Associate Manager, Performance & CRM Marketing – OleHenriksen
Kendo Brands, Inc.
4 hours ago
Full-time
On-site
Associate Manager, Performance & CRM Marketing
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and
wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest
luxury group. A play on the words “can do”, Kendo has become the hub of
creativity and next generation beauty product development for global Sephora
channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable
of brands will always be creative, inspiring and innovative. A dynamic engine of
speed, expertise and market-savvy, the Kendo team continues to redefine the
beauty industry through great product, great storytelling, great retail and
direct-to-consumer partnerships. This shows up in everything we do and in what
we stand for:
* “Can Do” Spirit: We work together to make our wildest dreams a reality: As
entrepreneurs, we embrace optimism and find creative ways to reach our goals
* Advocacy, Diversity, and Inclusion: We recognize and celebrate the full
spectrum of personal identities. We create safe spaces so everyone’s voice is
heard. We listen with humility and act with courage.
* Storytelling: We tell authentic stories like no, one else. It’s our key to
inspire trust and build relationships, rallying, our people, partners, and
consumers around our brands.
* Resilience: We embrace challenges as opportunities. Change is ever- constant,
and agility is our strength.
* Product Excellence: We put the consumers first: We constantly raise the bar
to create products of the highest quality that everyone just has to have.
The salary range for this position is $81,900 - $100,100 per year. Offered
salary is dependent upon experience and San Francisco location. This is a hybrid
role based in our downtown San Francisco office – Tues through Thursday
in-office, with Monday and Friday remote.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive
benefits package including: medical, dental and vision insurance, flex paid time
off program, parental leave, employee discount/perks, a retirement plan with
employer contributions, Summer Fridays, opportunity to work from anywhere for
two weeks during the calendar year and December wellness/shutdown week for
applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty
Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
Love the idea of owning campaigns that actually reach people — in their inbox,
on their phone, in an ad they scroll past and can't help but click? This role
puts you right in the middle of our email, SMS, and performance marketing world,
where you'll help shape how customers discover and fall for our brands. You'll
get your hands dirty with data, get creative with campaigns, and work alongside
a team that cares as much about the "why" as the "what." If you're
detail-oriented but hate rigid routines, love solving puzzles with numbers, and
want a role where no two weeks look the same — keep reading.
RESPONSIBILITIES
* Bringing Campaigns to Life: Help build and launch email, SMS, and paid media
campaigns that tell our brand story and get people to actually click, buy,
and come back for more.
* Making the Automations Work Their Magic: Keep our triggered flows, abandoned
cart sequences, and retention automations humming — tweaking and testing
along the way.
* Keeping Us All in Sync: Help manage the CRM and performance marketing
calendar so the whole team knows what's launching when (no surprises, just
good vibes and good timing).
* Digging Into the Data: Pull reports, track ROAS/LTV, and help turn numbers
into real insights — partnering with our Senior Manager to figure out what's
working and what to try next.
* Connecting with Retail: Team up with brand and digital partners on campaigns
that support big moments — think store locator pushes, local offers, and
co-branded promos.
* Owning TikTok Shop CRM: Help execute and QA in-app CRM and shop campaigns so
every offer lands exactly right.
* Watching the Trends: Keep an eye on engagement metrics and flag what's
heating up or cooling down — you'll be one of the first to spot an
opportunity.
* Staying Big-Picture: Understand how your work ladders up to DTC and retail
goals, so your campaigns aren't just busy work — they matter.
* Testing Everything: Get curious with A/B tests across creative, audiences,
copy, and landing pages. Half the fun is finding out what actually works.
* Sweating the Details (in a good way): Own QA for CRM assets and campaign
tracking so everything looks right and works right, every time.
