Director, Marketing Manager – Digital Assets
DTCC
7 days ago
Full-time
On-site
Jersey City
Are you ready to make an impact at DTCC?
Do you want to work on innovative projects, collaborate with a dynamic and
supportive team, and receive investment in your professional development? At
DTCC, we are at the forefront of innovation in the financial markets. We're
committed to helping our employees grow and succeed. We believe that you have
the skills and drive to make a real impact. We foster a thriving internal
community and are committed to creating a workplace that looks like the world
that we serve.
Pay and Benefits:
* Competitive compensation, including base pay and annual incentive
* Comprehensive health and life insurance and well-being benefits, based on
location
* Pension / Retirement benefits
* Paid Time Off and Personal/Family Care, and other leaves of absence when
needed to support your physical, financial, and emotional well-being.
* DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote
(onsite Tuesdays, Wednesdays and a third day unique to each team or
employee).
The Impact you will have in this role:
The Marketing and Communications department at DTCC is responsible for shaping
and promoting the company’s brand image, engaging target audiences, increasing
client engagement and driving revenue opportunities across all channels, regions
and market segments. Through outcome driven marketing campaigns, targeted
digital engagement strategies, enterprise level event engagements, internal and
external communications, media relations, and content creation, the department
works to drive awareness, attract and retain customers or stakeholders, and
support overall business goals.
Positioned alongside the Relationship Management and Growth teams within the
Chief Client Office (CCO), the Marketing and Communications team is focused on
providing consistent client experience across all channels and geographies,
enabling enhanced client engagement, partner satisfaction, revenue growth and
business success.
The Director of Marketing for Digital Assets will serve as the strategic and
hands-on marketer responsible for developing and executing results-driven,
cross-channel marketing strategies that align with business and growth
objectives for DTCC’s Digital Assets business. Working in partnership with the
Product and Client Relationship teams as well as the other Marcoms teams, this
role guides the creation of integrated programs that build awareness, attract
and engage target clients, and drive product adoption and revenue across the
full marketing funnel. What’s more, this role will be responsible for
coordinating speaking engagements and thought leadership opportunities, along
with collaborating with the communications team on strategic press engagements
and internal communications to elevate the presence of our executives and
promote the client centric philosophy of DTCC.
Your Primary Responsibilities:
* Act as a true client partner, liaise/advise directly with stakeholders within
the Digital Assets business and other key internal stakeholders to understand
business goals and translate them into integrated and outcome driven
marketing programs.
* Understand market drivers and competitive landscape to continuously evolve
marketing strategies and maintain a competitive edge.
* Build client personas and segment focused engagement strategies in
partnership with other client facing teams to align Marcoms plans to a more
client centric mindset.
* Develop and guide integrated multi-channel marketing programs (e.g. web,
email, events, social, paid media, etc.), working directly with key business
stakeholders, along with internal Marcoms teams and business partners to
translate business goals into strategic, measurable, audience aligned
marketing goals.
* Lead client acquisition, expansion, and retention programs—partnering with
client facing teams to drive segment-focused initiatives that deepen client
relationships and contribute to revenue growth
* Oversee the development of compelling content and thought leadership
programs, by deeply understanding the needs of our clients, synthesizing key
insights and partnering with the content and creative team to draft, refine,
and finalize compelling pieces that align to strategic priorities and
resonate with target audiences.
* Work with event marketing to develop and execute proprietary client
engagement opportunities across thought leadership, roundtable and
hospitality engagements, along with managing participation at third party
events
* Engage with PR to facilitate media engagements and interviews for key
executives to drive top tier coverage.
* Collaborate with M&C channel leads (Events, Social, Web etc.) and discipline
teams (design, content, video etc.) to ensure marcoms plans are implemented
effectively across all platforms, with consistent measurement and
optimization practices.
* Partner with regional marketing counterparts to provide direction on client
engagement and demand generation initiatives by region
* Lean into AI and Technology advancements across the Marcoms stack to drive
efficiency, creativity and greater performance of audience-based Marcoms
campaigns.
* Leverage data and analytics to track program, content and channel
performance to identify opportunities for improvement and communicate impact
to stakeholders
**NOTE: The Primary Responsibilities of this role are not limited to the
details above. **
Qualifications:
* Minimum of 8 years of related experience - general B2B marketing /
communications / thought leadership and demand generation experience /
background in preferably in financial services, fintech, crypto or B2B
infrastructure sectors.
* Bachelor’s degree in marketing, Business, or related field; MBA preferred.
* Experience with Marketo preferred, or other marketing automation platforms.
Talents Needed for Success:
* Strong understanding of financial services and broader financial ecosystem,
with experience developing marketing and communications strategies in a
complex, regulated environment.
* Strategic Orientation: Approach is strategic and critical thinking oriented.
