Director of Sales & Marketing
Marriott
3 days ago
Full-time
On-site
Seattle
JOB SUMMARY
Functions as the leader of the property’s sales department for properties with
bookings over 300 peak rooms and significant local catering revenue. Manages the
property's reactive and proactive sales efforts. Provides day to day leadership
to sales associates to achieve property sales objectives with overall
responsibility for achieving booking goals and property revenues. Implements the
brand’s service strategy and applicable brand initiatives in all aspects of the
sales process and focuses on building long-term, value-based customer
relationships that enable achievement of the hotel’s’ sales objectives.
Evaluates the property’s participation in the various sales channels (e.g., Area
Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and
develops strong working relationships to proactively position and market the
property. Manages the marketing budget to enable development of property
specific campaigns, promotions and collateral to drive revenue and meet property
objectives. Interfaces with regional marketing communications for regional and
national promotions pull through. Develops and implements property–wide
strategies that deliver products and services to meet or exceed the needs and
expectations of the brand’s target customer profile and property associates and
provides a return on investment to the owner and Marriott International.
CANDIDATE PROFILE
Education and Experience
Required:
• 2-year degree from an accredited university in Business Administration,
Marketing, Hotel and Restaurant Management, or related major; 4 years experience
in the sales and marketing or related professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Hotel and
Restaurant Management, or related major; 2 years experience in the sales and
marketing or related professional area.
Preferred:
• 4 year college degree.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a
pattern of exceptional performance.
CORE WORK ACTIVITIES
Managing Sales Activities
• Manages the development of a strategic account plan for the demand generators
in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction
with Regional Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends
that may lead to changes in sales strategy to meet or exceed customer
expectations.
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping
reports and uses other resources to maintain an awareness of the hotel’s market
position.
• Researches competitor’s sales team strategies to identify ways to grow
occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales
strategy.
• Suggests innovative marketing ideas and develops deployment strategies to
continue to grow market share.
• Evaluates and supports participation and account deployment with Area Sales
and Group Sales within the Sales Office.
• Serves as the sales contact for the General Manager, property leadership team,
Group Sales and Area Sales leaders.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Area Sales, Group Sales, Revenue
Management, Event Management, Regional Marketing Communications and other hotel
departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to
acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to
augment the overall marketing communication strategy.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports Marriott’s Customer Service Standards and hotel’s Brand
Standards.
• Executes and supports the operational aspects of business booked (e.g.,
generating proposal, writing contract, customer correspondence).
• Participates in and practices daily service basics of the brand (e.g., ,
Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance
Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites,
Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace
Suites Morning Meeting).
• Implements a seamless turnover from sales to operations and back to sales
while consistently delivering high level of service.
• Monitors the effective resolution of guest issues that arise as a result of
the sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses
and providing a return on investment for the owner and Marriott International.
• Implements the brand’s service strategy and applicable brand initiatives in
all aspects of the sales process and focuses on building long-term, value-based
customer relationships that enable achievement of the hotel’s’ sales objectives.
• Interfaces with regional marketing communications for regional and national
promotions pull through.
• Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
• Develops strong partnerships with local organizations to further increase
brand/product awareness.
• Develops and manages internal key stakeholder relationships.
• Develops strong community and public relations by maintaining property
participation in local, regional and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty
by assisting the customer and monitoring their satisfaction before and during
their program/event.
• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations, while building a relationship and loyalty to Marriott.
• Gains understanding of the hotel’s primary target customer and service
expectations; serves the customer by understanding their business, business
issues and concerns, to offer better business solution both prior to, and during
the program/event.
Leadership
• Functions as the leader of the property’s sales department for properties with
bookings over 300 peak rooms and significant local catering revenue.
• Develops sales goals and strategies and verifies alignment with the brand
business strategy.
• Executes the sales strategy in order to meet individual booking goals for both
self and staff.
• Coaches leaders of revenue generating departments in developing effective
revenue strategies and setting aggressive goals that will drive the property's
financial performance.
• Verifies Sales team understands and is leveraging Marriott International (MI)
demand engines to full potential.
• Works with Human Resources, Engineering and Loss Prevention to monitor
compliance with local, state and federal regulations and/or union requirements.