REQUIREMENTS
* BA degree or equivalent experience
* 3+ years in CRM/email and performance marketing (DTC or retail/wholesale
experience is a big plus)
* A knack for turning data into "aha" moments the whole team can use
* Real experience with email/SMS platforms, plus comfort with paid channels
like Meta, Search, or Affiliate
* Solid grasp of segmentation, marketing automation tools, and retail marketing
tactics
* Comfort analyzing ROAS, CAC, LTV, and engagement metrics — and using them to
make smart calls
* Strong organizational and communication skills (you can juggle a lot without
dropping the ball)
* A good sense of humor and calm under pressure when things move fast
* A/B testing chops and a feel for landing page/funnel optimization
* A genuinely positive attitude
* Comfort with ambiguity — you can pivot when the business needs it, without
losing your cool
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and
wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest
luxury group. A play on the words “can do”, Kendo has become the hub of
creativity and next generation beauty product development for global Sephora
channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable
of brands will always be creative, inspiring and innovative. A dynamic engine of
speed, expertise and market-savvy, the Kendo team continues to redefine the
beauty industry through great product, great storytelling, great retail and
direct-to-consumer partnerships. This shows up in everything we do and in what
we stand for:
* “Can Do” Spirit: We work together to make our wildest dreams a reality: As
entrepreneurs, we embrace optimism and find creative ways to reach our goals
* Advocacy, Diversity, and Inclusion: We recognize and celebrate the full
spectrum of personal identities. We create safe spaces so everyone’s voice is
heard. We listen with humility and act with courage.
* Storytelling: We tell authentic stories like no, one else. It’s our key to
inspire trust and build relationships, rallying, our people, partners, and
consumers around our brands.
* Resilience: We embrace challenges as opportunities. Change is ever- constant,
and agility is our strength.
* Product Excellence: We put the consumers first: We constantly raise the bar
to create products of the highest quality that everyone just has to have.
The salary range for this position is $81,900 - $100,100 per year. Offered
salary is dependent upon experience and San Francisco location. This is a hybrid
role based in our downtown San Francisco office – Tues through Thursday
in-office, with Monday and Friday remote.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive
benefits package including: medical, dental and vision insurance, flex paid time
off program, parental leave, employee discount/perks, a retirement plan with
employer contributions, Summer Fridays, opportunity to work from anywhere for
two weeks during the calendar year and December wellness/shutdown week for
applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty
Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
Love the idea of owning campaigns that actually reach people — in their inbox,
on their phone, in an ad they scroll past and can't help but click? This role
puts you right in the middle of our email, SMS, and performance marketing world,
where you'll help shape how customers discover and fall for our brands. You'll
get your hands dirty with data, get creative with campaigns, and work alongside
a team that cares as much about the "why" as the "what." If you're
detail-oriented but hate rigid routines, love solving puzzles with numbers, and
want a role where no two weeks look the same — keep reading.
RESPONSIBILITIES
* Bringing Campaigns to Life: Help build and launch email, SMS, and paid media
campaigns that tell our brand story and get people to actually click, buy,
and come back for more.
* Making the Automations Work Their Magic: Keep our triggered flows, abandoned
cart sequences, and retention automations humming — tweaking and testing
along the way.
* Keeping Us All in Sync: Help manage the CRM and performance marketing
calendar so the whole team knows what's launching when (no surprises, just
good vibes and good timing).
* Digging Into the Data: Pull reports, track ROAS/LTV, and help turn numbers
into real insights — partnering with our Senior Manager to figure out what's
working and what to try next.
* Connecting with Retail: Team up with brand and digital partners on campaigns
that support big moments — think store locator pushes, local offers, and
co-branded promos.
* Owning TikTok Shop CRM: Help execute and QA in-app CRM and shop campaigns so
every offer lands exactly right.
* Watching the Trends: Keep an eye on engagement metrics and flag what's
heating up or cooling down — you'll be one of the first to spot an
opportunity.
* Staying Big-Picture: Understand how your work ladders up to DTC and retail
goals, so your campaigns aren't just busy work — they matter.
* Testing Everything: Get curious with A/B tests across creative, audiences,
copy, and landing pages. Half the fun is finding out what actually works.
* Sweating the Details (in a good way): Own QA for CRM assets and campaign
tracking so everything looks right and works right, every time.
REQUIREMENTS
* BA degree or equivalent experience
* 3+ years in CRM/email and performance marketing (DTC or retail/wholesale
experience is a big plus)
* A knack for turning data into "aha" moments the whole team can use
* Real experience with email/SMS platforms, plus comfort with paid channels
like Meta, Search, or Affiliate
* Solid grasp of segmentation, marketing automation tools, and retail marketing
tactics
* Comfort analyzing ROAS, CAC, LTV, and engagement metrics — and using them to
make smart calls
* Strong organizational and communication skills (you can juggle a lot without
dropping the ball)
* A good sense of humor and calm under pressure when things move fast
* A/B testing chops and a feel for landing page/funnel optimization
* A genuinely positive attitude
* Comfort with ambiguity — you can pivot when the business needs it, without
losing your cool