Challenges constructively and drive end-to-end problem solving. Brings an
innovative approach to business opportunities, foreseeing problems before
they arise, and challenging complacency and the way things have always been
done. The ability to create long-term strategies and plans, which reflect a
thorough understanding of how the business operates.
* Collaborative Mindset: Effectively communicates a compelling picture of how
team goals ladder up to both departmental and organizational priorities.
Exceptional ability to build relationships with key stakeholders, both within
the Marketing and Communications department and throughout the organization
through a strong level of presence, EQ and interpersonal skills.
* Hands-On Operator: A leader who "rolls up their sleeves" and is not afraid to
"lean-in" to a problem and get involved when the situation requires
attention. Leads from the front with energy, drive and a pragmatic, engaged
approach to day-to-day execution. Strong detail orientation. Comfortable
working in a dynamic, fast-paced, and collaborative culture.
* Drive for Results: Ensures things are getting done at an appropriate pace,
impacting business performance at the highest levels. Evoking ownership and
accountability, streamlining processes and structure, leveraging technology
to drive efficiencies and reallocating resources quickly and flexibly.
The salary range is indicative for roles at the same level within DTCC across
all US locations. Actual salary is determined based on the role, location,
individual experience, skills, and other considerations. We are an equal
opportunity employer and value diversity at our company. We do not discriminate
on the basis of race, religion, color, national origin, sex, gender, gender
expression, sexual orientation, age, marital status, veteran status, or
disability status. We will ensure that individuals with disabilities are
provided reasonable accommodation to participate in the job application or
interview process, to perform essential job functions, and to receive other
benefits and privileges of employment. Please contact us to request
accommodation.
With over 50 years of experience, DTCC is the premier post-trade market
infrastructure for the global financial services industry. From 20 locations
around the world, DTCC, through its subsidiaries, automates, centralizes, and
standardizes the processing of financial transactions, mitigating risk,
increasing transparency, enhancing performance and driving efficiency for
thousands of broker/dealers, custodian banks and asset managers. Industry owned
and governed, the firm innovates purposefully, simplifying the complexities of
clearing, settlement, asset servicing, transaction processing, trade reporting
and data services across asset classes, bringing enhanced resilience and
soundness to existing financial markets while advancing the digital asset
ecosystem. In 2024, DTCC’s subsidiaries processed securities transactions valued
at U.S. $3.7 quadrillion and its depository subsidiary provided custody and
asset servicing for securities issues from over 150 countries and territories
valued at U.S. $99 trillion. DTCC’s Global Trade Repository service, through
locally registered, licensed, or approved trade repositories, processes more
than 25 billion messages annually. To learn more, please visit us
at www.dtcc.com [http://www.dtcc.com/] or connect with us on LinkedIn
[https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdtcc&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222039738%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BcUNAE97MXWZspdovvvrlloHOJhIu81IIf%2FLVrZcEnc%3D&reserved=0], X
[https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Ftwitter.com%2FThe_DTCC&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222062862%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=7P0QG3lGaJHcZ6xKyx%2FKypml5X7kFsbKKevdvQP7HnI%3D&reserved=0], YouTube
[https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fc%2FTheDTCC1973&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222074100%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Yh82fCb1rWGlCQcFnKuXKiPxHDu0YAPYMIUwYsNFMRc%3D&reserved=0], Facebook
[https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fthedtcc&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222086884%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=HXEbG7OoI%2BTahA66aDQFa9faKmephnWRgVrYY3Id3pM%3D&reserved=0] and Instagram
[https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Fthe_dtcc%2F&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222097483%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QeKhjzWE6dMk%2FdoOOdAawU2n9bj19B%2BZ4ndsPFmkcXE%3D&reserved=0].
DTCC proudly supports Flexible Work Arrangements favoring openness and gives
people freedom to do their jobs well, by encouraging diverse opinions and
emphasizing teamwork. When you join our team, you’ll have an opportunity to
make meaningful contributions at a company that is recognized as a thought
leader in both the financial services and technology industries. A DTCC career
is more than a good way to earn a living. It’s the chance to make a difference
at a company that’s truly one of a kind.
Learn more about Clearance and Settlement by clicking here
[https://www.dtcc.com/clearance-settlement-guide/index.html#/dashboard].
The Chief Client Office (CCO) is focused on providing a consistent Client
Experience across all business lines and geographies, enabling enhanced Client
Satisfaction, Revenue Growth and Business Line Success. The CCO function
includes Sales, Partners, Relationship Management, Integration, Marketing &
Communications and Sales Analytics & Operations.
The Marketing & Communications team enhances the image and reputation of the
DTCC brand and drives the growth of its businesses by creating integrated
outreach programs to disseminate company news and information in communication
strategies aligned with key corporate and business goals targeted to internal
and external stakeholders globally.