• Partners with Human Resources to attract, develop and retain the right people
in order to support the strategic priorities of the market.
• Creates effective structures, processes, jobs and performance management
systems are in place.
• Sets goals and expectations for direct reports using the Leadership
Performance Process (LPP), aligns performance and rewards, addresses performance
issues and holds staff accountable for successful results.
• Forecasts talent needs and manages talent acquisition strategy with Human
Resources (HR) to minimize lost time due to turnover.
• Maintains an active list of the competition’s best sales people and executes a
recruitment and acquisition plan with HR.
• Supports tools and training resources to educate sales associates on winning
catering solutions.
• Champions leadership development and workforce planning priorities by
assessing, selecting, retaining and developing diverse, high-caliber talent that
can lead the organization today and strengthen the leadership bench for the
future; continues to upgrade the sales & marketing talent; works with HR to
anticipate future talent needs based on business growth plans.
• Identifies, trains and mentors group sales associates; utilizes all available
on the job training tools for associates.
• Transfers functional knowledge and develops group sales skills of other
discipline managers.
• Provides day to day leadership to sales associates to achieve property sales
objectives with overall responsibility for achieving booking goals and property
revenues.
• Evaluates the property’s participation in the various sales channels (e.g.,
Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.)
and develops strong working relationships to proactively position and market the
property.
• Manages the marketing budget to enable development of property specific
campaigns, promotions and collateral to drive revenue and meet property
objectives.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.04359 PTO
balance for every hour worked and be eligible to receive a minimum of 7 holidays
annually.
When you join the Sheraton family, you become a member of its global community.
We’ve been a place to gather and connect since 1937. At Sheraton, associates
create a sense of belonging in more than 400 communities around the world. We
invite, we welcome, and we connect guests through engaging experiences and
thoughtful service. If you’re a team player who is excited to
deliver a meaningful guest experience, we encourage you to explore your next
career opportunity with Sheraton. Join us on our mission to be ‘The World’s
Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of
brands with Marriott International. Be where you can do your best work,
begin your purpose, belong to an amazing global team, and become the best
version of you.
Functions as the leader of the property’s sales department for properties with
bookings over 300 peak rooms and significant local catering revenue. Manages the
property's reactive and proactive sales efforts. Provides day to day leadership
to sales associates to achieve property sales objectives with overall
responsibility for achieving booking goals and property revenues. Implements the
brand’s service strategy and applicable brand initiatives in all aspects of the
sales process and focuses on building long-term, value-based customer
relationships that enable achievement of the hotel’s’ sales objectives.
Evaluates the property’s participation in the various sales channels (e.g., Area
Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and
develops strong working relationships to proactively position and market the
property. Manages the marketing budget to enable development of property
specific campaigns, promotions and collateral to drive revenue and meet property
objectives. Interfaces with regional marketing communications for regional and
national promotions pull through. Develops and implements property–wide
strategies that deliver products and services to meet or exceed the needs and
expectations of the brand’s target customer profile and property associates and
provides a return on investment to the owner and Marriott International.
CANDIDATE PROFILE
Education and Experience
Required:
• 2-year degree from an accredited university in Business Administration,
Marketing, Hotel and Restaurant Management, or related major; 4 years experience
in the sales and marketing or related professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Hotel and
Restaurant Management, or related major; 2 years experience in the sales and
marketing or related professional area.
Preferred:
• 4 year college degree.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a
pattern of exceptional performance.
CORE WORK ACTIVITIES
Managing Sales Activities
• Manages the development of a strategic account plan for the demand generators
in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction
with Regional Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends
that may lead to changes in sales strategy to meet or exceed customer
expectations.
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping
reports and uses other resources to maintain an awareness of the hotel’s market
position.
• Researches competitor’s sales team strategies to identify ways to grow
occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales
strategy.
• Suggests innovative marketing ideas and develops deployment strategies to
continue to grow market share.
• Evaluates and supports participation and account deployment with Area Sales
and Group Sales within the Sales Office.
