Digital Marketing Representative
SERENITY HOME HEALTH CARE
10 hours ago
Full-time
On-site
Digital Marketing Representative
Job Summary
We are seeking a motivated and creative Digital Marketing and Recruitment Coordinator to support our home care agency's growth through strategic digital outreach. This dual-role position focuses on generating qualified leads for home care services and supporting the recruitment of caregivers through digital and administrative channels. The ideal candidate is organized, tech-savvy, and passionate about helping others—both clients and caregivers—find their place within our supportive home care community.
Responsibilities
Marketing & Digital Presence:
* Manage all Serenity social media platforms including content creation, scheduling, posting, and engagement.
* Develop and execute consistent digital content aligned with company messaging, community outreach, and business initiatives.
* Design marketing materials for both digital and print including social media content, flyers, brochures, presentations, event materials, and in-branch signage. Maintain and update the company website including content updates, new pages, blog posts, and basic SEO improvements.
* Build and manage a monthly content calendar aligned with campaigns, events, recruiting efforts, and department priorities.
Lead Generation & Campaign Execution
* Plan and execute paid advertising campaigns across Meta, Google, and other relevant platforms.
* Support campaigns focused on caregiver recruitment and client inquiries.
* Track and report performance metrics including reach, engagement, leads, and campaign effectiveness.
* Analyze performance data to identify opportunities to improve visibility, engagement, and lead generation.
Field Marketing Support
* Support marketing efforts tied to community events, outreach activities, and branch initiatives.
* Organize and edit photo and video content from field staff for use across digital platforms.
* Develop marketing collateral to support business development and recruiting teams including one-pagers, brochures, and event materials.
Collaboration & Coordination
* Work closely with Business Development, recruiters, and branch teams to ensure consistent messaging across all markets.
* Support email marketing efforts including design, content creation, and distribution.
* Assist with cross-functional marketing initiatives tied to company growth and community engagement.
Qualifications
* Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
* 1–3 years of experience in digital marketing, social media management, or graphic design.
* Experience managing social media platforms for a business or organization.
* Basic experience with paid advertising platforms such as Meta Ads or Google Ads.
* Proficiency in Canva or Adobe Creative Suite.
* Experience working within a website CMS such as WordPress, Squarespace, or similar platforms.
* Strong written and visual communication skills. Ability to manage multiple tasks, meet deadlines, and work independently.
* Portfolio demonstrating design and digital marketing work is required.
Preferred Qualifications:
* Experience in healthcare, home care, nonprofit, or community-based organizations.
* Bilingual in Spanish preferred.
* Experience working with diverse communities across Chicago and surrounding suburbs.
* Basic video editing skills.
* Experience with SEO strategy and organic growth.
* Familiarity with Google Ads and Google Analytics.
Physical Requirement
* Prolonged periods sitting at a desk and working on a computer
* Requires the ability to drive when necessary.
Monday to Friday
9:00AM to 5:00PM
40 hours per week
Job Summary
We are seeking a motivated and creative Digital Marketing and Recruitment Coordinator to support our home care agency's growth through strategic digital outreach. This dual-role position focuses on generating qualified leads for home care services and supporting the recruitment of caregivers through digital and administrative channels. The ideal candidate is organized, tech-savvy, and passionate about helping others—both clients and caregivers—find their place within our supportive home care community.
Responsibilities
Marketing & Digital Presence:
* Manage all Serenity social media platforms including content creation, scheduling, posting, and engagement.
* Develop and execute consistent digital content aligned with company messaging, community outreach, and business initiatives.
* Design marketing materials for both digital and print including social media content, flyers, brochures, presentations, event materials, and in-branch signage. Maintain and update the company website including content updates, new pages, blog posts, and basic SEO improvements.
* Build and manage a monthly content calendar aligned with campaigns, events, recruiting efforts, and department priorities.
Lead Generation & Campaign Execution
* Plan and execute paid advertising campaigns across Meta, Google, and other relevant platforms.
* Support campaigns focused on caregiver recruitment and client inquiries.
* Track and report performance metrics including reach, engagement, leads, and campaign effectiveness.
* Analyze performance data to identify opportunities to improve visibility, engagement, and lead generation.
Field Marketing Support
* Support marketing efforts tied to community events, outreach activities, and branch initiatives.
* Organize and edit photo and video content from field staff for use across digital platforms.
* Develop marketing collateral to support business development and recruiting teams including one-pagers, brochures, and event materials.
Collaboration & Coordination
* Work closely with Business Development, recruiters, and branch teams to ensure consistent messaging across all markets.
* Support email marketing efforts including design, content creation, and distribution.
* Assist with cross-functional marketing initiatives tied to company growth and community engagement.
Qualifications
* Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
* 1–3 years of experience in digital marketing, social media management, or graphic design.
* Experience managing social media platforms for a business or organization.
* Basic experience with paid advertising platforms such as Meta Ads or Google Ads.
* Proficiency in Canva or Adobe Creative Suite.
* Experience working within a website CMS such as WordPress, Squarespace, or similar platforms.
* Strong written and visual communication skills. Ability to manage multiple tasks, meet deadlines, and work independently.
* Portfolio demonstrating design and digital marketing work is required.
Preferred Qualifications:
* Experience in healthcare, home care, nonprofit, or community-based organizations.
* Bilingual in Spanish preferred.
* Experience working with diverse communities across Chicago and surrounding suburbs.
* Basic video editing skills.
* Experience with SEO strategy and organic growth.
* Familiarity with Google Ads and Google Analytics.
Physical Requirement
* Prolonged periods sitting at a desk and working on a computer
* Requires the ability to drive when necessary.
Monday to Friday
9:00AM to 5:00PM
40 hours per week