Do you want to work on innovative projects, collaborate with a dynamic and
supportive team, and receive investment in your professional development? At
DTCC, we are at the forefront of innovation in the financial markets. We're
committed to helping our employees grow and succeed. We believe that you have
the skills and drive to make a real impact. We foster a thriving internal
community and are committed to creating a workplace that looks like the world
that we serve.
Pay and Benefits:
* Competitive compensation, including base pay and annual incentive
* Comprehensive health and life insurance and well-being benefits, based on
location
* Pension / Retirement benefits
* Paid Time Off and Personal/Family Care, and other leaves of absence when
needed to support your physical, financial, and emotional well-being.
* DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote
(onsite Tuesdays, Wednesdays and a third day unique to each team or
employee).
The Impact you will have in this role:
The Marketing and Communications department at DTCC is responsible for shaping
and promoting the company’s brand image, engaging target audiences, increasing
client engagement and driving revenue opportunities across all channels, regions
and market segments. Through outcome driven marketing campaigns, targeted
digital engagement strategies, enterprise level event engagements, internal and
external communications, media relations, and content creation, the department
works to drive awareness, attract and retain customers or stakeholders, and
support overall business goals.
Positioned alongside the Relationship Management and Growth teams within the
Chief Client Office (CCO), the Marketing and Communications team is focused on
providing consistent client experience across all channels and geographies,
enabling enhanced client engagement, partner satisfaction, revenue growth and
business success.
The Director of Marketing for Digital Assets will serve as the strategic and
hands-on marketer responsible for developing and executing results-driven,
cross-channel marketing strategies that align with business and growth
objectives for DTCC’s Digital Assets business. Working in partnership with the
Product and Client Relationship teams as well as the other Marcoms teams, this
role guides the creation of integrated programs that build awareness, attract
and engage target clients, and drive product adoption and revenue across the
full marketing funnel. What’s more, this role will be responsible for
coordinating speaking engagements and thought leadership opportunities, along
with collaborating with the communications team on strategic press engagements
and internal communications to elevate the presence of our executives and
promote the client centric philosophy of DTCC.
Your Primary Responsibilities:
* Act as a true client partner, liaise/advise directly with stakeholders within
the Digital Assets business and other key internal stakeholders to understand
business goals and translate them into integrated and outcome driven
marketing programs.
* Understand market drivers and competitive landscape to continuously evolve
marketing strategies and maintain a competitive edge.
* Build client personas and segment focused engagement strategies in
partnership with other client facing teams to align Marcoms plans to a more
client centric mindset.
* Develop and guide integrated multi-channel marketing programs (e.g. web,
email, events, social, paid media, etc.), working directly with key business
stakeholders, along with internal Marcoms teams and business partners to
translate business goals into strategic, measurable, audience aligned
marketing goals.
* Lead client acquisition, expansion, and retention programs—partnering with
client facing teams to drive segment-focused initiatives that deepen client
relationships and contribute to revenue growth
* Oversee the development of compelling content and thought leadership
programs, by deeply understanding the needs of our clients, synthesizing key
insights and partnering with the content and creative team to draft, refine,
and finalize compelling pieces that align to strategic priorities and
resonate with target audiences.
* Work with event marketing to develop and execute proprietary client
engagement opportunities across thought leadership, roundtable and
hospitality engagements, along with managing participation at third party
events
* Engage with PR to facilitate media engagements and interviews for key
executives to drive top tier coverage.
* Collaborate with M&C channel leads (Events, Social, Web etc.) and discipline
teams (design, content, video etc.) to ensure marcoms plans are implemented
effectively across all platforms, with consistent measurement and
optimization practices.
* Partner with regional marketing counterparts to provide direction on client
engagement and demand generation initiatives by region
* Lean into AI and Technology advancements across the Marcoms stack to drive
efficiency, creativity and greater performance of audience-based Marcoms
campaigns.
* Leverage data and analytics to track program, content and channel
performance to identify opportunities for improvement and communicate impact
to stakeholders
**NOTE: The Primary Responsibilities of this role are not limited to the
details above. **
Qualifications:
* Minimum of 8 years of related experience - general B2B marketing /
communications / thought leadership and demand generation experience /
background in preferably in financial services, fintech, crypto or B2B
infrastructure sectors.
* Bachelor’s degree in marketing, Business, or related field; MBA preferred.
* Experience with Marketo preferred, or other marketing automation platforms.
Talents Needed for Success:
* Strong understanding of financial services and broader financial ecosystem,
with experience developing marketing and communications strategies in a
complex, regulated environment.
* Strategic Orientation: Approach is strategic and critical thinking oriented.
Challenges constructively and drive end-to-end problem solving. Brings an
innovative approach to business opportunities, foreseeing problems before
they arise, and challenging complacency and the way things have always been
done. The ability to create long-term strategies and plans, which reflect a
thorough understanding of how the business operates.