• Serves as the sales contact for the General Manager, property leadership team,
Group Sales and Area Sales leaders.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Area Sales, Group Sales, Revenue
Management, Event Management, Regional Marketing Communications and other hotel
departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to
acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to
augment the overall marketing communication strategy.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports Marriott’s Customer Service Standards and hotel’s Brand
Standards.
• Executes and supports the operational aspects of business booked (e.g.,
generating proposal, writing contract, customer correspondence).
• Participates in and practices daily service basics of the brand (e.g., ,
Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance
Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites,
Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace
Suites Morning Meeting).
• Implements a seamless turnover from sales to operations and back to sales
while consistently delivering high level of service.
• Monitors the effective resolution of guest issues that arise as a result of
the sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses
and providing a return on investment for the owner and Marriott International.
• Implements the brand’s service strategy and applicable brand initiatives in
all aspects of the sales process and focuses on building long-term, value-based
customer relationships that enable achievement of the hotel’s’ sales objectives.
• Interfaces with regional marketing communications for regional and national
promotions pull through.
• Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
• Develops strong partnerships with local organizations to further increase
brand/product awareness.
• Develops and manages internal key stakeholder relationships.
• Develops strong community and public relations by maintaining property
participation in local, regional and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty
by assisting the customer and monitoring their satisfaction before and during
their program/event.
• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations, while building a relationship and loyalty to Marriott.
• Gains understanding of the hotel’s primary target customer and service
expectations; serves the customer by understanding their business, business
issues and concerns, to offer better business solution both prior to, and during
the program/event.
Leadership
• Functions as the leader of the property’s sales department for properties with
bookings over 300 peak rooms and significant local catering revenue.
• Develops sales goals and strategies and verifies alignment with the brand
business strategy.
• Executes the sales strategy in order to meet individual booking goals for both
self and staff.
• Coaches leaders of revenue generating departments in developing effective
revenue strategies and setting aggressive goals that will drive the property's
financial performance.
• Verifies Sales team understands and is leveraging Marriott International (MI)
demand engines to full potential.
• Works with Human Resources, Engineering and Loss Prevention to monitor
compliance with local, state and federal regulations and/or union requirements.
• Partners with Human Resources to attract, develop and retain the right people
in order to support the strategic priorities of the market.
• Creates effective structures, processes, jobs and performance management
systems are in place.
• Sets goals and expectations for direct reports using the Leadership
Performance Process (LPP), aligns performance and rewards, addresses performance
issues and holds staff accountable for successful results.
• Forecasts talent needs and manages talent acquisition strategy with Human
Resources (HR) to minimize lost time due to turnover.
• Maintains an active list of the competition’s best sales people and executes a
recruitment and acquisition plan with HR.
• Supports tools and training resources to educate sales associates on winning
catering solutions.
• Champions leadership development and workforce planning priorities by
assessing, selecting, retaining and developing diverse, high-caliber talent that
can lead the organization today and strengthen the leadership bench for the
future; continues to upgrade the sales & marketing talent; works with HR to
anticipate future talent needs based on business growth plans.
• Identifies, trains and mentors group sales associates; utilizes all available
on the job training tools for associates.
• Transfers functional knowledge and develops group sales skills of other
discipline managers.
• Provides day to day leadership to sales associates to achieve property sales
objectives with overall responsibility for achieving booking goals and property
revenues.
• Evaluates the property’s participation in the various sales channels (e.g.,
Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.)
and develops strong working relationships to proactively position and market the
property.
• Manages the marketing budget to enable development of property specific
campaigns, promotions and collateral to drive revenue and meet property
objectives.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.04359 PTO
balance for every hour worked and be eligible to receive a minimum of 7 holidays
annually.
When you join the Sheraton family, you become a member of its global community.
We’ve been a place to gather and connect since 1937. At Sheraton, associates
create a sense of belonging in more than 400 communities around the world. We
invite, we welcome, and we connect guests through engaging experiences and
thoughtful service. If you’re a team player who is excited to
deliver a meaningful guest experience, we encourage you to explore your next
career opportunity with Sheraton. Join us on our mission to be ‘The World’s
Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of
brands with Marriott International. Be where you can do your best work,
begin your purpose, belong to an amazing global team, and become the best
version of you.