Director of Marketing, Strategy & Performance
Traders Village
5 days ago
Full-time
On-site
Grand Prairie
Director of Marketing, Strategy & Performance
Traders Village
Traders Village is seeking a Director of Marketing, Strategy & Performance to lead enterprise marketing strategy, agency management, brand standards, performance reporting, and cross-market coordination across our locations.
This role is responsible for driving attendance, traffic, customer engagement, vendor participation, and revenue through coordinated marketing strategy, events, promotions, and operationally aligned execution.
You will partner closely with the President, General Managers, agency partners, and market-level marketing teams to help shape large-scale public experiences that people actually attend — not just scroll past.
This is not a remote role. This is not a purely digital marketing role.
We are looking for someone who understands live operations, experiential marketing, customer behavior, vendor engagement, public-facing events, and how marketing translates into real-world traffic, energy, dwell time, and revenue.
What You’ll Do
Lead annual marketing planning across all Traders Village locations
Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
Develop KPI frameworks and performance reporting tied to business outcomes
Translate marketing data into actionable business insight and operational recommendations
Oversee marketing budgets, ROI visibility, and performance analysis
Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
Maintain brand standards and campaign consistency across all markets
Support customer engagement, retention, and CRM initiatives
Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities
Support cross-market collaboration and best-practice sharing across locations
Oversee public relations, earned media, and crisis communication coordination
Support website and e-commerce performance as key customer engagement channels
What We’re Looking For
7+ years of marketing leadership experience
Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
Strong understanding of budgeting, KPI development, analytics, and performance reporting
Experience managing agencies, media vendors, and external partners
Experience operating in multi-location or operationally complex environments strongly preferred
Ability to balance strategy, analytics, coordination, and practical execution
Strong communication and organizational leadership skills
CRM and customer lifecycle marketing experience preferred
Experience supporting executive-level reporting and strategic planning preferred
Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
Bilingual English/Spanish communication skills preferred
The Right Person For This Role
Understands that successful marketing is not measured only by clicks and impressions, but by real-world business outcomes
Comfortable operating in a collaborative but accountable environment
Able to work across multiple markets while collaborating with strong operational leaders
Capable of coordinating strategy and performance without losing sight of local customer experience
Understands that vendor participation and engagement contribute directly to the energy and success of the marketplace
Position Details
Full-time
Reports to the President of Traders Village
Multi-location responsibility
Some travel between locations required
This is an on-site operational leadership role and is not a remote position
Weekend and event availability are required
Compensation: $120,000–$140,000 depending on experience and qualifications
About Traders Village
Traders Village operates large-scale marketplace and entertainment destinations combining shopping, food, rides, festivals, concerts, and community events into a unique customer experience serving hundreds of thousands of guests annually.
If you enjoy fast-moving, customer-facing environments and want to help create experiences people remember long after the weekend is over, we’d like to hear from you.
Traders Village
Traders Village is seeking a Director of Marketing, Strategy & Performance to lead enterprise marketing strategy, agency management, brand standards, performance reporting, and cross-market coordination across our locations.
This role is responsible for driving attendance, traffic, customer engagement, vendor participation, and revenue through coordinated marketing strategy, events, promotions, and operationally aligned execution.
You will partner closely with the President, General Managers, agency partners, and market-level marketing teams to help shape large-scale public experiences that people actually attend — not just scroll past.
This is not a remote role. This is not a purely digital marketing role.
We are looking for someone who understands live operations, experiential marketing, customer behavior, vendor engagement, public-facing events, and how marketing translates into real-world traffic, energy, dwell time, and revenue.
What You’ll Do
Lead annual marketing planning across all Traders Village locations
Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
Develop KPI frameworks and performance reporting tied to business outcomes
Translate marketing data into actionable business insight and operational recommendations
Oversee marketing budgets, ROI visibility, and performance analysis
Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
Maintain brand standards and campaign consistency across all markets
Support customer engagement, retention, and CRM initiatives
Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities
Support cross-market collaboration and best-practice sharing across locations
Oversee public relations, earned media, and crisis communication coordination
Support website and e-commerce performance as key customer engagement channels
What We’re Looking For
7+ years of marketing leadership experience
Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
Strong understanding of budgeting, KPI development, analytics, and performance reporting
Experience managing agencies, media vendors, and external partners
Experience operating in multi-location or operationally complex environments strongly preferred
Ability to balance strategy, analytics, coordination, and practical execution
Strong communication and organizational leadership skills
CRM and customer lifecycle marketing experience preferred
Experience supporting executive-level reporting and strategic planning preferred
Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
Bilingual English/Spanish communication skills preferred
The Right Person For This Role
Understands that successful marketing is not measured only by clicks and impressions, but by real-world business outcomes
Comfortable operating in a collaborative but accountable environment
Able to work across multiple markets while collaborating with strong operational leaders
Capable of coordinating strategy and performance without losing sight of local customer experience
Understands that vendor participation and engagement contribute directly to the energy and success of the marketplace
Position Details
Full-time
Reports to the President of Traders Village
Multi-location responsibility
Some travel between locations required
This is an on-site operational leadership role and is not a remote position
Weekend and event availability are required
Compensation: $120,000–$140,000 depending on experience and qualifications
About Traders Village
Traders Village operates large-scale marketplace and entertainment destinations combining shopping, food, rides, festivals, concerts, and community events into a unique customer experience serving hundreds of thousands of guests annually.
If you enjoy fast-moving, customer-facing environments and want to help create experiences people remember long after the weekend is over, we’d like to hear from you.