* Collaborative Mindset: Effectively communicates a compelling picture of how
team goals ladder up to both departmental and organizational priorities.
Exceptional ability to build relationships with key stakeholders, both within
the Marketing and Communications department and throughout the organization
through a strong level of presence, EQ and interpersonal skills.
* Hands-On Operator: A leader who "rolls up their sleeves" and is not afraid to
"lean-in" to a problem and get involved when the situation requires
attention. Leads from the front with energy, drive and a pragmatic, engaged
approach to day-to-day execution. Strong detail orientation. Comfortable
working in a dynamic, fast-paced, and collaborative culture.
* Drive for Results: Ensures things are getting done at an appropriate pace,
impacting business performance at the highest levels. Evoking ownership and
accountability, streamlining processes and structure, leveraging technology
to drive efficiencies and reallocating resources quickly and flexibly.
The salary range is indicative for roles at the same level within DTCC across
all US locations. Actual salary is determined based on the role, location,
individual experience, skills, and other considerations. We are an equal
opportunity employer and value diversity at our company. We do not discriminate
on the basis of race, religion, color, national origin, sex, gender, gender
expression, sexual orientation, age, marital status, veteran status, or
disability status. We will ensure that individuals with disabilities are
provided reasonable accommodation to participate in the job application or
interview process, to perform essential job functions, and to receive other
benefits and privileges of employment. Please contact us to request
accommodation.
With over 50 years of experience, DTCC is the premier post-trade market
infrastructure for the global financial services industry. From 20 locations
around the world, DTCC, through its subsidiaries, automates, centralizes, and
standardizes the processing of financial transactions, mitigating risk,
increasing transparency, enhancing performance and driving efficiency for
thousands of broker/dealers, custodian banks and asset managers. Industry owned
and governed, the firm innovates purposefully, simplifying the complexities of
clearing, settlement, asset servicing, transaction processing, trade reporting
and data services across asset classes, bringing enhanced resilience and
soundness to existing financial markets while advancing the digital asset
ecosystem. In 2024, DTCC’s subsidiaries processed securities transactions valued
at U.S. $3.7 quadrillion and its depository subsidiary provided custody and
asset servicing for securities issues from over 150 countries and territories
valued at U.S. $99 trillion. DTCC’s Global Trade Repository service, through
locally registered, licensed, or approved trade repositories, processes more
than 25 billion messages annually. To learn more, please visit us
at www.dtcc.com [http://www.dtcc.com/] or connect with us on LinkedIn
[https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdtcc&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222039738%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BcUNAE97MXWZspdovvvrlloHOJhIu81IIf%2FLVrZcEnc%3D&reserved=0], X
[https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Ftwitter.com%2FThe_DTCC&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222062862%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=7P0QG3lGaJHcZ6xKyx%2FKypml5X7kFsbKKevdvQP7HnI%3D&reserved=0], YouTube
[https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fc%2FTheDTCC1973&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222074100%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Yh82fCb1rWGlCQcFnKuXKiPxHDu0YAPYMIUwYsNFMRc%3D&reserved=0], Facebook
[https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fthedtcc&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222086884%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=HXEbG7OoI%2BTahA66aDQFa9faKmephnWRgVrYY3Id3pM%3D&reserved=0] and Instagram
[https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Fthe_dtcc%2F&data=05%7C02%7Csnatharsahib%40dtcc.com%7Cd1b7915318d142b8dcb908dd9484c96f%7C0465519d7f554d47998b55e2a86f04a8%7C0%7C0%7C638830020222097483%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QeKhjzWE6dMk%2FdoOOdAawU2n9bj19B%2BZ4ndsPFmkcXE%3D&reserved=0].
DTCC proudly supports Flexible Work Arrangements favoring openness and gives
people freedom to do their jobs well, by encouraging diverse opinions and
emphasizing teamwork. When you join our team, you’ll have an opportunity to
make meaningful contributions at a company that is recognized as a thought
leader in both the financial services and technology industries. A DTCC career
is more than a good way to earn a living. It’s the chance to make a difference
at a company that’s truly one of a kind.
Learn more about Clearance and Settlement by clicking here
[https://www.dtcc.com/clearance-settlement-guide/index.html#/dashboard].
The Chief Client Office (CCO) is focused on providing a consistent Client
Experience across all business lines and geographies, enabling enhanced Client
Satisfaction, Revenue Growth and Business Line Success. The CCO function
includes Sales, Partners, Relationship Management, Integration, Marketing &
Communications and Sales Analytics & Operations.
The Marketing & Communications team enhances the image and reputation of the
DTCC brand and drives the growth of its businesses by creating integrated
outreach programs to disseminate company news and information in communication
strategies aligned with key corporate and business goals targeted to internal
and external stakeholders globally.