Director, Ecommerce Marketing (Boutiques)
Marriott
8 days ago
Full-time
On-site
Bethesda
JOB SUMMARY
The Director, Ecommerce Marketing is a critical leadership role on the Marriott
Bonvoy Boutiques team. This leader will own the roadmap and performance of our
website and promotions. The ideal candidate has extensive experience leading
ecommerce channels for lifestyle consumer brands, driving conversion through
consumer shopping experiences, growth marketing channels, product launches and
promotions. As a key leader on the team, this person will own and report on the
website metrics and promotional effectiveness, providing full-funnel insights
and executing testing strategies to achieve data-driven insights. The Director
will work closely with Development, Merchandising, Brands and other marketing
team members to develop marketing strategies that resonate with our various
customer segments.
CANDIDATE PROFILE
Education and Experience Required
* 4-year degree from an accredited university.
* 8+ years of relevant professional experience ecommerce marketing
demonstrating progressive career growth and a pattern of exceptional
performance.
* Leadership experience overseeing ecommerce website development roadmap
* Experience with driving website conversion optimization in an ecommerce
company
* Demonstrable experience across multiple marketing channels including
full-funnel site optimization, email/SMS, paid, social, content.
* Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
Education and Experience Preferred
* Proven track record leading marketing for a home furnishings, luxury or gift
industries preferred.
* Experience building organizational competencies and best practices in a
start-up or high-growth ecommerce business.
* Team management experience.
CORE WORK ACTIVITIES
* Oversee website strategy and execution inclusive of homepage, campaigns,
launches, and new features.
* Oversee UI/UX improvement prioritization and requirements in collaboration
with the development team.
* Analyze user flows and business analytics to drive conversion and improve
customer experience.
* Deliver marketing channel recommendations and develop a promotional calendar
to drive business performance and user engagement.
* Lead end-to-end website launches in partnership with Merchandising and
Marketing teams.
Drive website traffic through SEO and GEO in partnership with Content Marketing.
* Manage marketing channels and analytics as needed to drive performance.
* Develop site campaigns with a marketing calendar, inclusive of gaining
alignment and allocating resources.
* Establish and meet or exceed marketing KPIs.
Contribute to the overall strategy of the Retail business and communicate our
objectives internally.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO
balance for every hour worked and be eligible to receive a minimum of 9 holidays
annually.
Marriott HQ is committed to a hybrid work environment that enables associates to
Be connected. Headquarters-based positions are considered hybrid, for
candidates within a commuting distance to Bethesda, MD; candidates outside of
commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands,
more hotels and more opportunities for associates to grow and succeed. Be where
you can do your best work, begin your purpose, belong to an amazing global
team, and become the best version of you.
The Director, Ecommerce Marketing is a critical leadership role on the Marriott
Bonvoy Boutiques team. This leader will own the roadmap and performance of our
website and promotions. The ideal candidate has extensive experience leading
ecommerce channels for lifestyle consumer brands, driving conversion through
consumer shopping experiences, growth marketing channels, product launches and
promotions. As a key leader on the team, this person will own and report on the
website metrics and promotional effectiveness, providing full-funnel insights
and executing testing strategies to achieve data-driven insights. The Director
will work closely with Development, Merchandising, Brands and other marketing
team members to develop marketing strategies that resonate with our various
customer segments.
CANDIDATE PROFILE
Education and Experience Required
* 4-year degree from an accredited university.
* 8+ years of relevant professional experience ecommerce marketing
demonstrating progressive career growth and a pattern of exceptional
performance.
* Leadership experience overseeing ecommerce website development roadmap
* Experience with driving website conversion optimization in an ecommerce
company
* Demonstrable experience across multiple marketing channels including
full-funnel site optimization, email/SMS, paid, social, content.
* Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
Education and Experience Preferred
* Proven track record leading marketing for a home furnishings, luxury or gift
industries preferred.
* Experience building organizational competencies and best practices in a
start-up or high-growth ecommerce business.
* Team management experience.
CORE WORK ACTIVITIES
* Oversee website strategy and execution inclusive of homepage, campaigns,
launches, and new features.
* Oversee UI/UX improvement prioritization and requirements in collaboration
with the development team.
* Analyze user flows and business analytics to drive conversion and improve
customer experience.
* Deliver marketing channel recommendations and develop a promotional calendar
to drive business performance and user engagement.
* Lead end-to-end website launches in partnership with Merchandising and
Marketing teams.
Drive website traffic through SEO and GEO in partnership with Content Marketing.
* Manage marketing channels and analytics as needed to drive performance.
* Develop site campaigns with a marketing calendar, inclusive of gaining
alignment and allocating resources.
* Establish and meet or exceed marketing KPIs.
Contribute to the overall strategy of the Retail business and communicate our
objectives internally.
At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include
rules regarding eligibility, enrollment, waiting period, contribution, benefit
limits, election changes, benefit exclusions, and others. Click here
[https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf] to
learn more.
Full-time positions also offer coverage for medical, dental, vision, health care
flexible spending account, dependent care flexible spending account, life
insurance, disability insurance, accident insurance, adoption expense
reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO
balance for every hour worked and be eligible to receive a minimum of 9 holidays
annually.
Marriott HQ is committed to a hybrid work environment that enables associates to
Be connected. Headquarters-based positions are considered hybrid, for
candidates within a commuting distance to Bethesda, MD; candidates outside of
commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands,
more hotels and more opportunities for associates to grow and succeed. Be where
you can do your best work, begin your purpose, belong to an amazing global
team, and become the best version of you.