Director, Commercial Marketing
Quad
28 days ago
Full-time
On-site
Chicago
General Purpose of Job
The Director, Commercial Marketing serves as the strategic marketing leader for
key growth and priority areas within Quad’s businesses, particularly our
full-service media agency, Rise. Embedded within the commercial organization,
this role is responsible for defining how the business competes and wins in the
market. Rise is a Quad agency (www.meetrise.com).
The Director, Commercial Marketing translates business priorities into clear
market strategies and orchestrates cross-functional teams to deliver measurable
commercial outcomes.
Key Responsibilities
Business Partnership & Strategy
* Collaborate and partner with business and sales leaders, to ensure growth
goals are met
* Translate business goals into clear marketing strategies and plans
* Prioritize marketing activities and focus areas, align resources to
objectives
* Define target segments, customer insights, and growth opportunities
* Develop positioning, differentiation, and value propositions aligned to
market needs
Focus & Prioritization
* Prioritize marketing efforts based on business impact, growth potential, and
strategic importance
* Maintain focus on high-value initiatives and avoid dilution across low-impact
activities
* Partner with key stakeholders to align on strategic investment required
* Redirect executional or lower complexity needs to appropriate marketing
resources, including Product Marketing Managers and Marketing Centers of
Excellence
Go-to-Market Planning
* Shape and own go-to-market strategies for key offerings, initiatives, and
priority segments
* Define sales plays, messaging frameworks, and program priorities
* Ensure clarity and consistency in how the business goes to market
Sales Alignment & Enablement
* Partner closely with sales leaders to align on priorities, opportunities, and
challenges
* Translate strategy into actionable tools, narratives, and programs that
support selling
* Continuously gather field insights to refine messaging and approach
Marketing Orchestration
* Orchestrate cross-functional teams and aligned support resources
* Provide direction and guidance to Product Marketing Managers where
applicable
* Ensure clear division between strategic leadership and executional support
* Work with Marketing Centers of Excellence (Brand, Content, Creative,
Demand/Performance Marketing and Communications) to bring strategies to life
* Brief and guide cross-functional teams to ensure execution aligns to business
priorities
* Maintain accountability for outcomes without directly owning execution
Performance & Optimization
* Be accountable for ensuring marketing efforts are driving measurable business
impact—not just activity
* Contribute to and influence key commercial metrics including pipeline quality
* Monitor performance and use insights to refine strategy and improve results
Job Requirements
Education: Bachelor’s degree. Appropriate education and/or experience may be
substituted on an equivalent basis.
Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial
roles
Knowledge, Skills & Abilities:
* Strong experience partnering with sales and business leadership
* Proven ability to translate business objectives into marketing strategies
* Experience working across multiple marketing disciplines (brand, content,
demand generation)
* Commercial mindset with understanding of pipeline, funnel dynamics, and
revenue drivers
* Strong communication, stakeholder management, and influence skills
* Ability to operate effectively in a matrixed, cross-functional environment
Additional Requirements: This role includes occasional travel, typically once a
quarter, based on business needs.
#LI-RH1
Employees can be expected to be paid an annualized salary range of $190,000 -
$220,000, based on variations in knowledge, skills, experience and market
conditions.
As a global marketing experience company, Quad’s goal is to help our clients win
every day. We use our data-driven integrated marketing and manufacturing
platform to streamline solutions for our clients, reduce friction and enhance
their marketing spend effectiveness. We’ve built a rich legacy by believing in
our people, allowing them to act like owners and to take charge of their own
success. Whether an operator, sales rep, a graphic artist or a clinician, we’re
all driven to perform at our best— for ourselves and our clients. At our core,
we’re a company that believes we can always create a better way.
We offer comprehensive benefits [https://www.bequad.com/benefits] for eligible
employees including medical, prescription, dental and vision insurance, 401(k)
retirement savings, paid time off, holidays and additional benefits.
Quad is proud to be an equal opportunity employer. We are committed to creating
a place of belonging — a space where employees do not need to sacrifice who they
are to exist and grow in our workplace. Quad does not discriminate on any
unlawful basis including race, religion, color, national origin, disability,
gender, gender identity, sexual orientation, age, marital status, veteran
status, genetic information, or any other basis prohibited by applicable
federal, state, or local laws. Quad also prohibits harassment of applicants and
employees based on any of these protected categories.
