting, and
post-campaign recaps.
* Collaborate with internal and external teams to shape compelling
storytelling, content strategy, press materials, partner messaging, and
customer-facing launch narratives.
* Analyze campaign performance, press results, customer engagement, and partner
impact to identify insights and recommendations that inform future
collaboration strategy.
* Build and manage meaningful media relationships to support collaboration
launches, brand campaigns, seasonal initiatives, and tentpole moments across
Pottery Barn Kids and Pottery Barn Teen.
* Identify opportunities to amplify partnerships through culturally relevant
moments, talent integration, events, press storytelling, social content, and
brand-right experiential activations.
Qualifications
* 8-10 years of experience in partnerships, brand marketing, public relations,
licensing, or talent, within a consumer-facing brand, retail, lifestyle,
fashion, home, or agency environment.
* Proven track record of developing and executing high-impact partnerships, PR
campaigns, brand activations, and cross-functional marketing initiatives that
drive awareness, cultural relevance, and business results.
* Strong strategic judgment with the ability to identify brand-right
opportunities, evaluate partnership potential, and translate cultural trends
into meaningful consumer-facing programs.
* Exceptional relationship management skills, with the ability to partner
effectively with senior leaders, cross-functional teams, collaborators,
agencies, and external stakeholders.
* Demonstrated ability to lead complex, detail-oriented projects from concept
through execution, including timelines, approvals, deliverables, budgets,
reporting, and post-campaign recaps.
* Highly organized operator with the ability to manage multiple high-visibility
initiatives in a fast-paced environment.
* Strong understanding of brand storytelling, earned media, influencer/talent
strategy, consumer engagement, and culturally relevant marketing moments.
* Bachelor’s degree or equivalent experience required.
* This role is required to be onsite Mondays through Thursdays in our San
Francisco office.
What You Bring
Strategic Attention to Detail: You understand that every touchpoint matters,
from the first partner conversation to final campaign execution, and you ensure
each detail reflects the highest standard for the brand.
Exceptional Communication & Relationship Management: You build trust quickly,
communicate with clarity, and represent the brand thoughtfully with internal
leaders, cross-functional partners, external collaborators, agencies, and talent
teams.
Cross-Functional Leadership: You know how to bring teams together, create
alignment, and guide complex initiatives across marketing, PR, creative,
merchandising, legal, product development, and external partners.
Operational Excellence: You bring structure, discipline, and momentum to complex
campaigns, managing timelines, approvals, deliverables, budgets, and competing
priorities with precision.
Brand & Cultural Judgment: You have strong instincts for what feels brand-right,
culturally relevant, and commercially meaningful, and can translate those
instincts into thoughtful partnerships and campaigns.
Our Culture & Values
We believe that taking care of our people is vital to our success, and we strive
to offer equitable and transparent practices for all. We prioritize connection,
growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to
grow and advance within the organization. Depending on the position and
location, here are a few highlights of what benefits may be available:
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic
partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional
health
Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an
individual for this position (for example, H-1B or other employment-based
immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc.
will consider for employment qualified applicants with criminal histories in a
manner consistent with the requirements of the San Francisco Fair Chance
Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $160,000-$175,000.
Applicable pay ranges may differ across markets. Actual pay will be determined
based on experience and other job-related factors permitted by law. In addition
to competitive pay, compensation may include a variety of other components like
benefits, paid time off, merit, and bonus opportunities.
#LI-JC1
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of
high-quality products for the kitchen and home in the United States. Our family
of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn
Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and
GreenRow. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products for
every area of the home, including the kitchen, living room, bedroom, home
office, closet, laundry room and even outdoor spaces. We've seen some big
changes since our first brick-and-mortar store opened more than half of a
century ago. What hasn't changed is our passion for high-quality products,
functional design, outstanding customer service, and enhancing the lives of our
customers and the communities where we operate. Today, we're a multi-brand,
multi-channel, global enterprise supported by state-of-the-art technology and
some of the most talented teams in retailing - and we're always looking for new
energy and ideas.