Drug-Free Workplace
The Director, Commercial Marketing serves as the strategic marketing leader for
key growth and priority areas within Quad’s businesses, particularly our
full-service media agency, Rise. Embedded within the commercial organization,
this role is responsible for defining how the business competes and wins in the
market. Rise is a Quad agency (www.meetrise.com).
The Director, Commercial Marketing translates business priorities into clear
market strategies and orchestrates cross-functional teams to deliver measurable
commercial outcomes.
Key Responsibilities
Business Partnership & Strategy
* Collaborate and partner with business and sales leaders, to ensure growth
goals are met
* Translate business goals into clear marketing strategies and plans
* Prioritize marketing activities and focus areas, align resources to
objectives
* Define target segments, customer insights, and growth opportunities
* Develop positioning, differentiation, and value propositions aligned to
market needs
Focus & Prioritization
* Prioritize marketing efforts based on business impact, growth potential, and
strategic importance
* Maintain focus on high-value initiatives and avoid dilution across low-impact
activities
* Partner with key stakeholders to align on strategic investment required
* Redirect executional or lower complexity needs to appropriate marketing
resources, including Product Marketing Managers and Marketing Centers of
Excellence
Go-to-Market Planning
* Shape and own go-to-market strategies for key offerings, initiatives, and
priority segments
* Define sales plays, messaging frameworks, and program priorities
* Ensure clarity and consistency in how the business goes to market
Sales Alignment & Enablement
* Partner closely with sales leaders to align on priorities, opportunities, and
challenges
* Translate strategy into actionable tools, narratives, and programs that
support selling
* Continuously gather field insights to refine messaging and approach
Marketing Orchestration
* Orchestrate cross-functional teams and aligned support resources
* Provide direction and guidance to Product Marketing Managers where
applicable
* Ensure clear division between strategic leadership and executional support
* Work with Marketing Centers of Excellence (Brand, Content, Creative,
Demand/Performance Marketing and Communications) to bring strategies to life
* Brief and guide cross-functional teams to ensure execution aligns to business
priorities
* Maintain accountability for outcomes without directly owning execution
Performance & Optimization
* Be accountable for ensuring marketing efforts are driving measurable business
impact—not just activity
* Contribute to and influence key commercial metrics including pipeline quality
* Monitor performance and use insights to refine strategy and improve results
Job Requirements
Education: Bachelor’s degree. Appropriate education and/or experience may be
substituted on an equivalent basis.
Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial
roles
Knowledge, Skills & Abilities:
* Strong experience partnering with sales and business leadership
* Proven ability to translate business objectives into marketing strategies
* Experience working across multiple marketing disciplines (brand, content,
demand generation)
* Commercial mindset with understanding of pipeline, funnel dynamics, and
revenue drivers
* Strong communication, stakeholder management, and influence skills
* Ability to operate effectively in a matrixed, cross-functional environment
Additional Requirements: This role includes occasional travel, typically once a
quarter, based on business needs.
#LI-RH1
Employees can be expected to be paid an annualized salary range of $190,000 -
$220,000, based on variations in knowledge, skills, experience and market
conditions.
As a global marketing experience company, Quad’s goal is to help our clients win
every day. We use our data-driven integrated marketing and manufacturing
platform to streamline solutions for our clients, reduce friction and enhance
their marketing spend effectiveness. We’ve built a rich legacy by believing in
our people, allowing them to act like owners and to take charge of their own
success. Whether an operator, sales rep, a graphic artist or a clinician, we’re
all driven to perform at our best— for ourselves and our clients. At our core,
we’re a company that believes we can always create a better way.
We offer comprehensive benefits [https://www.bequad.com/benefits] for eligible
employees including medical, prescription, dental and vision insurance, 401(k)
retirement savings, paid time off, holidays and additional benefits.
Quad is proud to be an equal opportunity employer. We are committed to creating
a place of belonging — a space where employees do not need to sacrifice who they
are to exist and grow in our workplace. Quad does not discriminate on any
unlawful basis including race, religion, color, national origin, disability,
gender, gender identity, sexual orientation, age, marital status, veteran
status, genetic information, or any other basis prohibited by applicable
federal, state, or local laws. Quad also prohibits harassment of applicants and
employees based on any of these protected categories.
Drug-Free Workplace